9 Steps to a Prosperous Healing + Helping Business (The Educator Edition)

Plan Your Yoga BusinessIt’s easier than you may think to elevate your business as a healing or helping professional, especially if you happen to love education. In fact, there are just 9 simple steps to follow to take your healing and helping business from wherever you are right now to six figures (or beyond).

Before I tell you how to do it, I’m going to tell you a quick story.

Near the middle of 2011, I sat down to get really clear on how I could manage my life as a new mommy with my desire to integrative wellness and yoga therapy with a larger community. Because I had a small one at home, I needed to get seriously strategic about using my time and energy effectively. I wanted to spend more time with my daughter, which meant I needed to earn more sharing the tools of yoga and mindfulness (so I could work less). I also wanted to keep sharing what I feel is my life’s work —integrative wellness and yoga lifestyle— in a more sustainable way.

So I sat down to write a program that I knew a handful of my current yoga clients would adore: a blend of integrative wellness, Ayurveda, mindfulness and yoga asana. I wrapped it up in a yoga teacher training format (that fit my life) and set dates on the calendar.

Then: I leaped!

I reached out to 30 of my most loyal yoga class attendees and invited them into the course. 10 said yes, 8 enrolled.

The rest, as they say, is history.

Since then, I’ve taught more than 10 full teacher trainings, multiple retreats, and scores of workshops in various cities and locations around the United States —all while being a work-from-home-mommy and (quite literally) building the business from my kitchen table.

I know it’s not about the money, but let me give you real figures:

My first training allowed me to pay off a good chunk of my student loans and contribute to the household income —while sharing once monthly weekend workshops and being home with my little one. ($24,0000)

By the second and third training, I was on track to a sustainable income ($60,000)—even after closing a business, having no location to teach from, with no regular teaching gig and very few private clients.

By my fourth training, I had passed the six figure mark on this one offer and since then, doubled my income on this offer each successive year. To put it more plainly: I took the Wisdom Method from an idea to a six-figure income generator in under a year. (In case you’re wondering: I didn’t have a huge list, my website totally sucked, I wrote curriculum between babe’s naps and in the evenings, I didn’t pay for advertising and the only investment I made was in a business coach)

Now, I’m not going to lie: it was a lot of work. Thank Goddess I have an education background because writing curriculum for 4 teacher trainings is NOT for the faint of heart (that’s another story).

The learning curve was steep and I couldn’t have done it without fabulous business colleagues in the industry who believed in my work and partnered with me to offer space for the trainings. However, once the curriculum was written and the marketing strategy refined, the business ran like a well-oiled machine.

I’m sharing this with you today because the “Educator” business model is an easy system to replicate once you know what you want to share, who needs what you have to teach, and how to position yourself in the current market.

To show you just how simple it is, here’s a basic “Educator” Business plan for the healing and helping world:

Educator Business Plan

Step 1: Build a community of people who are passionate about the same things as you

Step 2: Educate the community about your unique take on the concepts

Step 3: Invite people to a high level sample of your unique take on the concepts (a workshop, mini-retreat, series course, or class → that you charge for!)

Step 4: Package your unique take on the concepts into a longer-term or value-added program that a small percentage of your Ideal Clients need and want

Step 5: Offer those Ideal Clients an incentive for learning more about the program (free content, free session with you, bonus workshop)

Step 6: Invite those people into your signature program (longer term and higher value)

Step 7: Set a reasonable minimum for attendance and offer the program

Step 8: Offer the program. Get feedback and refine.

Step 9: Choose promotional partners and repeat 3-4 times annually adding locations as you grow.
Now, that’s certainly not the only way to leverage your time and your skills as a healer or helper, but it is a solid one, especially if you’re passionate about what you do and you’re aching to share your wisdom in a bigger way.

The zero-to-profitability business plan above is just one of the strategies you can use to leverage your success as a conscious entrepreneur. Want more? Let’s connect in a Breakthrough to Clarity session!


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Screw Marketing. Connect Instead

Screw Marketing

Marketing. Even the word feels icky.

As a conscious entrepreneur, marketing doesn’t exactly light your fire.

The Work —healing, helping, changing the world, making a difference in people’s lives —that’s what truly motivates you. The Work is why you get out of bed in the morning. The Work is your passion, your purpose, and your mission in the world.

But you can’t heal, help, change the world or make a difference in people’s lives if you are your own best kept secret.

You have to reach people to serve people.

Reaching (the right) people means marketing.

Actually, screw marketing and focus on connection instead.

Part of your work as a conscious entrepreneur is getting in front of the right people —the people you can best serve. Your Dream Clients. The ones with problems you can solve. The ones who value (and are in need of) your gifts. When you focus on connecting with and being of service to those people you’re merging mindfulness with authentic marketing.

Authentic marketing is about making a conscious effort to find the right people, connect with those people, and communicate to them how you solve their problem differently than anyone else (preferably with wit, wisdom and storytelling).

Simple enough, right?

Actually, it is. So let’s get started!

Who do you serve?

If you answered “everyone” to the question above, you need more clarity! You/your business solve/s a particular problem for a particular group of people —your Target Market (Dream Clients in my lingo). The right people.

  • Who needs you?
  • Who has problems you can solve?
  • Who do you most want to serve?
  • Who benefits most from your work?

