Self Care is a Business Strategy


Self care is one of the topics I’m most passionate about. And this time of year with all of the holiday madness, self-care is more important than ever!

As healers, helpers and mission-driven creatives, we hold the space for healing and transformation on a daily basis.

As if providing the space for our healing work were not enough, we also have the business-side of things to manage.

It’s a heavy energetic load…especially if you are high on the sensitivity scale.

So what’s a conscious creative ‘preneur to do?

Practice sacred energy management.

Sacred energy management is brahmacharya for you and for your business. It is learning to manage our energy at all levels, including the energy of our business.

Sounds simple enough, until you start to seek that balance.

Balancing our time, business activity and finances is a juggling act, especially when paired with our actual creative, healing work. But there are a few simple remembrances that can help to keep us in the flow.

First: Remember that YOU are the heart of your business.

This means time for precious self-care is non-negotiable. Committing to your restorative practices shows commitment to your business success. Nourishment and rejuvenation are essential.

Go ahead, eat something nourishing, sweetie.

Or put your feet up. Take a savasana. Your business (and your ever-expanding to-do list) will be there in 10 minutes. And the more you nourish yourself, the better off your business will be.

Second: Money is energy. Accept it. Start treating it as any other energy source.

More in, less out is a positive energy balance. If you’re frustrated with your current financial situation, get out your last 3 bank and credit card statements and see where your money is actually going. Get on a budget. Eat at home more often. Skip the $5 mega-drink from the coffee shop and instead brew a cuppajoe at home. Invest in business support to up your strategy and income. Take a look around at the places money energy is “leaking out” and stop the leaks! Then decide how much money you ACTUALLY do need to remain in financial ease.

Once you know that, it’s easier to….

Third: Remember that time is the only thing you truly own.

Your time is sacred, precious and finite – use it effectively by truly staying focused on the services, offerings, tasks, hobbies and causes that light your heart fire.

Anyone who has time to bingewatch [insert your favorite series] on Netflix has time to build a sustainable business.

Don’t believe me? Ask me about Prison Break (and pregnancy) [spoiler: I’ve watched the full series four times.]

Seriously, though, get strategic about how you are using your time – in business and in life.

Could you sacrifice that weekly group yoga class that is draining your energy and use the time you save to develop a higher value service: like an online program or signature workshop series? Absolutely.

Could you give up one night of television every week to spend a couple hours working on that book?  Sure.

The thing is – we have the time. We have the time in our workday (if we are already entrepreneurs) and we have time in our “free time” to do the things that will truly leverage our business.

But when we burn through our productive hours or our busy-busy weeks without a measure of thoughtfulness, we end up frustrated, overworked, and underearning.

Building a sustainable business is a supreme act of self-care because it allows you to be mindful and attentive to where you spend your vital energy. It allows you to manage energy at all levels: subtle, financial and physical.

Ready to build a sustainable business in 2015? Head over here!

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Holiday-Proof Your Business



You COULD be working this holiday season OR you could be making art with your family…

Can you step away from your business—sit down with a cup of vegan hot cocoa— and truly enjoy your holiday?

For those of us in the healing and helping businesses, the holidays bring new challenges and experiences: special workshops, travel schedules, vacations and holiday closures.

Even our own holiday plans make this time of year a little less Zen than we’d like to admit.

And if you’re in the creative business, you’re probably rolling in orders & shipping right now. Or crossing your fingers that they’re coming soon!

Maybe you’re listening to yet another (potential) client say these three dreaded words: “After the holidays…”

Don’t let the holidays throw your beautifully crafted business into a tailspin. Nurture your business—and your own vital energy—by establishing some sweet and simple systems to holiday-proof your business and make this season much, much happier.


\\ Make it easy for people to contact you…virtually

I’m still amazed at how many service professionals (teachers, healers and yoga educators) don’t have their schedule —and an easy way to contact them—on their website and social media profiles.

Make it easy for people to get in touch with you. Not only will you engage more prospective clients, you will eliminate extra emails, weekend phone calls and potential clients texting you during the holiday festivities.

