First times are special
Take your Ideas from Inception to Income
Signature Course Creation for Coaches, Healers, + Holistic Service Providers
Hey, beauty! (Yes, you!)
I see you over there —living a life of purpose, dedication, and dharma.
You love what you do and you embody your message ….and also, you’re starting to stress about the demands on your time. Although you adore the work you do with clients one-to-one, you want off the time-for-dollars rollercoaster.
You’re aching to show up differently in your business (and in life).
You’re wondering how long you can keep up with the energy output in your service-based business. You’re not looking for that mythical “Passive Revenue” to replace your current business model (but it would be nice to have some extra income for the lean times). You DO need a more sustainable approach to business. While creating a course, developing a workshop series, or leading a transformative in-person event used to be an intention, it’s now a goal.
If you’re looking for a new way to share your work that unlinks your time and income, while allowing you to serve in a larger way, then BETAdebut was created for you.
Does your Introvert-soul crave the quietude of the creative process?
Is your Inner Edutainer aching to come out and play?
Do you long to establish your Expertise in your field?
Tell me if this rings true:
You want to create a different container for your transformative work…. something bigger than your work is now providing. You’re ready to give your service-based business model a much-needed makeover.
You know you want to create a signature course, a series class, a workshop, or a training. Maybe you even commit, get started, or fill a few notebooks with your ideas because you have so much to share and the desire to create is a tangible slow-burn….
But then…
The doubts come and they don’t stop.
The naysaying!
The negative thought-trains!
The overwhelm!
ACK!
Like a bad tape-loop repeating over and over again.
“Not ready enough, not skillful enough, not knowledgable enough, not well-known enough, not unique enough, not creative enough, not inspired enough….”
Ad infinitum.
The limiting beliefs are overwhelming and they feel true —in the moment.
So, you give up.
You close the notebooks.
You set the Course idea aside, mentally filed under “Someday.”
Well, beauty, listen up:
SOMEday isn’t happening if you remain stuck.
Those thoughts keeping you from creating your signature course are lies.
You can create your signature course in 30 days (or less) with a structure, a plan, and a guide.
Intrigued?
Come a little closer:
In BETAdebut you’ll take your ideas from glimmer of intuition to a glamorous (income-worthy) offer your clients will adore—in 30 days.
If you’re wondering how to ….
find the time to create a course, what to actually create (that people will care about!), or
how to create a signature course in a way that fits your lifestyle and business goals…then,
let me show you how:
Lean in and learn more:
BETAdebut was created with you in mind if….
You have an Innovative Idea —and want to turn it into a course, series class, or training
You have an Audience —you don’t need to be internet famous; a client roster or interest list is enough for BETAdebut
You have a Unique POV the market needs now—and know you can serve more people than your 1-to-1 services (and your schedule) will allow
You want an elegant Course Creation + Launching strategy that doesn’t leave you exhausted, overwhelmed, and reliant on social media
BETAdebut is for Transformational Service Providers, Coaches, Helpers, Healers, + Creator Educators who want to…
Create a signature course prototype your Ideal Clients want NOW (not later),
Launch the course with a (paid) beta test: your very own BETAdebut,
Get testimonials, reviews, + referrals from clients so your future course iterations “sells” itself
No more waiting around until the “perfect time” to launch your course.
Are these thoughts keeping you from creating your signature course?
Where do I begin?
How do I find the time to create a course?
What if no one cares?
What if no one buys?
Doesn’t it take “techie” skills to create a course?
Don’t I have to have to be [ insert here: what Imposter Complex tells you ] to create a course?
BETAdebut will banish those limiting beliefs and give you evidence-based strategies to make your course a sustainable success.
COURSE DESIGN
OBJECTIVES: Avoid the common mistakes in signature course design by creating an elegant, swoon-worthy prototype your ideal Student will adore (+ happily pay for!). Generate a prototype course outline.
I know you don’t want to slap together a haphazard amalgamation of worksheets, guidelines, and videos and call it a Course.
Some Business Coaches will tell you to re-purpose some old content, toss up a sales page and sell that disorganized mess as a beta test.
That’s one strategy (insert heavy eye roll). No structure. Definitely no style.
This is me asking: Why put half-a$$ programs, courses, or products into the world when you can design + debut something beautiful instead?
Also me: don’t create something until you know what your audience wants. Then make it gorgeous and give a show-stopping debut!