Be as specific as possible: Male/female? Worldview? Political views? Income level? Education level? Children/no children? Married/single? Background? Likes/dislikes? Hobbies?

Where are those right people hanging out?

Are they working on their novel in the local coffee shop? Hitting the streets with the local running club? Are they stretching and bending in a yoga class? Are they homeschooling their three kids? Working a 9-to-5? Figure out where they actually hang out —then go the extra mile and reach them online, too.

  • Are they sharing on Facebook?
  • Are they pinning on Pinterest?
  • Are they insta-obssessed on Instagram?
  • Are they watching How-To videos on YouTube?
  • Are they listening to Podcasts?

Figure out where they are, then figure out ways to get in front of them.

How can you connect with those right people?

What are some real, tangible ways to actually get in front of the right people? Keep in mind that you don’t serve everyone—so you don’t need to be everywhere. There is no need to be at every networking event —or in every Facebook group —sharing and promoting your Work. Give focus to the spaces (real life and virtual) populated by lots of the right people. Choose the method of connecting with your Dream Clients that actually suits your strengths and skills, too. If you hate writing but love sharing helpful videos, skip the blog in favor of Webcasts and video tutorials.

Here are some examples of ways you can connect with more of the right people:

  • Lead / participate in live events —workshops, speaking events, meet ups, local events, networking groups. Grab emails from attendees whenever possible.
  • Write and share Blog posts. Related to their problems —and how you can solve them. Include an email opt-in at the end of each post or in your website sidebar or footer.
  • Create and share Videos. Related to their problems and interests and your unique solutions
  • Create and share Podcasts / audio teachings. Related to their problems and interests and your unique solutions
  • Create and offer E-books / guides. Help them (you guessed it) solve a problem. Bonus: offer this is as a “free gift” when people sign up for your email list!
  • Social Media / Status Updates —Choose 1-2 platforms where those right people are hanging out. Show up and share every day. At a loss for what to share? Start here: ask questions, be helpful, inspire.
  • Create a helpful forum where you can answer questions, be available for on-the-spot support, and connect with more of the right people. Like this one here.

When will you show up and connect?

If you want to actually connect with those right people, you must build a foundation of trust. The easiest way to do that is by showing up —consistently. Connect, educate, elevate and inspire regularly. Consistency is key here! Not only will this build your credibility in your field, it will also deepen the connection with your clients-to-be. This doesn’t mean that you’re pushing your amazing products or services down their throats —it does mean that you’re showing up, being helpful, and inspiring about 80% of the time. The other 20% percent of the time, you’ll be sharing how you can solve their problems, how you can help them get what they want, how you can help them heal…you get the idea.

Listed below are sample schedules for maximum efficiency and engagement. If all of this is new to you, choose only one Action Item from the list below and commit to creating some helpful, inspiring, and engaging content that you can share with your community.

Sample Schedule #1

  • 1 blog post / video / podcast each week
  • 1 daily update on a Facebook page
  • 10 Tweets per day

Sample Schedule #2

  • 2 daily images on Instagram
  • 1 G+ post each day
  • Once weekly newsletter

Sample Schedule #3 

  • 1 daily Periscope
  • 3 LinkedIn Posts daily
  • or some combination of the above

Still at a loss for what to share? Here are some helpful guidelines for crafting delightful, helpful and inspiring content

  • Video is the best way to attract and engage attention. Keep it simple. Record on your smartphone and upload directly to Facebook. Stream live on Periscope (and come say “hi!” I’m just getting started over there: I’m @kellie_adkins). Start a Vlog on YouTube. The sky is the limit.
  • Share your wisdom and experience. Remember those problems your Dream Clients have? Solve them and share away. Example: The “What I Know / What I’ve Learned” Post / Blog / Update. The “How to Post.”
  • Ask questions and/or Poll for opinions. What’s your favorite podcast / Coffee or tea? /  Do you hang out in your yoga clothes all day, too?
  • Share others people’s content. It’s totally cool to share, retweet and re-post others’ work as long as a) you give appropriate credit and b) it will resonate with your own community
  • Educate! What does your Dream Client need to know that they don’t know already? Teach them. Tell them. Show them.
  • Share lists. List Top Tips for the outcomes your Dream Client wants or needs
  • Share tidbits of your personal life. Caution: this can backfire! Consider if what you’re sharing is relevant to your Dream Client. Also: never talk about the shit when you’re in the shit. Sit with it first —share the lesson later.

Liked this post? You’ll love the Conscious Entrepreneurs kula —a (free) community of healers, helpers and conscious entrepreneurs committed to creating whole health, wise wealth and balanced business. Plus: me! I show up and share —you guessed it— helpful, inspiring and relevant content everyday.

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Show-Your-Colors-Brave-Blogging-Makeness-Badge-300x300 This post is part of the Bravery Blogging project, hosted by the delightful folks over at Makeness Media. Read more brave blogs by searching #braveblogging on all social channels.

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Be A Unicorn, Grow Your Business

Be A Unicorn

Do you remember your first journal? I can still recall the luminous white fur and rainbow mane of the unicorn that graced mine. The Unicorn’s hooves and horn were diamond-bright. She had bright blue eyes —and she kept the treasures of my imagination safe from prying eyes. I wrote small poems, tiny reflections, and bits of humor in that journal.