Go the extra mile with an automated email response to the contact form letting them know your upcoming schedule (including holiday closures); whether (or not) you are taking new clients; when they can expect to hear back from you; where to find a list of rates for classes / services.

Action Step: Set up a Contact form on your website

\\ Streamline your response system for new clients and prospects

Create a New Client / Prospect canned response for new clients interested in all the details on working with you: include what you do, what problem you solve, who you work with / your creative specialty, how you work with people (group, one-on-one, virtually, in person, custom pieces, design), responses to frequently asked questions, rates, schedule, and when they can expect a response from you.

Include links to paperwork they need to fill out pre-session, resources and anything else you need them to know (like when you’ll be celebrating your holidays sans email).

Action Step: Create your New Client / Prospect response letter

\\ Automate your Social Media

It is easier than you think to get a few weeks of content for your social media profiles scheduled and ready to go.

Map out the themes that go along with your upcoming programs, classes, creative/healing work, or retreats. Schedule content out for the time you will be celebrating and include appropriate hashtags, links and images for all content. You can use the “schedule” button (Available on Facebook Pages and HooteSuite, BufferApp or TweetDeck).

On Facebook, it looks like this:

Schedule Facebook Posts


Action Step: Draft your Holiday-time Social Content and schedule it (where applicable)

\\ Wrap up any loose ends

Although it isn’t a system, wrapping up little nagging tasks removes “radiant stress” during the holiday. Return those calls. Schedule that retreat. Upgrade your back-end. Wrap up your bookkeeping. Do an end of the year review of your business. Map out your post-Holiday schedule. Ensure you have small tasks buttoned up before get down to holiday good times!

Action Step: Tackle the nagging tasks in your business. You know the ones.

\\ Offer a next step

For those of you in the coaching, creative or design world, offer a “Pre-New Year” rate, sale or special offer that will encourage your Dream Clients to commit their dollars now – rather than later. It can be a specialty offer, a special payment plan, or a series of bonuses. Avoid offering extremely discounted services or products. Instead, focus on adding value to your Dream Client’s life: What do they really need? What do they want? What would delight/inspire/empower them?

If you offer a long-term or high value service, add an incentive for reserving a spot now (like a longer payment plan or a goal-supportive bonus). If you do custom or creative work, offer a small incentive for a downpayment or pre-payment.

Action Step: Develop a next step- and let your community know about it!

\\ Say Happy Holidays

Send your past and current Dream Clients a little love around this of year – and consider offering some holiday cheer to your newsletter / email list and social media fans. It doesn’t have to be fancy or expensive. A little gratitude goes a long way.


  • Guided meditation (.mp3) to everyone on your email list
  • Holiday eating guide to email list and clients
  • Movement tips to help ease physical strain from holiday travel
  • Stress Less tips for managing the holiday bonanza
  • Handmade Holidays ideas or tips to email list and clients

Action Step: Send some holiday cheer to your community

Love the idea of having a strategy to grow your business with less stress? Then you’ll LOVE this—Strategy is Sexy starts January 6th—click here to join us for four weeks of business rocket fuel.

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Failure to Plan? Not in Your Business Plan.

Business Planning 2015

The old adage goes that we don’t plan to fail, we fail to plan. And I could not agree more. For even if life and business do not go as planned—as they often don’t—she who plans for success always has a plan B or C.

If you haven’t already been gearing up for 2015—this is your gentle nudge to get going, darling.

Since I know that planning is anything but underwhelming (read: incredibly overwhelming!), we need to talk.

Years of being an entrepreneur and working with entrepreneurs, have provided me with some wisdom that I’d looooove to share.

Yes, you need a business plan. You also need to be 100% realistic about how you’re going to approach that plan.

So here is what we’re going to stop doing

\\ Underestimating what we can accomplish in a month 

A month is a long time, people! It’s enough time to safely lose 5 pounds. It’s enough time to make or break a habit. It’s enough time to make two batches of kombucha from scratch.

And it’s enough time to make a big difference in your business, if you have plan.

The majority of my clients underestimate how much they can accomplish in a month. They may drag out a product or service launch over the course of months, when they could have just as easily done it in just 4 weeks.

Why does this happen?