Course Strategy
OBJECTIVES: Determine your Signature Course Style and a sustainable strategy for your Course’s long term success
If you’ve hesitated to design or launch your course because of your impeccably high standards, that stops now!
BETAdebut will help guide your debutante, er, “course” into the world —with elegance and style.
Get your (brilliant) ideas out of your head and into the marketplace with BETAdebut.
Course Messaging
OBJECTIVES: Learn how to develop engaging content your ideal students adore! Learn how to develop course materials to ensure you are attracting Ideal Students + meeting course Objectives.
Imagine enrolling for an Introduction to Flamenco Dancing course and when you show up it’s actually a Bollywood Dance class.
Or joining a course about Film Noir and the instructor only references the Marvel Universe. Or when the class is AP History, but all you learn about is serial killers and alternative proteins (True story….but I digress).
You’d be confused and nonplussed.
BETAdebut will eliminate confusion in your course messaging from start to finish: bringing perfect-match clients + customers to your course + ensuring your Course delivers on the objectives.
Course Marketing
OBJECTIVES: You’ll learn how to develop a marketing strategy that aligns your values + your business goals. You’ll plan and launch your Signature Course!
You’ve put an immense amount of hard work and dedication into building your skillsket. IMO, your Course debut deserves to be celebrated like Norma Jean’s debut as Marilyn Monroe!
Launch your Course with style and elegance and let your big, beautiful reveal be the debut it deserves with BETAdebut!
BETAdebut will guide your debutante (er, “Course”) in an unforgettable launch that your Ideal Clients won’t want to miss.
What you get in BETAdebut:
The specifics:
Four Intensive Trainings to support your course DESIGN, course STRATEGY, course MESSAGING, and course MARKETING
Each training includes entertaining and engaging (“Edutaining”) presentations.
All video trainings are subtitled and include transcripts, PDF slides + the audio file (in case you’d prefer my voice in your ears as you plan IRL).
Each training also includes a corresponding Student Workbook to guide you through the process.
Each training includes case studies, plus behind-the-scenes Sneak Peeks into my business journey as a Healer / Helper / Creator-Educator in the LOHAS industry
You’ll also have a BETAdebut Course Planner: a 30 day Action Planning Guide to Create Your Signature Course with Action Items, integration exercises, swipe files, and launch + lesson planning templates to ensure your signature course creation process stays on track.
the Investment:
The financial details:
one time payment: $999.00 USD $299 USD until December 31, 2024
lifetime access to course materials
1 year access to membership area
Bonus Resources
To ensure you have everything you need to launch your course, BETAdebut also includes resources to support the course launching process, including marketing strategies that don’t rely on social media. You’ll learn how to differentiate your signature course in a crowded marketplace and have everything you need to take your course from the creative cave to the marketplace.
BONUS WORKSHOPS
$199 value, included in BETAdebut at no additional cost to you
What it Really Tech’s: The Tech Tools You Do (+ Don’t) Need to Deliver your Course
don’t get sucked into the world of high-priced course hosting platforms just yet—I’ll walk you through tech tools you need (and several you don’t need) to keep your BETAdebut lithe, lean, and light on your pocketbook.
Purposeful Pricing: Profit-Centric Strategy to Fit your Niche (+your Income Needs)
Ever wondered how to crack the code on pricing magic? There is an art and a science—I’ll share my best tricks (plus the most important thing you need) to set your course prices for maximum YES’s!
Be the Unicorn You Already Are: Use your Unique Magic to Attract (not Chase) Clients
Hate marketing because you don’t like to “sell” yourself? Join the club, sister, and know that you’re in excellent company. Learn how to use your Unicorn Magic to draw clients into your magnetic circle ….instead of screaming to the masses about your course. This Bonus workshop will show you how to attract, not chase, clients.
Non-Social Media Marketing Strategies to Fill your Course (with Case Studies)
Think you have to be social media famous to fill your course? WRONG. I’ll teach you how to fill your course with happy clients without over-relying on social media…even if you’re just starting out.
Plus…
30 days of Email Coaching with Kellie
$499 value, included in BETAdebut at no additional cost to you
Accountability and feedback when you need it most!
(see FAQ’s for more details)
Is now the right time for BETAdebut?
Excellent question! Let’s explore.
BETAdebut is a self-guided training. You are free to progress at your own pace.
In its first incarnation, BETAdebut was a small group mentorship (named: Idea to Income).
At that time, the trainings were delivered via live Coaching calls and PDF worksheets.