To this day, I still keep a journal, albeit filled with different sorts of doodles and ramblings. Journaling is an act of self-study, one of the limbs of the yogic path, and is an invaluable tool for connecting with your intuition. Accessing your intuition is a crucial skill in sustainable business success. Intuition keeps our true north aligned in business and life.

Journaling can help you discover the deeper reasons behind doing what you do —and the underlying themes in your work.

Now back to unicorns and why being a unicorn is good for business:

  • Finding your unicorn magic allows you to stand out in a crowded market.
  • Sharing your unicorn magic attracts the right people.
  • Serving the people you are meant to serve is a business model built on integrity and meaning.

In the age of instant connection and information saturation, standing out from the crowd is a strategy. 

People (including your potential customers) are weary of the bland, watered-down, copycat, or sugar-coated businesses and brands. Now more than ever, people want to connect —they want authenticity, integrity and originality. They want unicorns.


Good thing you are a unicorn.

Let me explain:

Whether you’re selling transformative yoga sessions, integrative psychotherapy, wellness coaching or chakra alignment sessions, there’s a deeper reason behind your business. Sure, on the surface, you are providing [insert the obvious thing you’re providing], but why you’re really providing that is much deeper. How you do that is different than everyone else, too.

That deeper reason —your why —paired with your unique magic —your how —is what client’s are really paying you for.

If your business (or brand) isn’t reflecting your unique unicorn magic, allow me to dust off those diamond hooves and sparkly horn, eh?


Get out your journal, read and respond to the following questions. Then follow the guide to discover your unicorn magic.



: What motivates you?

: What drives you?

: What matters to you?

: Why do you do the work you do? 

: What are people always complimenting you about (in work or life)? 

: On the surface you [insert obvious description of your work / job title ], but at a deeper level, you are really [insert the deeper outcome of your work / chief result people get from working with you ]. 


Once you have answered the questions above, you are closer identifying your brand of unicorn magic in the marketplace. Even if you are you are surrounded by “competition,” your unicorn magic allows you to stand out and attract the right people: the people who can really benefit from that special brand of sparkle you have.

Those are the right people. Chances are, you and those people share quite a bit in common. You probably share a set of core values and beliefs. You have similar tastes, goals, dreams, desires, fears. You’ve probably shared experiences, too.

Now you have to ask yourself: where are those right people hanging out? Finding those people is the next step in sharing your unicorn magic. Are they spending time (live and online) in yoga studios, in Facebook groups, at local networking groups, in schools / universities, in health clubs, on Pinterest, in the great outdoors, at athletic events, in churches, at school functions, on YouTube, on Google+, on Instagram, on LinkedIn.

Remember: being a unicorn is good for business. There are people waiting for your particular magic —all you need to do is identify that magic and show up to share it.

To building your business with authenticity, originality and practical magic, 








P.S. Struggling to articulate your particular brand of unicorn magic? If you can’t articulate it, your potential clients won’t understand it. Let’s workshop it together in a complementary session —identifying your unique magic is the first step on the path to prosperity.

Discover your Path to Prosperity



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Abundance Issues? Heal Your Money Wounds

Heal Your Money Wounds

We get a little funny about money as healers and helpers. We love what we do and are guided by service. Which is why it’s so challenging to put a price tag on our gifts, talents and services.

Take it from me, darling, you can only give from a full tank.

If overwhelm is an issue for you right now, it’s time to take a look at those energy leaks.

Let’s start with money energy.

Money is energy that yields the nourishment you need at all levels to keep giving, to keep doing your transformative work, to keep sharing.

If you’re a conscious entrepreneur with a generous heart, chances are you’ve felt the pang of sharing your gifts for little (or no) remuneration.

Do you hesitate when it comes to pricing services or products?

Here’s what I mean —in a mini-drama:

Potential Client: So, how much do you charge for your Transformative Yoga Therapy Sessions / Intuitive Coaching / Art + Meditation private classes?

You (Talented, visionary, soulful ‘preneur): Well, usually I charge um, well, $50 (*voice gets low and muffled*), but for you, I can do the first session free and a 20% discount off future sessions if, well, if you know, if you can’t afford it (*that last part is stammered out with a fair bit of hesitation*).

ACK! You and I both know what happens next. Either the client books (and you feel resentful) or the client doesn’t book (because why should they? There was no value in it).

Putting a price tag on your gifts bring up fear, money issues, limiting beliefs around your own worth and the ever-present scarcity issues. Potential clients can feel that …and nothing sends a potential client running for the hills faster than your money issues.

Are you clear on the leveraged income streams in your business?

The Pareto Principle tells us that 20% of efforts yield in 80% of results. 20% of clients result in 80% of income. Are you allocating enough time to the important things in your business or are you spending time on the urgent? Identifying (then doing!) the 20% actions that result in even more income and expansion in your business is a solid strategy for success.

If you’re drowning under a list of urgent To-Do’s and watching days (and dollars) pass you by, then take a gander at the list below.

It doesn’t have to be that way.

Let’s heal those money wounds and close up the energy leaks in your business post-haste.

I can’t tell you how many times incredibly talented women (my clients) have apologetically quoted their rates to me only to go into shock when I (almost immediately) tell them to double those rates. The reason clients earn more immediately after working with me —even if it’s only a free session —is because we begin by balancing the energy (and money is a form of energy).