Because when you look at a project as a whole it seems so big and intimidating. The secret is to break it down into daily tasks. This exercise will completely change your perspective of what you can accomplish in a month.

Which leads me to my next point…

\\ Overestimating what we can accomplish in a day

Once you start to break your projects, goals and big business plans into manageable pieces, it’s easy to get carried away. Suddenly you’re so excited about all that you can accomplish in a month, that you start to cram it all into one day.

As your To Do list grows, your life starts to shrink. You’ll find yourself eating crackers over your keyboard and calling that lunch. Or you’ll be snatching quick bites between clients, never really stopping to savor your food. And it all starts to deteriorate from there—because a lack of self-care is a lack of business care. Overestimating what we can do in a day is the leading cause of burnout among conscious entrepreneurs.

Over the years I’ve heard many different approaches to managing to do lists.

  • Three To Do’s max
  • It should all fit on one square post-it note
  • Prioritize in order or urgency & importance and just keep moving the things that don’t get done over to the next day until they are actually urgent & important (this one sounds a lot like procrastination to me, but I’m just sharing what I’ve heard!)

What’s worked for me in my business is to build in time for self-care and family first. Then I know exactly how much uninterrupted time I have to focus on my business. Over the years, I’ve learned exactly how long it takes me to to complete certain projects and tasks, so I’ve gotten much better at determining exactly how much is realistic to accomplish in one day.

This is where practices like journaling can be so useful in business—or even keeping a planner where you can see what you set out to accomplish versus what you actually accomplished.

And here’s what we are going to start doing

\\ Setting clear intentions and sticking to them

One of the biggest struggles that I see with new conscious entrepreneurs is that they are filled with entrepreneurial spirit, but they lack direction. They are not clear on their purpose; they are not focused on the mark that they want to leave on the world.

Before you head into 2015, set aside some serious time to think about, journal about, dream about what truly lights you up.

// What is your work in the world?

// Where do you want to go?

// How do you love to share your gifts?

Getting clear on your work in the world allows you to remain purpose-fueled and intentional in your business actions…even when you hit the inevitable bump in the road.

\\ Setting realistic goals that align with our Big Vision …and working towards them

It’s easy to dream big and possible to achieve your big dreams by breaking them down into manageable pieces. The thing is, the little things that we need to be doing every day to reach big goals are just as easy to skip over as they are to actually do.

You make a decision on how you spend your time each day. Look at that endless to do list for the day and ask yourself, are these tasks the path to accomplishing my goals? Do these tasks align with the Big Vision of my work in the world?

If the answer is no…it’s time for some re-evaluation. It’s time for a plan!

Speaking of plans…this Thursday, December 11th at 7PM EST, I’m hosting a FREE digital workshop to plan your year.

It’s time to approach your business with some sound strategy and accountability…so sign up below, because only good can come of this!


Plan Your Year

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Change A Word, Change Your Business Strategy


I believe thoughts compel behavior. I believe we can change our thoughts.

In changing our thoughts, we can change our behavior.

Really, I believe in the power of language.

There are two words that can make or break your business.

What if.

What if I don’t make it?
What if I can’t pay my bills this month?
What if my website gets hacked?
What if I launch a program and no-one enrolls?
What if I raise my rates and no-one buys from me?
What if I spend 3 months writing a book and no-one wants to publish/buy/read it?

Instead of what if-fing yourself to death, hit the pause on this disturbing thought train and choose a more productive line of inquiry.

What then?

If I don’t make it [this time], what then?
If I can’t pay my bills this month, what then?
If my website gets hacked, what then?
If I launch a program and no-one enrolls, what then?
If I raise my rates and no-one buys from me, what then?
If I spend 3 months writing a book and no-one wants to publish/buy/read it, what then?

What then may have a similar end clause to what if. The difference is in the result.

What if leaves you grasping for straws, what then leaves you prepared to take your next steps. Building a thriving business is not the path of least resistance. In order to thrive, there are so many lessons that we need to learn.

And in changing your thought process from what if to what then, there are two very important lessons.

(1) Let Go of Fear

The unknown is innately terrifying. And what if, takes us deep into the terror—creating worst-case scenarios and forcing us to stew in that fear. But we all know that fear doesn’t serve us.

