Grow your Healing or Coaching Business Beyond one-to-one Sessions

An Epistle on Expansion

Or, making the case for growth even if you’re not maxed out on 1x1 services (yet)

Dear Reader:

As a fellow 1x1 service provider for most of my career (Yoga Therapist, Wellness Coach, and Business Coach), I humbly offer the following case for expanding your work beyond the bounds of 1-to-1 or premium services as early in your career as possible.

Indeed, this applies whether you’re building your private client practice or currently maxed out with private clients.

As you read this letter, consider the wonder of these words reaching through the ether to greet your eyes on the magical fantastical creation you now hold.

Through this device and its connection to the internet, you have access to millions of teachings that provide insight into better health, greater wellbeing, and more purposeful living.

Before the digital age, this type of learning was layered beneath circles of privilege and kept behind ivory towers.

It is a wonder to have access to this once-cloistered information—and all at your fingertips.

Digital courses democratize access (to an extent).

In time, it is my hope, that more healing, helping, and self-development teachings will be shared even more widely for more meaning, engagement, and well-being outside the circles of privilege of higher education, whiteness, able-bodiedness, and neurotypicality.

In my view, sharing the skillset you’ve carefully curated over the duration of your career is an act of social justice: widening and improving access to powerful healing and helping tools the world needs. 

All humans need these tools, not only those who can afford to pay a premium rate for your one-to-one services. Even more so if you serve an underserved community that is hard to reach.

I know you don’t do the Work for fame, money, or bragging rights. 

You do it for the mission 

You do it because it changed your life

You share this Work for a healthier, happier, and kinder world

There are more people who need what you are sharing—and the world needs your insight.

This letter is an invitation, yes, and it’s also a rallying cry of sorts. 

If you’re a healer, helper or change maker and you AREN’T on fire about lighting up (more of) the world with your gifts…maybe there’s a good reason. 

But if that reason is that you don’t know where to begin…

Let’s start together, right now.

In your 1-to-1 services, you provide a safe container for clients to facilitate their own transformation. Your clients come to you with frustrations, pain, suffering, and problems…and your valuable work provides a solution.

There are so many “problems” your work solves.

Think of a few right now. Then:

Pick one and dig deep, and..

Think of the people who need that problem solved …right now.

What do they need to get that problem solved?

How can you provide a solution in the most effective, time-sensitive way—that isn’t 1-to-1?

Lots of people have pain that you know how to reduce, symptoms your support helps them in resolving or mental barriers your techniques breakthrough.

You can only reach so many as a 1x1 service provider because your time and energy are finite.

What if…

You create a resource, a guidebook, a mini-class, a workshop, an on-demand training they can access focused on that specific issue? 

You don’t have to deliver a massive group course, create a clunky membership site, or become internet-famous to expand your work in a mindful way.

What if…

You deliver a single, targeted solution in a way that feels aligned with your goals and your values: that specific people will benefit from again and again.

a mini-book

an on-demand guide

a curated course

a private podcast

a signature talk 

a protocol 

a series class

a Retreatshop

Expanding a small portion of your work to a wider audience allows more people to benefit from your gifts while allowing you to honor your commitment to equity, inclusion, and access.

What, then?

Need more ideas? Join us in the Kula for my full idea brain dump today plus a special invitation to a new way to work with me (hint: DIY is soooo last year. DIT is where it’s at!).

Kula Conversations // WHY IT'S TIME TO CREATE YOUR COURSE ALREADY! The ins and outs of course creation, Kula Conversation-style, today at 1 pm Eastern (10 am Pacific).

You'll learn ...

Where to begin (it isn't where you'd expect)

How to structure for maximum results (and client rave reviews)

Why you want to do it now (and your first action to take!)

See y’all there!

xo,

Kellie Adkins, MS, C-IAYT

Business Alignment Coach + Yoga Therapist

Founder | the Wisdom Method

Kick the Productivity Addiction to Prevent Burnout

Productivity has an essential place in the world.

But in a culture as obsessed with check-offables and massive To-Do lists, productivity is becoming (dare I say) an addiction.