Here are my top tips for healing your money wounds and stepping into abundance as a healer or helper. These are the exact steps I teach my private, VIP clients, and the precise “formula” all successful entrepreneurs apply.

1 :: Set a rate that reflects a living wage and allows you to remain in financial ease.

Nothing harms our industry (healers, coaches, yogis, transformative teachers) more than too-low rates for one-on-one services. If you think you have to charge less in order to make more, you DON’T. In fact, placing a too-low price tag on our gifts in the interest of “being competitive” often undermines the importance of our work in the eyes of our potential clients. Lastly, each time you undercut your industry by charging too little, you contribute to the epidemic of other healers, coaches and yogis who can’t make a living doing their transformative work.

Be reasonable and rational when setting rates. Consider yourself with a full practice or client docket :: how many can you reasonably see in a week? How much do you need to earn in a week? Align the numbers for a good starting point. Need support with this one? Head over here and we’ll hash it out together.

Remaining in financial ease is my term for the amount of money you need to earn to support the lifestyle you desire, while saving, investing, and tithing. What lifestyle you desire and how much you’d like to save is up to you but many experts suggest at least 20%. Again, investing is entirely up to you as well: remember to consider retirement. Tithing is a personal spiritual practice that has made a tremendous difference in my life (see #6).

2 :: Offer a limited number of complementary sessions.

If you are establishing yourself as a Leader and expert in your field, you need to spend some time getting to know WHO your dream client actually is.

If you are already established, you want to spend time connecting with your community so you continue to create valuable resources and services they need and want.

Hop on the phone a few times a week for complementary introductory sessions and promotional sessions. If you’re trying to discern WHAT your dream client really needs or wants, then 20-minute free sessions or promotional sessions (with feedback requested as a condition) allows you to discover the ways you can meet their needs.

Call it a tithe, an offering, or an experiment: free sessions have their place. Do put a cap on it and remember to track your time for this service. Decide how many you will do, when you will do them, what you will call them and how people will get them. Want to see how I run my own freebie sessions? Head over here.

Here are some valuable free resources for managing your complementary sessions with ease.

Schedule Once —you choose your time, client books with an easy to use click-to-schedule option. Sends you an alert to approve the session and issues you each confirmation and reminder emails. Integrates with Google and iCal and Android. Free + Paid version.

Calendly —has all the same features as Schedule Once but better free version. You can have multiple session types and lengths. Also: the branding is gorgeous!


3 :: Decide on your growth metrics and definition of financial “success.”

Do you want to double your income annually? Do you want to make a million by 40? Do you want to see a 20% return on your investments of time and energy?

Seriously. Sit with your personal metrics of success it for a bit then come up with hard data. Numbers, percentages, metrics.  Be equal parts practical and magical with this process. Use your intuition and spreadsheets.

Then: Name it to claim it.

Once you have hard data work backwards from those numbers with reasonable efforts on your part.


Goal: Double Net income next year

Needs: Steady growth for the next 12 months (at a 10%+ increase in profits)

Action you will take: Offer a higher-value program to double Net income

How to do that: Ask your 20% what they need! Create a higher value program that fits their needs. Offer community building to grow your audience for the new offer. Launch the high value program. Fill it. Boom —income doubled.

Want some support on that? That’s what I do…and I’m here.

4 :: Commit to taking the daily actions necessary to heal your money wounds.

Do you have a scarcity mentality around money? 

Does another person’s success (or wealth) trigger sadness or jealousy?

Do you think you have to choose your spiritual practice or wealth?

Do you avoid money and money-related tasks? Are you avoiding facing your fears or limiting beliefs about money?

Do you spend time on tasks you could outsource just to pinch pennies?

Do your sessions frequently go over time?

Do your clients pay you promptly or are you chasing down your money?

Are you spending time working on the weekends just to “catch up”?

Do you want someone else to take care of “the money” stuff so you can only focus on service / creating  / sharing your gifts?

Are you waiting around for all that money you fervently manifested to show up in your bank account?

Ok, it’s time to get personal with the energy leaks in your business. If you answered yes to more than 1 of the questions above, it’s time to heal those money wounds. 

Look at the questions you answered “yes” to: what are the themes? Time? Money? Worthiness?

Keep digging for the deeper reason behind the behavior. Only then can you find the root of the issue and begin to heal the wound from the source. You may need to adjust your relationship to time first. Once you begin to value your time, you see the costs and gains associated with overwhelm, with DIYing, and with poor boundaries. Stay committed to doing the 20% tasks that will leverage your business success during the first part of your week. Remain attentive to the time-sucking tasks in your business. Avoid time wasters during your most productive hours.

Then, adjust your relationship to money. Money is merely an indication that your purpose, your mindset, your intentions and your work / career / business are in alignment. If your business isn’t on the abundance upswing, it’s time for a change. That may mean doing things outside of your comfort zone like blogging every week, posting in Facebook groups, reaching out to past clients directly, or delivering a live workshop / class to promote your one-on-one services.

If you’ve reached a plateau (run out of time or other resources), you may need to get experimental and add income diversification to your business. If you’re in the service industry, you can begin selling products. If you’re already selling products, you may want to sell leveraged services. Check out the other examples below.