Fear holds us back from success by preventing us from even trying. Fear causes us to guard our hearts—keeping us from showing the very vulnerability that makes us human (and in turn develops trust!). Fear keeps us from making investments in our businesses and in our education—what if I don’t make my money back on this investment?

Guess what? The fear never goes away. We just get better at letting go of it and acting anyway.

(2) Always have a plan B (and maybe a C & D)

Let’s get very clear on something—letting go of fear does not mean being reckless. It does mean letting go of the negative thought patterns, beliefs and behaviors that are keeping you from deeply trusting yourself – and your mission in the world.

Stop playing the what if game with yourself, because you’re only feeding a fear-monster that doesn’t serve you. BUT don’t ignore the fact that things do not always work out as we would like.

The possibility of failure is huge—especially for new entrepreneurs who are just starting to build a following.

Prepare for any outcome by changing your language from what if, to what then.

Knowing how you are going to pick up the pieces and move forward is invaluable. It has the power to reduce anxiety and reduced anxiety will increase confidence and, in turn, increase your potential for success.

Your Dream Clients can sense your confidence or lack thereof—even if they can’t quite put their fingers on it. Amazingly enough, boosting your confidence is as simple as changing just two words. Those two words are the difference between being scared and being strategic.

Speaking of strategy…

Blog Graphic-1

If you need to be held accountable for taking ownership of your business in 2015, I’ve got just the thing. Come turn your what if’s into what then’s with me!

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Sacred Marketing Strategy


Yoga is a big industry and is growing bigger every day. Many people in the business world offer advice that isn’t suited for the yoga industry (and vice versa). I’ve learned the hard way that some things work, some things don’t, and some things just make you feel icky.

The solution? Bring a little sacred marketing strategy into your yoga business. For the foundation of sacred marketing strategy we can look to the Yoga Sutras – specifically to the yamas and niyamas. While I could get creative and apply all of the yamas and niyamas to business and marketing, today, I’m sharing just 3 yamas that form the foundation for much of your sacred marketing.

Ahimsa: nonviolence, or nonharming.

Our marketing efforts should never lead someone to purchase something that will harm them.

“But how can our marketing efforts harm someone?” You ask.

In this context, we’re looking at financial harm.

We all work very hard for the money we make—even more so as entrepreneurs. Marketing is a means of telling people why your product or service is worth them parting with their hard earned money.

If your product and service serves the people who purchase it–no harm is done. When we get our products and services in front of the RIGHT people—by being strategic with our marketing efforts—we will serve those people. Life is good. Marketing remains sacred.

However, if we cast a broad net and use our marketing efforts to be all things to all people, we will inevitably attract people who are not ready for what we are offering. They will part with their hard-earned money in exchange for something that doesn’t serve them. I would categorize that as harmful. Which leads us to the next yama…

Satya: truthfulness

It would seem to be a given that your marketing should be truthful. But this goes beyond just telling the truth about what we’re offering. It’s speaking our truth—who did we create our products and/or services for?

This is often the most challenging part of being truthful in our marketing. Our own fear of  “excluding people” by “being too specific” can lead to a lack of truth, which can lead to harm. Which is all very unyogic.

Sacred marketers are strategic. They know exactly who they are creating their products for and they sell it like a yogi by speaking the truth–even if that means weeding some people out.

Brahmacharya: moderation

This is just smart marketing. How often you’re sending marketing content should be moderated. No one trusts someone who is always trying to sell them something. In my own business, I try to practice the 80/20 rule so that my community is getting much more love & support than they are getting messages that translate to BUY BUY BUY.

Eighty percent of my content exists to elevate my community. The heart of my business (and any business) is service. I’m here to serve – and I do that by providing valuable free content that will elevate, educate and empower other consciouspreneurs. While it may be related to a program that I will eventually launch, it’s ultimately free content to help my people navigate this crazy world of conscious entrepreneurship.

The beauty of this is that if you’re following nonharming & truthfulness to strategically reach the RIGHT people, your sacred marketing messages will never come across as forceful selling or desperate pleas to purchase.

