Offer Real solutions for more clients in your coaching, healing, or helping practice
For more clients in your coaching, healing or helping practice, speak directly to the problems your services solve.
Framing your offers, packages, programs, and services, as solutions to specific problems your ideal clients have allows them to identify your offers as the right fit (or not) for them.
Ethical client attraction strategies such as these allow you as the transformational service provider to remain in your strengths zone—and most importantly, to avoid marketing tactics that make you feel sleazy.
Are you clear on the solutions your valuable coaching ,healing or helping services provide your ideal client?
This clarity starts with understanding the precise solutions each of your offers provide—and the particular problems they address.
Who has these problems?
How do you solve them differently, better than, faster than, or more uniquely than your competitors?
When you know who you’d like to work with, and you know how your services (or products) stand out in the marketplace, you’re ready to develop your solution-based marketing messaging.
How do you frame your services as an ideal solution?
Start by asking how do your skills, services, and products naturally address those needs and wants? How does what you do and how you do it become a solution to a problem that your Ideal Client already has?
Provide a transformation experience
Know where your ideal clients are before they work with you…and where they will be after your work together. Then frame your services in terms of that transformation.
Tell them the story of how your offerings fill an important and specific need in their lives.
Show them who they’ll be after they’ve worked with you.
Then the act of “selling” simply becomes connecting the dots between what your ideal clients need and what you offer: in an ethical way.
When you focus on value, address a key problem, and demonstrate that you are the person to provide that solution, then it’s merely a matter of figuring out details.
Know What It Takes
Be wary of making unsupported claims or offering specific outcomes when a range of results is possible. Doing so will help you remain in integrity, AND avoid disappointing your customers.
Compose client invitation letters and sales letters ensure you are clear and concise about expected results should they choose to work with you.
A huge part of avoiding the over-promise/under-deliver trap? Understanding what goes into creating a certain outcome.
Don’t create or offer a service that will drain, tax, or overwhelm you … even if you know it’s exactly what certain clients need. Different clients will have other problems that you can solve more easily and elegantly.
Say you’re a yoga instructor who wants to busy professionals who can’t make time for open classes. Offering in-home or in-office one-on-one yoga is one solution BUT be creating that service will mean more intensive scheduling, more commute time, and more intense focus on one client at a time instead of a room full of paying students. If that isn’t your strenght, it isn’t worth it.
Stay in your strengths zone
There are loads of ways to solve your ideal client’s problem.
What’s the best way? The way you do it best!
If you don’t LOVE group coaching / e-courses / live trainings [ insert any “normal” way to provide your transformative work ] then don’t do it.
Break out of the box and provide a solution that suits your strengths.
If group programs drain you, skip it and offer on-demand training instead.
Being an innovator is a strength! Lean in.
If everyone in your industry is offering Retreats but the thought of leading one gives you hives….forget it!
Find a way to do business your way.
That’s the only way it’ll be sustainable long term.