Example: sharing products that support the work you do, joining an affiliate program, shifting into group programs, adding virtual products or programs

Ah, worthiness. If you’ve reached the core of the energy leaks in your business and find it’s related to your own self-concept, fears, or feelings of worthiness, join the club. You are in good company —generations of successful women entrepreneurs struggled with the same issues. Call it your birthright (and your gift to future generations) to face those fears, to own your worth and to heal those wounds.

Making the commitment is how you begin to heal the energy leaks in your business and shift the money energy back into alignment.

5 :: Face your fears

Do you have a host of fears around money?

Do you fear power —and the power money provides?

Do you fear failure or risk-tasking?

Does balancing your checkbook give you anxiety?

Do you dread bill-paying time?

Do you worry about never having enough?

Do you avoid money To’Do’s (money management, investment, income planning) because you don’t want to be seen as a “money-motivated” person?

Do you have a fear of success —or of the person you would be if you were wealthy / successful / well-known?


Then tackle those fears and limiting beliefs one by one. If you fear power (or the person you would turn into if you were powerful) write a code of ethics for your future powerful self. If you avoid bills and the monthly tracking of your spending, use a budgeting tool to keep you happy and on track all month. If you fear being seen as “money-motivated” and that’s keeping you from planning, managing or investing your money, get a coach to support you in working through those self-sabotaging behaviors.

Some of these fears and fear-based actions were picked up from your formative years. Until you face those fears and challenge the beliefs, they’ll continue to haunt you (and sabotage your business success).


6 :: Give Back

As a recovering Southern Baptist, I learned at an early age that tithing is what one does. 10% right off the top, given back to God. I watched my parents faithfully tithe 10% even when we had very little. I remember being worried about how we were going to buy groceries and wondering why God needed our money. (Especially since Heaven’s gates were made of pearl and the streets were paved in gold. But I digress.)

I also remember envelopes of cash in our mailbox just when we needed it most.

I didn’t tithe for a long time because I moved away from a religious community at 15. Instead of tithing to a religious organization, I now practice the dana of generosity and give 10% of my income back to my community. I prefer to give to people in my immediate community rather than organizations —and I give to those who need nourishment and to those who’ve nourished me spiritually. I would never tell you what to do with your money, but I’ll share my personal belief: abundance is already our birthright. When we practice generosity, we recognize this universal principle of abundance. Money is merely one aspect of the abundance we already embody. Tithing is a practice of recognizing that abundance and giving it back in a way that honors your own spiritual practice.


Did I miss anything? Share your best energy-balancing tips in the comments below!







Show-Your-Colors-Brave-Blogging-Makeness-Badge-300x300 This post is part of the Brave Blogging project, hosted by the delightful folks over at Makeness Media. Read more brave blogs by searching #braveblogging on all social channels.

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Kick the Productivity Addiction to Prevent Burnout

Productivity has its place in the world and certainly comes in handy on the entrepreneurial journey. But in a culture as obsessed with check-offables and massive To-Do lists, productivity is becoming (dare I say) an addiction.

Letting go of the habit of overachieving is (still) my biggest personal and professional challenge. For many years, I wore the cloak of my industrious super power like a mantel of personal protection. Instead of questioning the need to keep going, to work harder, to be the best, I kept going, I worked harder, I pushed myself to be the best. I never stopped long enough to question for whom I was producing, or why I was achieving, or what happened after I achieved it. I became my own worst enemy —and my own nightmarish boss. I have pushed myself to exhaustion, overwhelm and physical breakdown more than once. Chronic conditions — health issues that have plagued me from childhood —crop up when I push past my energy limits. The body always knows when to say no.

Can you relate?

Recovering from burnout is one thing —preventing burnout is another story entirely.

I believe life gives us the lessons we need to learn in order to grow. To prevent burnout, I needed to learn the lesson of efficiency and ease: and to learn that lesson, I had to let go of my productivity addiction.

I had the opportunity to let go of my obsession to productivity when I recently lost a principal member of my team. I took a hard look at the responsibilities now resting squarely in my lap (again). After a year of delegating, streamlining and strategizing in my business(es), I felt like I was back to square one. In reality, the situation wasn’t nearly that dramatic. I was able to outsource some tasks and fit others into my weekly schedule with ease. I did have to revisit my annual intentions, now absent a significant support source.

Two significant revelations came during this process, however: first, many of the things I’d been doing (or outsourcing) no longer served my business but I was sticking with them out of my own un-investigated expectations of “good business.” Next, I was holding on to a belief that my productivity defined my worth.

I re-evaluated my responsibilities then I let some things go (my desire to be part of the conversation on every social platform), pared back on others (newsletter mailings are now less frequent) and streamlined others (chunked writing tasks into one day and changed blog schedule).

Quitting the productivity addiction looked a lot like pausing to retire or revision certain elements of my business in service to continued growth.

So far, so good. The growth process unfolds over time and you may have noticed some of those internal shifts over the last couple months. You will continue to observe blossoming as the transformation unfolds, but it’s my hope that you’ll still be around for the Big Reveal.

In the meantime and as always, I’m committed to elevating, empowering, educating women in bringing more creative flourishing into business and life. Beginning with these powerful questions for times of transition of your own: whether you’re quitting the productivity addiction, recovering from burnout or tackling overwhelm through strategic focus.