Since then, I’ve updated the content to reflect what contemporary “Creator Educators” need to know to take their ideas from inception to income.
The trainings are easy to follow webinars with slide shows, How-To’s, Case Studies, and are supported by the corresponding Student Workbook. You’ll also receive the PDF slides for the presentation, all the audio files, and the BETAdebut Course Planner for note-taking and future reference.
Because the trainings build on one another, they are delivered sequentially (unless you request otherwise).
BETAdebut is an “Evergreen” training meaning you can use it again and again —for designing future courses or workshops.
Once you understand the principles for launching your idea into the marketplace, you’ll be hooked! And it’s a better time than ever in history to be a Creator Educator (anyone who creates educational content).
Online and mobile learning is on the rise and niche courses are in demand.
People want beautifully designed, thoughtfully delivered courses from experts in their field —thought leaders like you.
BETAdebut will teach you to design, position, price, and market your course with ease (and expertise).
What do I get exactly?
4 Trainings to take you from idea to launching your course with a (paid) beta test course: your BETAdebut!
Each training includes a presentation, mini-workshops and helpful guides to ensure your course is well-designed, powerfully positioned, and effectively marketed.
The modular trainings cover essential elements of Course Creation: Design, Strategy, Messaging, and Marketing
TRAINING #1: Begin at the End: Zen and the Art of Course Creation
TRAINING #2: Show your Strengths: Position your Course for Sustainable Success
TRAINING #3: Charisma + Communications: Content that Connects the Dots for your Clients
TRAINING #4: Guidelines to Launch your Course to Clients who Want it Now (not later)
Plus all Transcripts, Worksheets, Course Planners
BETAdebut Course Planner: 30-Day planner to guide your Course Creation journey
BETAdebut Student Workbook 1: COURSE DESIGN
BETAdebut Student Workbook 2: COURSE STRATEGY
BETAdebut Student Workbook 3: COURSE MESSAGING
BETAdebut Student Workbook 4: COURSE MARKETING
Course Creation Coaching (via Email + Video Messaging)
You read that right. I want to hear from you!*
When you join BETAdebut, you become part of my community and I want to help you succeed! My raison d’etre is to support you in realizing the biggest, boldest vision of your business.
Which is why I’ve included 30 days of email support in the BETAdebut course.
I know that if you put the effort into BETAdebut, 30 days is enough to make massive progress (with or without 1-to-1 support from moi).
*Except on the weekends LOL. Expect a response within 48 hours during the week (but usually faster).
Additional Bonus Workshops
Because I wanted to ensure you have everything you need to launch your course (and enroll students!), I included additional trainings to liberate your creativity and ensure you avoid the most common mistakes* in Signature Course Creation.
*and I’ll share my mistakes so you can avoid those, too!
BONUS #1: What it Really Tech’s: The Tech Tools You Do + Don’t Need to Deliver your Course
BONUS #2: Purposeful Pricing: Profit-Centric Strategy to Fit your Niche (+your Income Needs)
BONUS #3: Be the Unicorn You Already Are: Use your Unique Magic to Attract (not Chase) Clients
BONUS #4: Stress Less Marketing Strategies to Fill your Course (includes Case Studies)
the Investment
The financial details:
one time payment: $999 $299 until December 31, 2024
Lifetime access to course materials
1 year access to membership area
30 days of Email Coaching
All Bonus content
Complimentary Access to future updates of BETAdebut Course
How do I get started?
Here’s how it all goes down:
You click the link below and are taken to a payment portal.
You’ll receive an email confirmation and an invite from me to access the course.
With that link, you’ll be able to access all the trainings and resources from the Member’s area —or download all the materials for your later use.
I can’t wait for your BETAdebut!
*that’s me cheering you on in the background!
FAQ’s:
Is this for online courses (only)?
No. While I will teach you how to deliver an online course (using only free tools), I will also teach you how to create Series Classes, Workshops, Signature Trainings, or Retreats. We cover these types of Signature Courses and more. I include Case Studies, data-driven decisions from the marketplace about what type of signature course is best* and encourage you to find the style that best fits your needs, values, and goals.How long do I have course creation feedback and email support?
30 days from purchase —unless you request otherwise. If you’d like your 30 days of support to happen during a particular window, be sure to email me after purchase. In most cases, I can accommodate (exceptions being Holidays). I WANT to hear from you in those 30 days!! I mean it. Take momentum and you’ll discover that it’s easier (and faster) than you think to take a course idea from inception to income. If you haven’t completed the trainings, please do so before emailing me as the BETAdebut lessons address many questions. I respond to BETAdebut course emails 4 days a week —no weekends. Listen / Watch / Read the trainings. Map your course and then —Reach out!What’s the refund policy?