For the next few weeks on this blog, we’ll be talking sacred marketing.

How to keep it sacred. How to approach it strategically. And how to keep your wits about your through it all.

Stay tuned.


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Step up & Get Strategic (& Sexy)


Does your business have a sexy strategy that informs how you spend your time each and every day?

Dinacharya is the word for a series of small daily practices that allow for greater ease in body, mind…and business.

Drawn from Ayurveda, dinacharya is a method of framing your time in the space of a day to align individual and universal energies.

The principle of dinacharya is that small actions, taken daily, have a cumulative and exponential effect.

From a highly pragmatic view, dinacharya is the foundation of your health—and the health of your business.

Healthy daily habits invite harmony, wellbeing, and longevity. While dinacharya for our physical health includes practices like movement, mindset, connection, spiritual practices and communication, a business dinacharya includes customer service, client work, group classes, checking email, social media, and financial elements, it need also include preventive, supportive and goal-directed measures to ensure you are staying on course with your business vision.

You DO have a business vision, right?

Our daily habits matter. A wise person once said “every day counts in business.”

What we do with our most productive hours within the day may make the difference between building a profitable business or burning out. What we do today may affect whether our business has working capitol in six months (or not).

What we do this year will affect where our business will be in 3 years.

But which actions DO we take? What exactly IS the next best step? When is enough, enough? And when do we keep going?

Most importantly, how do we keep taking baby steps forward on a Big Vision plan when our motivation flags? Or when life gets crazy? Or when the little one comes down with a fever?

How do we keep going when we just endured a life-shifting revelation?

For passionate, purpose-driven entrepreneurs, business is a calling. We are here to make a difference, to share our gifts, to change lives and to help heal hearts.

As consciouspreneurs, we also crave a certain lifestyle – space to expand, creative rest, time for our practices, the opportunity for heart-opening experiences. There’s only one way to make this happen.

We have to get strategic about our time.

We need to lovingly craft the day-to-day shuffle that carries weeks into months. We need to the celebrate the seasons of the year and anticipate how they effect our business health.

We need to get serious about finding financial ease so we can continue to share our creative, healing gifts with the world. We need to develop strategies that allow us to nourish our own energy and to deepen our own connections

Freedom. Spacious Expansion. Ease. Connection.

These are the core desired feelings of my business. These feelings shape Big Vision and that vision shapes the frame of time. What, when, where and how are details that influence my business dinacharya.

In business and in life – from the macro to the micro – each day, each week, each year: I want more freedom, more space for expansion, more ease, and connection.

What about you?

  • What do you want?
  • What do you yearn to create?
  • What lights your heart fire?

This November, I’m inviting you to answer these questions & start thinking like a leader.

Setting intentions that inform your dinacharya is only the first part.

Let’s get mindful and strategic.

Strategize. Vision. Purge. Let go of what isn’t working. Celebrate. Add more of what IS working.

  • What do you need to do – every day? every week? – to see traction in your business?
  • What can you systematize / outsource / jettison / simplify?
  • What can you leverage / streamline / upgrade?

It’s time to step up and steer your ship.

Wait! Don’t get overwhelmed.

Strategy is Sexy is the opposite of overwhelm. You’ll be challenged to stick to your plan, and encouraged to pare back (or refine).

Together, we’ll find the elegant solution to more “THIS,” less “THAT.”

The best part of this process is it’s micro-focused. One drishti – every week – towards a more sustainable and strategic business.

  • Want more time with the family or more freedom to travel?
  • Want to finally get your course / workshops set up?
  • Aching to bring your life skills to the coaching world?
  • Need to streamline your customer service and admin?
  • Need to wrap up the end of the year business To’Do’s?

We’re going to answer these questions and create your business dinacharya together.

If you’re ready to use your big vision to create a strategic action plan AND you want to be held accountable for that action plan…

Click here

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Accountability sells.


The power of accountability is undeniable.  Psychologists use it. Universities use it. Large organizations use it.

So now the real question is, are you using accountability to grow your business?

As far as I see it, there are two types of accountability—personal accountability and peer accountability. When you’re a consciousprenurial spirit like yourself, you need both.

