Grow your Healing or Coaching Business Beyond one-to-one Sessions

An Epistle on Expansion

Or, making the case for growth even if you’re not maxed out on 1x1 services (yet)

Dear Reader:

As a fellow 1x1 service provider for most of my career (Yoga Therapist, Wellness Coach, and Business Coach), I humbly offer the following case for expanding your work beyond the bounds of 1-to-1 or premium services as early in your career as possible.

Indeed, this applies whether you’re building your private client practice or currently maxed out with private clients.

As you read this letter, consider the wonder of these words reaching through the ether to greet your eyes on the magical fantastical creation you now hold.

Through this device and its connection to the internet, you have access to millions of teachings that provide insight into better health, greater wellbeing, and more purposeful living.

Before the digital age, this type of learning was layered beneath circles of privilege and kept behind ivory towers.

It is a wonder to have access to this once-cloistered information—and all at your fingertips.

Digital courses democratize access (to an extent).

In time, it is my hope, that more healing, helping, and self-development teachings will be shared even more widely for more meaning, engagement, and well-being outside the circles of privilege of higher education, whiteness, able-bodiedness, and neurotypicality.

In my view, sharing the skillset you’ve carefully curated over the duration of your career is an act of social justice: widening and improving access to powerful healing and helping tools the world needs. 

All humans need these tools, not only those who can afford to pay a premium rate for your one-to-one services. Even more so if you serve an underserved community that is hard to reach.

I know you don’t do the Work for fame, money, or bragging rights. 

You do it for the mission 

You do it because it changed your life

You share this Work for a healthier, happier, and kinder world

There are more people who need what you are sharing—and the world needs your insight.

This letter is an invitation, yes, and it’s also a rallying cry of sorts. 

If you’re a healer, helper or change maker and you AREN’T on fire about lighting up (more of) the world with your gifts…maybe there’s a good reason. 

But if that reason is that you don’t know where to begin…

Let’s start together, right now.

In your 1-to-1 services, you provide a safe container for clients to facilitate their own transformation. Your clients come to you with frustrations, pain, suffering, and problems…and your valuable work provides a solution.

There are so many “problems” your work solves.

Think of a few right now. Then:

Pick one and dig deep, and..

Think of the people who need that problem solved …right now.

What do they need to get that problem solved?

How can you provide a solution in the most effective, time-sensitive way—that isn’t 1-to-1?

Lots of people have pain that you know how to reduce, symptoms your support helps them in resolving or mental barriers your techniques breakthrough.

You can only reach so many as a 1x1 service provider because your time and energy are finite.

What if…

You create a resource, a guidebook, a mini-class, a workshop, an on-demand training they can access focused on that specific issue? 

You don’t have to deliver a massive group course, create a clunky membership site, or become internet-famous to expand your work in a mindful way.

What if…

You deliver a single, targeted solution in a way that feels aligned with your goals and your values: that specific people will benefit from again and again.

a mini-book

an on-demand guide

a curated course

a private podcast

a signature talk 

a protocol 

a series class

a Retreatshop

Expanding a small portion of your work to a wider audience allows more people to benefit from your gifts while allowing you to honor your commitment to equity, inclusion, and access.

What, then?

Need more ideas? Join us in the Kula for my full idea brain dump today plus a special invitation to a new way to work with me (hint: DIY is soooo last year. DIT is where it’s at!).

Kula Conversations // WHY IT'S TIME TO CREATE YOUR COURSE ALREADY! The ins and outs of course creation, Kula Conversation-style, today at 1 pm Eastern (10 am Pacific).

You'll learn ...

Where to begin (it isn't where you'd expect)

How to structure for maximum results (and client rave reviews)

Why you want to do it now (and your first action to take!)

See y’all there!

xo,

Kellie Adkins, MS, C-IAYT

Business Alignment Coach + Yoga Therapist

Founder | the Wisdom Method

Accountability sells.

The power of accountability is undeniable.  Psychologists use it. Universities use it. Large organizations use it.

So now the real question is, are you using accountability to grow your business?

As far as I see it, there are two types of accountability—personal accountability and peer accountability. When you're a consciousprenurial spirit like yourself, you need both.

Personality accountability is your own sense of responsibility.

Successful entrepreneurs don't just own a business, they actually Own It. The success of your business doesn't depend on the wholesale supplier, the summertime slump or the new-years-resolution crowd.

The success of your business depends on your strategy and your actions.

If you truly believe this deep down in your core, you already have a strong foundation for your business success.

But don't get too excited, there's more.