Letting go of the habit of overachieving is (still) my biggest personal and professional challenge. For many years, I wore the cloak of my industrious super power like a mantel of personal protection. Instead of questioning the need to keep going, to work harder, to be the best, I kept going, I worked harder, I pushed myself to be the best. I never stopped long enough to question for whom I was producing, or why I was achieving, or what happened after I achieved it. I became my own worst enemy —and my own nightmarish boss. I have pushed myself to exhaustion, overwhelm and physical breakdown more than once. Chronic conditions — health issues that have plagued me from childhood —crop up when I push past my energy limits. The body always knows when to say no.

Can you relate?

Recovering from burnout is one thing —preventing burnout is another story entirely.

I believe life gives us the lessons we need to learn in order to grow. To prevent burnout, I needed to learn the lesson of efficiency and ease: and to learn that lesson, I had to let go of my productivity addiction.

I had the opportunity to let go of my obsession to productivity when I recently lost a principal member of my team. I took a hard look at the responsibilities now resting squarely in my lap (again). After a year of delegating, streamlining and strategizing in my business(es), I felt like I was back to square one. In reality, the situation wasn’t nearly that dramatic. I was able to outsource some tasks and fit others into my weekly schedule with ease. I did have to revisit my annual intentions, now absent a significant support source.

Two significant revelations came during this process, however: first, many of the things I’d been doing (or outsourcing) no longer served my business but I was sticking with them out of my own un-investigated expectations of “good business.” Next, I was holding on to a belief that my productivity defined my worth.

I re-evaluated my responsibilities then I let some things go (my desire to be part of the conversation on every social platform), pared back on others (newsletter mailings are now less frequent) and streamlined others (chunked writing tasks into one day and changed blog schedule).

Quitting the productivity addiction looked a lot like pausing to retire or revision certain elements of my business in service to continued growth.

So far, so good. The growth process unfolds over time and you may have noticed some of those internal shifts over the last couple months. You will continue to observe blossoming as the transformation unfolds, but it’s my hope that you’ll still be around for the Big Reveal.

In the meantime and as always, I’m committed to elevating, empowering, educating women in bringing more flourishing to business and life. 

Beginning with these powerful questions for times of transition of your own: whether you're quitting the productivity addiction, recovering from burnout or tackling overwhelm through strategic focus.

Answer these for more alignment and ease in business and in life:

:: Is your business reflecting your soul’s work?

My soul’s work is to use my life as a light for others: bringing order and harmony into daily living, seeing the magical in the mundane, and empowering other women to find that for themselves. Everything that didn’t fit that vision in my own business got sliced.

What is your unique work in the world? Once you find that, everything that can go, does go. If you're still working another job, or building your business on the side, remain hyper-focused on the actions to truly leverage your success. No chasing butterflies —unless you’re also a lepidopterist…in which case, happy chasing! :)

:: What do you want your soul’s work to represent in the world?

I wanted more richness, radiance, and depth in my work with women; more insight and inspiration in my work.

Do you want your work to represent something larger than you? Your work is meaningful —and the world needs it! Identify the shifts —internal and external—that need to accompany growth and long-term expansion. Maybe you need to strengthen your focus in service to long-term success. Perhaps you need an outside eye on your business (and big business vision) and some insight on next steps. Be honest about your needs and find the support necessary to catapult you to the next level.

:: What do you want less of (in life and business)?

This list should come easily!  

:: What do you want more of (in life and business)?

No censoring. Name it to claim it.

:: What elements of business (or life) need to shift for you to do more of your soul’s work?

Here's when the magical meets the practical. Be realistic and radiant.

:: What are you afraid of?

Fear factor dump list. Write them all down. Every fear. Worst-case scenario bonanza.

:: What are you really afraid of?

Deep down, as you wrote that list, you discovered THIS ….This is the root reason behind the above fear(s). Dig deep.

:: What is the antidote to that specific fear?

Is it …courage? connection? self-love? acknowledging your own wisdom?

How will you need to believe or behave differently to challenge this fear?

Sometimes, you need to change how you are approaching an aspect of your business: social media, for example. Social media represented a huge challenge for me because it felt misaligned with my yoga ethics; however, when I emphasized a sacred approach to social media emphasizing connection, empowerment and education, I was able to take my marketing (and my business growth) to the next level. Also: engaging on social media became easier and more enjoyable. Sweet bonus!

Need more? Head over to the Kula to get your daily dose of support.

xo,