Personality accountability is your own sense of responsibility.

Successful entrepreneurs don’t just own a business, they actually Own It. The success of your business doesn’t depend on the wholesale supplier, the summertime slump or the new-years-resolution crowd.

The success of your business depends on your strategy and your actions.

If you truly believe this deep down in your core, you already have a strong foundation for your business success.

But don’t get too excited, there’s more.

Peer accountability is where things get challenging. As entrepreneurs, we are so guilty of creating this little bubble for ourselves. I myself am guilty of not seeing daylight for days on end. Projects, launches, client calls…who has time for a community?

Truth is, your business can’t succeed without community.

Community promotes growth by holding you accountable. If you’ve read a single book or article on goal setting, you’ve read about the power of writing things down. There are entire books dedicated to preaching the gospel of putting your goals in ink as a path to achieving them.

But a list of goals in your diary pales in comparison to telling your kula that you’re going to launch your next program by January 20th, 2015.

I am all for stress reduction in life–I am, after all, a yoga therapist. But, we get by with a little pressure from our friends. (That is how that one goes, right?)

I’ve been an entrepreneur for over a decade. I have read every goal-setting book out there. I have prayed and meditated on business success.

I’ve written more Dear Diary letters about my business dreams than I care to admit. But nothing is as powerful as telling a group of like-minded people what you want to accomplish.

Well, that may not be entirely true.

The only thing more powerful than telling them, is them being there to support you, share their knowledge and check in with you regularly.

But it’s not easy to find these people.

It’s challenging enough to make regular friends once you graduate from college. (Why do you think I went back to college? Ok, that’s maybe only  part of the reason.) But finding friends who have chosen the uncharted path of consciouspreneurship? It can feel impossible.

It’s taken me most of my career to create a network of women who are determined to be wildly successful at doing amazing work in the world.

But I found them.

And now I’m inviting you all together so that we can hold each other accountable. But I couldn’t stop there. (I mean, have you ever known me to be the type to invite you over just for appetizers? I think not!)

I want to support all of you— I want to give you all of the resources that I’ve spent time creating over the last several years. And I want to give you information on the topics that are of most importance to you—the topics that are going to help you get shit done.

So what exactly am I calling this secret accountability society of like-minded women consciouspreneurs?

Strategy is Sexy, of course.

If you’re feeling frisky enough to join us, just click on over here.

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Attract Your Dream Client, Consciously!


Conscious Client Attraction is the starting point for growing a purpose-fueled (and profitable!) business. We must understand who our business serves, what our Dream Client’s needs are and how we (our business) can fulfill those needs. Conscious Client Attraction is founded on trust. As the business owner, we position ourselves as a thought leader, an inspiration, and consistent, valuable content.

In order to attract, engage and nurture your (potential) clients you must build trust and authority in your chosen niche. We do this by honing our Goddess Gifts, discovering your Dream Client, identifying the problem that you can solve and your unique solution. Then, we establish ourselves as a leader in that niche by developing a content strategy (and sticking to it!).

But that’s not all!

We have to reveal more about ourselves than we would if we were just settling for any client who is willing to spend some dollars. Time and time again, I have seen in my business and with my coaching clients that our ideal clients are just like us. Or, at the very least, we were once at the same place in our journey as they are in theirs. And that journey is what brought us to a point in our businesses where we chose to serve them.

But before we can go revealing ourselves to our dream clients, we need to know exactly who they are.

Knowing who we’re looking for will save us a lot of trouble in trying to find them and it dictates exactly what parts of ourselves we need to be most open about.

With that said, let’s talk about your Dream Client.

  • Who do you serve? (Be as specific as possible: income level, education level, children/no children, married/single, background, likes/dislikes, political views, hobbies, favorite books/movies)
  • Who do you most want to serve?
  • Who would most appreciate the gifts that you have to share? (Example: Who is as excited –and inspired –by your unique purpose {your Big Why} as you?)
  • What is important to them?
  • What are their secret dreams and aspirations?
  • What is their greatest frustration?
  • What do they need?