Answer these for more alignment and ease in business and in life:

:: Is your business reflecting your soul’s work?

My soul’s work is to use my life as a light for others: bringing order and harmony into daily living, seeing the magical in the mundane, and empowering other women to find that for themselves. Everything that didn’t fit that vision in my own business got sliced.

What is your unique work in the world? Once you find that, everything that can go, does go. If you’re still working another job, or building your business on the side, remain hyper-focused on the actions to truly leverage your success. No chasing butterflies 🙂

:: What do you want your soul’s work to represent in the world?

I wanted more richness, radiance and truth, more depth and meaning, more insight and inspiration.

Do you want to leave a legacy? Do you want your work to represent something larger than you? Your work is meaningful —and the world needs it! Identify the shifts —internal and external—that need to accompany growth and long-term expansion. Maybe you need to strengthen your focus in service to long-term success. Perhaps you need an outside eye on your business (and big business vision) and some insight on next steps. Be honest about your needs and find the support necessary to catapult you to the next level.

:: What do you want less of (in life and business)?

This list should come easily!  

:: What do you want more of (in life and business)?

No censoring. Name it to claim it.

:: What are you afraid of?

Write them all down. Every fear. Worst-case scenario bonanza.

:: What are you really afraid of?

This is the root reason behind the above fear(s). Dig deep.

:: What elements of business (or life) need to shift for you to do more of your soul’s work?

Here’s when the magical meets the practical. Be realistic and radiant.

Sometimes, you need to change how you are approaching an aspect of your business: social media, for example. Social media represented a huge challenge for me because it felt misaligned with my yoga ethics; however, when I emphasized a sacred approach to social media emphasizing connection, empowerment and education, I was able to take my marketing (and my business growth) to the next level. Also: engaging on social media became easier and more enjoyable. Sweet bonus!

Want more alignment and ease in your own business? It’d be an honor to support you in finding your path to prosperity. Book a complimentary session here.

Discover your Path to Prosperity















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Standing Out In a Noisy World


We live in a busy world. A world with a chronic case of distraction-itis.

It’s harder than ever before to get people’s attention in this busy world. Multi-tasking (really, task switching) is the new norm. Scrolling through the newsfeed in the checkout line. Answering emails while waiting in the car line. It’s no longer enough to do one thing. The necessary conclusion to this culturally acceptable practice is that it’s no longer enough to just “be present.”

In case you think I’m here to finger wag, let me assure you, I’m just as guilty as the next person.

As a yogini and yoga-minded business owner, the state of this chronic distraction means two things: job security (kidding…sort of) and the visceral understanding that how we spend our attention matters.

In the age of the constant connection it behooves us to remember this simple truth: attention is our greatest gift.

I’m all for leveraging the power of technology for the sake of a better world. (Now where did I put my digital meditation timer?) The interconnection we experience on a daily basis is a beautiful part of living in the 21st century. Our collective digital network is filled with possibility: connecting with old acquaintances, participating in faraway family members’ lives, developing new friends through social media, staying inspired by people we admire.

But sustained attention is the price we’ve paid for possibility.

True connection is the price we’ve paid for 24/7 availability.

As a business owner, I understand the necessity of incessant connection. If you’re reading this, you likely also have a purpose-fueled business and probably receive weekly updates from me landing in your email inbox (if not, subscribe below —I promise to guard your attention like the precious gift it is). Chances are, you also see my Facebook posts, Instagram posts, and Twitter updates.

Which brings us to the second simple truth of the age of constant connection: the world is noisy.

If you want to get in front of the right people —the people you are meant to serve, the tribe you are meant to lead —you have to show up in the noisy world.

I’ve never been a fan of noise. I’ll take silence over nearly everything else. (back to my meditation cave I go) But I also believe that I have gifts to share and that your gifts matter. My purpose is empowering you to stand in the power of your purpose. That’s why I support conscious (creative) women entrpreneurs in mastering the practical (and magical) business, marketing and self-care supports necessary to build a more sustainable business.

Developing a more sustainable business requires figuring out how to stand out in this very noisy world.

How do we do that in a highly distracted and distractible world? By making it easy for our perfect-fit clients to recognize that we are the perfect-for-them provider. In a noisy world, that means being diamond-clear on your mission and developing must-have free samples of your work —because people are busy and distracted, remember?

Whether you’re creating custom jewelry, offering herbal healing or teaching private yoga classes, there is a tribe of perfect-fit clients waiting for you. But you have to sweeten the pot a little because 1) attention is a precious gift and 2) the world is noisy. Once you are diamond-clear on your mission, adding free samples of your work to potential clients lessens the “expense” of spending their attention on you (or your website).

These “free samples” of your work can take any shape that resonates with how you like to work: video trainings, audio teachings / podcasts, worksheets, challenges, blog tours, and more. The best part? These free samples allow you to stand out in a very noisy crowd and they provide an opportunity for you to nurture your potential clients before you ever connect!

And that? That’s how you stand out in a noisy world.

Want more practical support on creating awesome free samples* that your community will love? Join the Conscious Entrepreneurs kula —we talk authentic marketing, whole health, wise wealth + balanced business all day everyday.

Kula 2

*See* you in the kula!





*A free sample is also known as an opt-in. It’s a little incentive that folks get when they join your email list…and it’s the first step in growing your community. Here’s one example.