We have a simple refund policy: BETAdebut includes a Satisfaction Guarantee —if you complete all the trainings, participate in 30-days of email coaching, and still feel the course didn’t meet its objectives, please email me and my team explaining why you’d like a refund.What am I really paying for?
Access to course materials There is a membership area with all course files. Your log-in details will be in the first confirmation email.
Private access to client-only resources and future updates to the BETAdebut course. Welcome to the VIP lounge!
Access to me, Kellie, for 30 days via email coaching. Once you enroll, you have me in your (virtual) corner for the next month. Create your course. I’ll be your super-(not so)-secret weapon.
Do you offer extended payment plans?
Absolutely! I’ve been coaching the LOHAS industry for nearly a decade (and working in the industry since 2007) and I’m grateful to be able to provide extended payment plans for holistic entrepreneurs and organizations at every stage of growth. If you need a longer payment option than is listed above, please email or DM me directly.
What if I want to work with you directly after BETAdebut?
That would be dreamy! Reach out to me here when you’re ready to work together (or email or DM me).*The fine print: BETAdebut only works if you do. So while I personally guarantee that if you follow the process you will be ready to launch a prototype in 30 days, I do NOT guarantee this unless you participate, plan, and produce your course. Seems obvious, right? But the lawyers say I need to mention this fact. Read the Terms + Conditions if you’d like more information. If you have questions, email or DM me.
Client praise:
Service packages into a course
Amanda wanted to create more freedom in her yoga business by packaging her core ideas into a course. This allowed her to free up her precious one-on-one time while also serving more people (and improving her business’ bottom line).
““My business is in a MUCH better place than it was this time last year. I have clarity about my objectives for my business and a simple strategy for achieving my goals. Kellie’s trainings have completely de-mystified the world of business for me. Kellie offered incredibly simple, but effective techniques for cleaning up my relationship with my business and turning it into a source of happiness for me. Kellie taught me that when I tend to and care for my business appropriately, my business cares for me.” ”
Creating a signature workshop
Renee wanted to craft a signature workshop to showcase her skills… and she’s doing amazing work over at www.ReneeNovello.com. See what she shared about our experience working together:
““After working with Kellie, I now feel confident and supported with my custom workshop vision. I am super grateful for the organized and content-rich program that Kellie has created. I was totally unprepared for the fact my expectations would be exceeded! The information was organized and presented in an articulate, digestible manner. I also found Kellie’s style so lovely and relatable.”
”
A note from Kellie
Catalyzing your fabulous Idea’s into Income-producing offers that your dream clients will adore is the reason I get out of bed in the morning (well, THAT, and cardamom coffee).
I’m passionate about supporting Healers, Helpers, Change-making Business Owners, and Mission-driven Organizations in realizing their Business Dreams —for a kinder, happier, and healthier world.
I love supporting female (and femme-identifying) conscious entrepreneurs in expanding their financial (and time) freedom by creating signature Courses, Workshops, and Trainings. I’ve been mentoring holistic practitioners and creator educators to find more freedom and ease in business since 2011.
I’m also the Founder and Director of a Yoga Therapeutics and Wellness Institute, a Graduate-trained Nutrition and Wellness Coach, a Certified Yoga Therapist, and a sought-after conscious business expert. I’ve been creating and delivering courses since my graduate work in Nutrition Sciences and Health Behavior Change. I then sought-after Yoga Therapy and Yoga Lifestyle trainings and courses from 2008 to 2015. I took many of my courses online in 2015 (yay, freedom!) and have since devoted my career to supporting transformational service providers in creating more sustainable impact.
Think of me as your weird business bestie who thrives on and knows heaps about innovating for success-on-your terms in the marketplace…even (and especially) if you don’t fit the mould.
And, if it wasn’t already obvious, I’m unapologetically Marilyn-obsessed.
XO ~ Kellie
Still have questions? Let’s chat.
*The fine print: BETAdebut only works if you do. So while I personally guarantee that if you follow the process you will be ready to launch a prototype in 30 days, I do NOT guarantee this unless you participate, plan, and produce your course. Seems obvious, right? But the lawyers say I need to mention this fact. If you have questions, email or DM me.
Please note that the course investment is increasing to $999 on January 1, 2025.