If you are still unclear, jump down the the Discovering the Heart of your Who, then finish the Attracting and Engaging section.

Attracting and Engaging your Dream Client

  • How can you reach your Dream Client? (Example: where do they hang out – live and virtual? What social media networks are they on? What other services do they already pay for?)
  • What are their biggest problems that you can solve?
  • Make a list based on your Dream Client’s interests, desires and frustrations. (Example: no time for self-care, struggling with weight, frustrated in their phase of life, shifting careers, not earning enough money, trading time for dollars.)
  • Based on the above, what do you have to offer them? (Example: if your Dream Client is struggling with their weight because they lack basic nutrition knowledge, you can offer them basic healthy eating tips.)
  • What can you do every week to attract and engage your Dream Client? (Example: social media posts offering healthy eating tips, inspiration and education via your blog / YouTube channel / podcast / newsletter, offering free talks / Q+ A calls on FAQ’s that your Dream Client has on working with you.)

Discovering the Heart of your Who

  • What do they believe in?
  • What are their core values?
  • Are they a man/woman – do you serve both?
  • What is on their Bucket List?
  • What motivates them?
  • Where do they hang out?
  • What kind of books do they read?
  • What do they need the most?
  • What do they want the most?
  • What, specifically, about this Dream Client attracts you?
  • Why do you want to share your gifts with this group/this person?
  • What do you have in common with this group?

Now: Describe your Dream Client group in three- or -four words

Examples: Conscious Business Owners, Yoga Professionals, Wounded Healers, Ambitious Conscious Professionals, People in Chronic Pain, Spiritual Multipassionate Entrepreneurs, Women Abuse Survivors, Children with Learning Disorders, Spiritually Motivated Nurturers, Independent Creatives, Millennial Entrepreneurs, Stay-at-Home Moms, Work-from-Home Moms, Mindful Parents, Eco-conscious World Travellers, Fit Spiritual Boomers

Now, you are going to commit: What is your content strategy for attracting and engaging your Dream Clients? 

Remember: this is a combination of what you will share, where you will share it and when you will share it. Be specific and commit to a schedule!

This is the part where you reveal more about yourself than you’re accustomed to.

The corporate world and much of the Western World has taught us to “never let them see you cry” and to “fake it until you make it.” But as conscious business owners, we have a higher responsibility to speak our truth.

Sometimes—most of the time– the truth is that we have struggled. We’ve learned many lessons the hard way. We have felt like failures just as often, if not more often, than we have felt like rock stars. And it’s ok to tell our dream client about that, because chances are they are living their struggle and feeling like failures at this point in their life and they need your help.

Telling your ideal client that you’ve been there and you made it through created the ultimate foundation of trust.

I do have one more thing to tell you before you run off and share your deepest secret with your hundreds or thousands of blog & social followers.

Guard your heart. Putting your true self out into the world, particular the world of social media & blogging, often ends up serving as an open invitation for people to pass judgment and comment on your life and your choices.

Understand that it will inevitably happen if you are in business and sharing those parts of yourself. And when it does, take a step back and remember that those comments are not coming from your dream client. Despite the logical part of our brain that tells you that the haters are not your dream clients and that they are clearly just going through their own struggles, your feelings will still be hurt.

Give yourself some time to process those emotions. And then pick yourself up and share what you learned with your actual dream client.

Still struggling to figure out who your dream client is? Book a breakthrough to clarity session with me! Let’s talk it out.

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Multipassionate Business Options—Part 2

I promised the rest of my multipassionate journey to you here and I’m going to deliver.

But first, I encourage you to go back and read this post from two weeks ago—because it will make so much more sense! (The post below is a continuation of (and explanation of) Option 2 – divide and conquer)

I share my story, not because I think that it’s particularly fascinating. I share it because when I was building these two businesses, I wanted nothing more than to be able to read someone else’s story. I wanted to read that someone else had built two businesses and that they were living abundantly somewhere in the Pacific Northwest, rather than in a psych ward somewhere.

Knowing that others have gone before us gives us hope.