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Grow Your Community, Grow Your Business


The New Moon is a day to reflect, re-vision and renew. I spent most of yesterday’s New Moon aligning with intentions and renewing my commitment to bringing more elegance, ease and purpose into my business —and life.

One of the great lessons of entrepreneurship is that it takes time to nurture the seeds you plant —but that doesn’t mean those seeds aren’t taking root.

It’s called growing a business for a reason. Since the business you end up with depends on the seeds you plant, it’s a good idea to begin with the right seeds. So where do you get those seeds?

You create those seeds of intention based on your business mission, your values, your sacred gifts, and your community’s needs.

The savvy business woman spends time aligning business (and life) with values, gifts, and lifestyle before planting seeds of intentions. Once you set your intentions, and nurture those seeds, you are ready to take the actions necessary for growth.





Growth is one metric of business success. We can measure business growth in terms of income, influence, clients, email subscribers, connections, social media engagement, traffic to our website / business location or office supplies (ok, maybe not that last one).
Let’s face it: many of us in the conscious creative community aren’t in business for the money. We’re in business for the meaning.

One way to measure meaning is to look at influence —how many people are you reaching and inspiring with your message?

In other words, look to your community.

If you aren’t reaching the *right* people, your business won’t grow in influence or income: which is why growing your community is essential for growing a business. Whatever business you are in, you need customers, clients, raving fans and referrals. You also need feedback —from actual, real people who a) have bought things from you or b) may someday buy something from you. Whether you’re selling intuitive readings, private yoga sessions, custom jewelry or Ayurvedic herbs, you won’t be in business for long if you don’t find the Dream Clients who want (and need) what you offer.

So how do you find these real, actual people who may someday buy something from you?

You attract them with a little practical magic.

Begin by asking these powerful questions:
1)  What are my sacred gifts and how do I like to share them in my business?

2)  What does my community (the tribe of Dream Clients I am meant to serve) need?

3) What does my community want?

4)  What problems does my community have?

5)  What are my unique solutions to those problems?

Once you answer the above, wrap everything together in a free offer* that is a gift to your community for remaining in touch with you. A free offer is a small, helpful thing / product / course / treat that you create for your community of Dream Clients. Ideally, the free offer features your sacred gifts (1), it is valuable to your community because they both need and want it (2 + 3), it proposes a unique solution to a problem they have (4 + 5).

So get busy answering the questions above and crafting your free offer. Plant those seeds, and watch your community grow!

Grow your community. Grow your influence. Grow your business.

Also: Be helpful and make folks happy.

It’s a win-win.

*Here’s my free offer: a helpful resource that can actually move you forward in your business —day or night.

Kula 2


Join the Conscious Entrepreneurs kula right here.

Hope to *see* you there!








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Align to Expand

Align to Expand

Work-life balance.

What do you feel in your body when you read those words? What is the resounding thought that echoes through your mind? For many people, the idea of work-life balance is something that is nearly impossible to achieve. Foreign. A mythical fairy tale, even.

Since the Like a Yogi series, I’ve been obsessed with the idea of work-life balance and I have asked myself a lot of questions about it. Is there such a thing? What does it look like? How can it be achieved (if at all)?

Nigel Marsh’s TED Talk on the subject provides a poignant look at this very question —with a provocative answer (spoiler alert: the small things matter).

Work and life are constantly shifting so perhaps the better discussion is less about balance and more about alignment.

:: Alignment keeps the wheels spinning smoothly.

:: Alignment refines our transitions.

In yoga, before we transition, expand or deepen, we first align. Whether it’s a step to the front of the mat, deepening a posture or taking a vinyasa, alignment allows us to find the inner support necessary for more stability & ease.

Inner and outer alignment are how we move through the world with authenticity, openness & grace on the mat and in our life.

Alignment in business comes when we harmonize our deeper purpose and the effective use of our sacred gifts.

Just as in a physical posture, alignment is a powerful when present.

We feel the absence of alignment even more strongly. Misalignment throws everything off, as we’ve all experienced in a yoga posture or a life situation.

Sometimes you get to a point in your life (or your business) and know deep in your bones that it’s time for a new direction. Trouble is, the course isn’t clear and you’re feeling unstable.

In mindfulness trainings and retreats, I teach that it’s here we rely on our deep wisdom. Intuition is a muscle we strengthen when we are aligned and strengthening the muscle of intuition and integrating embodied wisdom is our birthright.

We all have access to a deep well of wisdom when we choose to listen.

The easiest access point to this wisdom that I’ve found is the body. Physical shapes, and simple movement, encourage a deep awareness of the intricacy of the physical form and it’s many layers. Learning how to use physical postures, embodied practices and mindfulness techniques allows us to discern truths in the small whispers.

In yogic philosophy, the physical form is only one layer of our multivalent existence. These layers are called koshas and are likened to Russian nesting dolls, encasing one another and together forming the sheath of the soul. From the inner to the outer, we have the Bliss Body, Wisdom Body, Mental Body, Energy Body, and Physical Body.

The health of one layer affects the health of all the layers.

Now, back to the Like A Yogi series. If you caught the series, remember Elsie Escobar’s insight on the digital world as another kosha (another layer)?

That’s the idea that I can’t shake.

Your Business is a kosha. Your Home Life is a kosha. Your Relationships are a kosha. Your Community is a kosha.

