Break all the Business Rules...and Thrive?
Calling all Female Founders and Mindful Leaders: The rules don't apply for you because they were never meant to. You're a trailblazing change-maker who believes business is a vehicle for powerful good and world-changing ideas. Break the Business Rules to Thrive and join me in doing Business as Unusual | Kellie Adkins, Holistic Business Coach
The “Rules” of business-as-usual say…
Work long hours
Hustle harder than everyone
Be everywhere on the internet
Market with sleazy high pressure tactics
Launch crappy programs …
Then upsell when they don’t deliver results (cue the “from 6-to-7 figures expert advice”)
Sacrifice your talents to “prove your worth” …
Undercharge for your services to “stay competitive”
Undercharge because you’re a woman/minority/neurodivergent in business
I don’t want to live (or run my business by) those rules anymore.
TBH, those rules were never meant to apply to you or me.
There are more important things to prioritize than hustle culture.
Democracy is being threatened around the world.
Racist trolls are around every internet corner.
Misogyny seems to be the new(again) standard.
A history of violence against women is no longer a barrier to nomination (or election) to the highest levels of government in the United States.
No longer is it gauche to attack someone based on their beliefs, racial identity, or gender: online or in person.
Which is why NOW is not the time to play by the rules: their rules.
Now is the time to toss out the rule book and get rebellious.
Now is the time to be the change.
Mindful, yes.
Not quiet. Not demure.
Let’s ignore the rules and embrace business-as-Unusual.
Business as Unusual says…
Honor your body’s needs to build a business that doesn’t burn you out
Stay in your strengths to ensure optimal productivity
Be intentional and strategic with your online presence
Market with trauma-informed, ethical approaches that honor agency
Craft thoughtful programs that demonstrate your expertise
Invite a small handful of VIP clients to work with you at a deeper level
Price in a way that balances prosperity and sustainability
Encourage referrals and provide valuable free resources for accessibility
Own your place in the marketplace and begin to balance historical underrepresentation
Break all the Business-as-usual rules
Business as Unusual says your business (or mission-driven organization) is a vehicle for social good and commerce.
Business as Unusual says you get to decide how to structure your services, offers, and products.
Business as Unusual says Take. Up. Space. Especially in those spaces (IRL and in the digital sphere) where you, and those like you, are underrepresented.
Business as Unusual says toss the fear-based marketing and trigger-laden sales tactics: emphasize being of value and generating real connections with the people you can best serve.
Business as Unusual says you don’t need to do what everyone else is doing. Write a book. Develop a Course. Lead a Retreat. Start a Podcast. Start a Revolution. You’re the boss for a reason :)
Business as Unusual says there is a season for everything. Honor your seasons.
Business as Unusual = Permission to break all the rules and to ….
⚡️ Shine brighter & expand your business for the greater good
⚡️ Stop burning out by being all things to all people
⚡️ Cultivate the focus necessary to elevate your influence & reach more people
⚡️ Rise to your own, values-driven standards for success
⚡️ Break all the 'business rules' —except your own Rules for Business + Life Alignment
Is that a "Heck, yeah!"?
Fellow Rebel with a Cause, I’d love to invite you into Third Jewel Society —a catalyst and a community to support your exponential expansioh WITHOUT sacrificing your values.
Join your fellow Female Founders and Mindful Trailblazers who want to guide their next evolution with the power of intention, community, and strategic action next year: and do more work that matters.
Today is the last day to receive the early registration bonuses, and I do hope you’ll take advantage of the $3000+ savings and the annual payment plan.
(If you need a little more time to decide, you have it! We don’t officially begin until January 20, 2025.)
Third Jewel Society
With gratitude,
Kellie Adkins, MS, C-IAYT
Holistic Business Coach + Yoga Therapist