Now, I’m not saying that no one has gone before me. But it was a different time. Even though blogging was a “thing” in 2008, yoga teacher trainings were not yet all-the-rage. And let’s face it, yogis have not been the fastest adopters of technology so they weren’t exactly taking to the interwebs to be vulnerable with the whole wide world.

September 2008 – January 2012

Wellness / Lifestyle Coach

I supported clients in

  •      health behavior changes
  •      finding work – life – health balance
  •      building and maintaining a consistent yoga and mindfulness practice
  •      applying the wisdom of Ayurveda for inner and outer harmony
  •      learning healthy, seasonal cooking for self-healing
  •      becoming intuitive eaters
  •      accountability and goal support
  •      maintaining healthy self-care as healers and helpers
  •      healing from burnout and overwhelm prevention

January 2012 – June 2013

Lifestyle Coach

In this phase of my practice I did all the above except health behavior changes, and the Ayurveda and cooking portion of my work moved over exclusively to the Wisdom Method School of Yoga.

  • I began to separate the businesses financially at this point, though they remained under the same legal entity.
  • I separated the brand identities and built a social media following under each brand on Twitter, YouTube, Facebook, Pinterest and Instagram.
  • I separated online marketing strategies and email lists.
  • I hired an events coordinator to help with marketing, scheduling and promotion.
  • I hired a virtual team to help with the admin and customer service side of both businesses.

June 2013 – present

Lifestyle Design / Business Wellness Coach

  • I fully came out of the closet as a Holistic Business and Marketing Coach for the conscious community.
  • Legal separation of the business entities.
  • Each business has separate branding and marketing, professionally and virtually.
  • Each business has separate offerings and email list.
  • I hired a dedicated support person and a Programs Coordinator for the Wisdom Method School of Yoga, two additional virtual assistants (one primarily for social media and tech requests), a Programs Manager to keep both businesses running smoothly and to manage launches.
  • Trained faculty to assist and lead trainings in the Wisdom Method School of Yoga.
  • Shifted my schedule to include 50% of my days spent on creative work, including a forthcoming book about the Wisdom Method and the huge virtual yoga therapy project, the Wisdom Method Virtual Studio.

Option 3: Ready to weave together?

Maybe you don’t want to go narrow and strong (Option 1) and you’re not ready to divide and conquer (Option 2). Then, weave together (Option 3)!

In my opinion, the final option for a multipassionate business is actually the most fun but it requires a healthy amount of thinking outside the box and a tremendous amount of clarity around your passions resonance.

If you have a number of passions, pulling you in many directions, find the common theme, narrow down how you want to share and offer an integrated experience.

Let’s look at an example:

Say you’re a life coach who also teaches yoga and has a deep desire to share your creative passion: handmade books. You are equally passionate about these passions and really want to bring the art of making books into your business.

So you dig a little deeper and find there are several common themes: yoga, making handmade books and life coaching share in common the themes of empowerment, embodiment, skillful practice, focused attention and expression. The keys to an artful life.

Yoga and life coaching share the concept that our life is what we make it – and that we have the power to create and to reshape it. Making handmade books is all about freedom of expression and reshaping: in a literal and figurative binding together of focus, skill, and creative passion.

In book-making, you are bringing together the disparate materials and components, then shaping and reshaping, all in service to an open invitation to express.

So how can you weave your life coaching, yoga and book-making passions together?

First, consider how you like to work with people:

  •      One-on-one, short term?
  •      One-on-one, long term?
  •      Small group, short term?
  •      Small group, long term?

If you prefer to work with people one-on-one, offer an integrated yoga and coaching package and make each client a book to celebrate a milestone. Customize the book for each client and include the cost of the book into the value-added package. Be very specific and clear about the book’s meaning, purpose and relevance to the coaching experience.

If you prefer to work with people in small groups, short term, offer a Retreat experience including yoga practices, creative introspection, powerful conversations and a how-to class for handmade books.

If you prefer to work with people in small groups, longer term, consider offering an integrated yoga and coaching group program then ending it with a creativity retreat where you all make a book commemorating your time together.

Remember to consider the weeding out question from part one of this post: how to want to spend your day, every day?

Still stuck?

That’s what I’m here for, darling. Click over here to get in line for a Breakthrough to Clarity session.

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