Everything ripples out (and in) from these juxtaposed layers and through the process of restoring harmony these layers, we bring everything into balance.

Body. Business. Mind. Life. Aligned.

I’ve been working through my own embodied insights over the last few months and many of these realizations were processed over endless cups of tea, deep conversations, tarot spreads and insight journaling.

Finally, when I came out of the proverbial cave, I heard a familiar whisper:

Offer up…

I closed my wellness coaching practice well over 2 years ago and with it, my one-off coaching sessions focused on wellness, mindfulness and lifestyle supports. I actually grieved for those sessions because I love working with women on the “messy bits” of life —self-care, behavior change, transitions and shadow work are my specialty. I still do this work, but I keep it behind the curtain over at TheWisdomMethod.com (in trainings and lifestyle retreats).

It’s time to share.

I’m committed to integrating wellness, yoga, business, lifestyle —because at the core, it’s all your life. Your one, precious, wild life. And alignment is divine.

:: Transformation is messy.
:: Alignment is divine.

Embodied business, lifestyle design, and 100% integrative soulwork: that’s where we begin. Unapologetically integrative, working with me blurs the lines between integrative wellness, life coaching and business coaching. Because, really, there are no lines. Only you —whole, balanced, divine and free.

Align to expand.




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Powerful Questions to Get to the Heart of Your Work


Discovering the heart of our work as yoga teachers, healers and coaches is the key to attracting perfect-for-us clients. Uncovering the essence behind what we share isn’t an easy process, but it is worth it.

Once we narrow down our message creating products, services and promotions that attract the best-fit clients becomes effortless.

We no longer have to labor over the “right” way to talk about what we do. We easily identify who we are meant to serve and how we best serve them.

The process begins with a little reflection: first, let’s create the space for intuition to be our guide.

Grab your favorite journal and be prepared to tune in.

Now ask yourself these questions:

  • Why did you get into your field (teaching yoga, sharing wellness, inspiring change)?
  • What inspires you to keep showing up / to keep teaching, day after day?
  • What is the deeper motivation behind sharing your passion in this way?
  • If you had 5 minutes of fame to reach the ENTIRE PLANET, what message would you share?
  • What question defines your life?
  • What legacy do you want to leave?
  • Why is this your work?
  • What about your past and the ups and downs of your story that calls you to do this work?

Once you can shut out the inner and outer influences impinging on your intuition, you will be one step closer to tuning in to the next direction.

The truth is, no one can tell you what to do with your one wild and precious life.

Only you know the way.

Others can support you in the practical steps toward creating that life, but only you know the truth of your inner direction. Laying out a plan to get there is the *sorta* easy part —and that’s exactly what I do! Let’s discover your path to prosperity together.

Discover your Path to Prosperity


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The M Word | Make Money in Your Mindful Business


Last week in the Finding Flow Challenge, I went there. I talked about the M word.


I admit that in the past, I was put off by certain business coaches because their brands were way more money-focused than heart-centered. If you’re feeling that way because I brought up the M word, I invite you to take a deep breath and recognize this simple truth: if your business isn’t making money, your work is not reaching the right people.

You didn’t set out to inspire at your expense, did you you?

Let’s face it: our business needs to earn money. If our business is not earning enough, it becomes a costly, time-intensive hobby.

In other words, a serious energy drain.

If you’re joining us from the Finding Flow challenge, we recently talked about how to keep the money energy flowing—the right way—in our business.

Hint: it all starts with energy management.

Part of managing our energy is being able to rest easy knowing that we are being appropriately compensated for all of the time and energy we are expending. But it’s more common than not in the purpose-fueled business world to overwork and under-earn.

We have to take care of ourselves—especially if our work in the world is to give to others.

The most straight forward way of figuring out just how much we need to be making in order to merit this kind of energy investment is the financial ease formula.

Oh yes, the Financial Ease Formula

Financial Ease = the dollar amount you / your business need to earn in order to spend appropriately, get out of debt, save at least 10% or more annually and live your Ideal Life

Here’s what it looks like…

*Financial Ease = the dollar amount you / your business need to earn in order to spend appropriately, get out of debt, save / invest / donate enough annually and live your Ideal Life

  • What are your estimated monthly business expenses?  ->> find that and multiply by 12
  • How much would you like to pay yourself / earn in salary each month? ->> discover that and multiply by 12
  • How much would you like to save / invest / donate each month? ->> discover that amount and multiply by 12
  • What profit margin would you like to see each year? ->> if you don’t know, choose a healthy percentage 🙂
  • How much do you want to set aside for vacation, time off or other large expenditures (including getting out of debt)? ->> decide on that then add it to the above figures

So, now what?

These are the actions that I assigned to the Finding Flow group last week:

  1. Define your financial ease amount.
  2. Take a look at your business financials, including profit and loss (income and expenses).

But I’ve got an extra action item for you—a little gift for tuning into the blog and investing in your business development.

On Tuesday, February 3, I’ll be sharing a digital workshop on how to bring more money – and more meaning – into your business. Register for the Purposeful Profit Webinar and you’ll learn the secret every successful business owner knows.

More money and more meaning in your purpose-driven work? Sweet!

Leave your details in the form below to register – I’ll *see* you on February 3!

Purposeful Profit


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