Peer accountability is where things get challenging. As entrepreneurs, we are so guilty of creating this little bubble for ourselves. I myself am guilty of not seeing daylight for days on end. Projects, launches, client calls...who has time for a community?

@@Truth is, your business can't succeed without community. @kellie_adkins  #consciousbusiness @@

Community promotes growth by holding you accountable. If you've read a single book or article on goal setting, you've read about the power of writing things down. There are entire books dedicated to preaching the gospel of putting your goals in ink as a path to achieving them.

But a list of goals in your diary pales in comparison to telling your kula that you're going to launch your next program by January 20th, 2015.

I am all for stress reduction in life–I am, after all, a yoga therapist. But, we get by with a little pressure from our friends. (That is how that one goes, right?)

I've been an entrepreneur for over a decade. I have read every goal-setting book out there. I have prayed and meditated on business success.

I've written more Dear Diary letters about my business dreams than I care to admit. But nothing is as powerful as telling a group of like-minded people what you want to accomplish.

Well, that may not be entirely true.

The only thing more powerful than telling them, is them being there to support you, share their knowledge and check in with you regularly.

But it's not easy to find these people.

It's challenging enough to make regular friends once you graduate from college. (Why do you think I went back to college? Ok, that's maybe only part of the reason.) But finding friends who have chosen the uncharted path of consciouspreneurship? It can feel impossible.

It's taken me most of my career to create a network of women who are determined to be wildly successful at doing amazing work in the world.

But I found them.

And now I'm inviting you all together so that we can hold each other accountable. But I couldn't stop there. (I mean, have you ever known me to be the type to invite you over just for appetizers? I think not!)

I want to support all of you— I want to give you all of the resources that I've spent time creating over the last several years. And I want to give you information on the topics that are of most importance to you—the topics that are going to help you get shit done.

So what exactly am I calling this secret society of conscious entrepreneurs committed to whole health, mindful wealth + balanced business?

Conscious Entrepreneurs (kula).

If you're ready for the accountability necessary to grow your business mindfully, just click on over here.

Redefine Success

What is your definition of success?

I’m obsessed with this question.

Success is a loaded word, with different meanings to different people. 

What cultural messages are you receiving about “being successful”?

What have you been taught about success?

What are your beliefs about success?

Have you considered defining success for yourself: in life and in business?

How you define success is an extension of your beliefs and values.

Defining success on your own terms is essential to building a meaningful business: one that is founded on your purpose and provides you the lifestyle you desire.

Here are some definitions of success:

 \\ Success is a realization. Intentional? Karmic? Divine? (You decide.)

\\ Success is the result of hard work.

\\ Success is the natural counterpoint to failure.  

\\ Success is equivalent to freedom: financial and otherwise.

\\ Success is an expression of our meaningful work in the world.

\\ Success is the outer manifestation of a life well-lived.

Uniting the inner and the outer elements of success is what I call sacred success.

Sacred success is ultimately about harmony of inner and outer: alignment at all levels.

• Inner conditions and qualities like state of mind, beliefs, core values, aligning actions with intentions, committing to an inner experience that fuels specific outer expressions.

• Outer conditions and qualities like arranging our life around our values, remaining productive with our time and harmonizing the outer energy (money, time, business vision/ goals) with our inner intentions.

In a counter-intuitive shift, creating a personalized definition of success in this way, becomes less about us individually and more about claiming our rightful place in the world.

I Invite you to take a moment to tune out cultural messages and tune in to your own inner wisdom —in service to redefining success on your own terms.

If you're in business now—or heading into business —define success on your own terms.

Success may (or may not) be X amount of money each year, or being internet-famous, or having a maxed out coaching practice.

Dare I say: until you define sacred success for yourself—you're still stuck on the hamster wheel of turning your purpose driven business into a J-O-B.

And because this single exercise alone could make the difference between building a sustainable business you love and financial (emotional, physical) suffering — I'm adding an incentive.

Answer the powerful question below and share it with me on Instagram — tag @thekellieadkins and use hashtag #SacredStrategy. I'm giving away 3 Sacred Strategy sessions —to help you align with your sacred definition of a successful business —and you could win one!

*not on Instagram (gasp!)? Hit me up on Facebook instead.

Powerful Question:

\\ What is your personal definition of success: in business and in life?

Prompt: What does it mean for you to be successful? Is it related to .... 

(check all that apply and give details) ...

• an amount of money in the bank?

• an impact in the world?

• a feeling in your heart?

• a state of being?

• outer aspects like house / car / possessions / lifestyle / travel / fame or recognition?

• inner aspects like freedom / choice / time / healing / fulfillment?

Go ahead, put it out into the world. Head on over to Instagram and tell me your success story.