Today’s blog post is by yogini & brand strategist Laura Dos Santos of She Oms. I’ve worked with Laura and her team for the last year on branding, website design and program launches and I’m so pleased to have her here blogging about her favorite area of expertise—Instagram!
With as familiar as I am with Kellie’s website and her tribe, I feel like I’ve made it big now that I’m here sharing my love of Insta-Fame and my support for Celebri-Yogis today!
Before you click away at the thought of Instagram + Celebri-Yogis, hold that mouse still for a hot minute, my friend.
We’ve come to associate celebri-yogis with fancy—and potentially dangerous–asana and not a whole lot of actual yoga. But it doesn’t have to be that way.
Today, I invite you drop your preconceived notions of what being Insta-Famous is and really dig a little deeper into what you want for yourself and the types of people you are going to serve when you step into that role.
You need to step into the role of Celebri-Yogi If…
- You want to develop signature workshops that you’ll teach across the country—or maybe even around the world.
- You want to teach at large festivals and conferences.
- You want a huge community that’s interested in your every day life just as much as they are interested in what you’re teaching.
Even if you’re not ready take the plunge just yet, if you ultimately want to see the world and share yoga with a whole lot of people, you better start building a brand right now.
Don’t run away!
(Sheesh, I sure am having to work hard to keep you around these parts today.)
Even if you are super extroverted and thrilled by the idea of yoga fame, the work that it takes to actually get there can be a little overwhelming. But I happen to know that you can handle it, because whether you realize it or not, your network is full of people who are highly qualified to teach you how to lay the foundation for your celebri-yogi career.
If you want yoga fame, you’re going to need clarity, organization and marketing.
Kellie has been instrumental in helping so many yoga educators and helping & healing professionals (myself included!) find clarity, get organized and start marketing. So I was so honored when she invited me here to talk about marketing.
You can be colorless-diamond-clear and you can be organized, but if no one knows about it, you won’t be famous, love.
This is where the marketing comes in—getting your message into the hands, eyes and ears of the right people is essential. Marketing has this silly reputation of being manipulative and a little magical, but we are going to bust that myth right here.
While there may be a little trial and error involved, the formula is simple, you get clear, you get organized and then you find your people and share what you’re doing in a way that truly serves them.
Right now, the hottest way to find your people and share your yoga message is Instagram.
Whether you love it or hate it, the fact remains that the yoga community on Instagram is HUGE and it’s growing every day. Yes, it’s asana focused. Yes, some of it is hardly yoga at all. Yes, there is room for improvement.
You can sit here and pass all kinds of judgment on how ridiculous the Insta-Yogis are.
But it’s not going to serve you.
What will serve you is embracing the fact that yogis are easily found on Instagram through hashtag search. In a couple of taps, you can be connected to MILLIONS of people who want to hear your message. You can build relationships with people all over the globe.
You can create a name for yourself— and share your message—without a lot of money.
But you’re already on Facebook…what’s the difference?
Facebook is a dying platform. It’s pay to play— no one is seeing what you post unless you are paying for advertising or moderating a group. Not to mention (or, I guess I am mentioning it) it’s much harder to actually find your yogis, because people just aren’t posting nearly as much about yoga on this platform–the community just hasn’t thrived there.
Instagram is where the yoga party is.
And that party is more than just a popularity contest. It’s a celebration of community.
So now that I’ve convinced you that Instagram is the path to the Celebri-Yogi life, what are you going to do?
(1) Get clear
(2) Get Organized
(3) Get on Instagram and start building your community
Ok, let’s be serious.
This is the simplified version of the path to Insta-Fame. My teaching style is to give you a little bit at a time so that you can digest it before moving onto the next big biz lesson.
Speaking of my teaching style, part of the reason Kellie asked me to take the reins on her blog here today is to let you know that I am launching a digital course this week on using Instagram for Mindful Marketing. Whether you’re planning on being a Celebri-Yogi or you just want to grow your local following, this course is your jumping off point AND I’m opening it a day early—JUST for Kellie and a few other yoga biz BFFs.
Love & Light,