We live in a busy world. A world with a chronic case of distraction-itis.
It’s harder than ever before to get people’s attention in this busy world. Multi-tasking (really, task switching) is the new norm. Scrolling through the newsfeed in the checkout line. Answering emails while waiting in the car line. It’s no longer enough to do one thing. The necessary conclusion to this culturally acceptable practice is that it’s no longer enough to just “be present.”
In case you think I’m here to finger wag, let me assure you, I’m just as guilty as the next person.
As a yogini and yoga-minded business owner, the state of this chronic distraction means two things: job security (kidding…sort of) and the visceral understanding that how we spend our attention matters.
In the age of the constant connection it behooves us to remember this simple truth: attention is our greatest gift.
I’m all for leveraging the power of technology for the sake of a better world. (Now where did I put my digital meditation timer?) The interconnection we experience on a daily basis is a beautiful part of living in the 21st century. Our collective digital network is filled with possibility: connecting with old acquaintances, participating in faraway family members’ lives, developing new friends through social media, staying inspired by people we admire.
But sustained attention is the price we’ve paid for possibility.
True connection is the price we’ve paid for 24/7 availability.
As a business owner, I understand the necessity of incessant connection. If you’re reading this, you likely also have a purpose-fueled business and probably receive weekly updates from me landing in your email inbox (if not, subscribe below —I promise to guard your attention like the precious gift it is). Chances are, you also see my Facebook posts, Instagram posts, and Twitter updates.
Which brings us to the second simple truth of the age of constant connection: the world is noisy.
If you want to get in front of the right people —the people you are meant to serve, the tribe you are meant to lead —you have to show up in the noisy world.
I’ve never been a fan of noise. I’ll take silence over nearly everything else. (back to my meditation cave I go) But I also believe that I have gifts to share and that your gifts matter. My purpose is empowering you to stand in the power of your purpose. That’s why I support conscious (creative) women entrpreneurs in mastering the practical (and magical) business, marketing and self-care supports necessary to build a more sustainable business.
Developing a more sustainable business requires figuring out how to stand out in this very noisy world.
How do we do that in a highly distracted and distractible world? By making it easy for our perfect-fit clients to recognize that we are the perfect-for-them provider. In a noisy world, that means being diamond-clear on your mission and developing must-have free samples of your work —because people are busy and distracted, remember?
Whether you’re creating custom jewelry, offering herbal healing or teaching private yoga classes, there is a tribe of perfect-fit clients waiting for you. But you have to sweeten the pot a little because 1) attention is a precious gift and 2) the world is noisy. Once you are diamond-clear on your mission, adding free samples of your work to potential clients lessens the “expense” of spending their attention on you (or your website).
These “free samples” of your work can take any shape that resonates with how you like to work: video trainings, audio teachings / podcasts, worksheets, challenges, blog tours, and more. The best part? These free samples allow you to stand out in a very noisy crowd and they provide an opportunity for you to nurture your potential clients before you ever connect!
And that? That’s how you stand out in a noisy world.
Want more practical support on creating awesome free samples* that your community will love? Join the Conscious Entrepreneurs kula —we talk authentic marketing, whole health, wise wealth + balanced business all day everyday.
*See* you in the kula!
*A free sample is also known as an opt-in. It’s a little incentive that folks get when they join your email list…and it’s the first step in growing your community. Here’s one example.