Sacred Marketing Strategy


Yoga is a big industry and is growing bigger every day. Many people in the business world offer advice that isn’t suited for the yoga industry (and vice versa). I’ve learned the hard way that some things work, some things don’t, and some things just make you feel icky.

The solution? Bring a little sacred marketing strategy into your yoga business. For the foundation of sacred marketing strategy we can look to the Yoga Sutras – specifically to the yamas and niyamas. While I could get creative and apply all of the yamas and niyamas to business and marketing, today, I’m sharing just 3 yamas that form the foundation for much of your sacred marketing.

Ahimsa: nonviolence, or nonharming.

Our marketing efforts should never lead someone to purchase something that will harm them.

“But how can our marketing efforts harm someone?” You ask.

In this context, we’re looking at financial harm.

We all work very hard for the money we make—even more so as entrepreneurs. Marketing is a means of telling people why your product or service is worth them parting with their hard earned money.

If your product and service serves the people who purchase it–no harm is done. When we get our products and services in front of the RIGHT people—by being strategic with our marketing efforts—we will serve those people. Life is good. Marketing remains sacred.

However, if we cast a broad net and use our marketing efforts to be all things to all people, we will inevitably attract people who are not ready for what we are offering. They will part with their hard-earned money in exchange for something that doesn’t serve them. I would categorize that as harmful. Which leads us to the next yama…

Satya: truthfulness

It would seem to be a given that your marketing should be truthful. But this goes beyond just telling the truth about what we’re offering. It’s speaking our truth—who did we create our products and/or services for?

This is often the most challenging part of being truthful in our marketing. Our own fear of  “excluding people” by “being too specific” can lead to a lack of truth, which can lead to harm. Which is all very unyogic.

Sacred marketers are strategic. They know exactly who they are creating their products for and they sell it like a yogi by speaking the truth–even if that means weeding some people out.

Brahmacharya: moderation

This is just smart marketing. How often you’re sending marketing content should be moderated. No one trusts someone who is always trying to sell them something. In my own business, I try to practice the 80/20 rule so that my community is getting much more love & support than they are getting messages that translate to BUY BUY BUY.

Eighty percent of my content exists to elevate my community. The heart of my business (and any business) is service. I’m here to serve – and I do that by providing valuable free content that will elevate, educate and empower other consciouspreneurs. While it may be related to a program that I will eventually launch, it’s ultimately free content to help my people navigate this crazy world of conscious entrepreneurship.

The beauty of this is that if you’re following nonharming & truthfulness to strategically reach the RIGHT people, your sacred marketing messages will never come across as forceful selling or desperate pleas to purchase.

For the next few weeks on this blog, we’ll be talking sacred marketing.

How to keep it sacred. How to approach it strategically. And how to keep your wits about your through it all.

Stay tuned.


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Step up & Get Strategic (& Sexy)


Does your business have a sexy strategy that informs how you spend your time each and every day?

Dinacharya is the word for a series of small daily practices that allow for greater ease in body, mind…and business.

Drawn from Ayurveda, dinacharya is a method of framing your time in the space of a day to align individual and universal energies.

The principle of dinacharya is that small actions, taken daily, have a cumulative and exponential effect.

From a highly pragmatic view, dinacharya is the foundation of your health—and the health of your business.

Healthy daily habits invite harmony, wellbeing, and longevity. While dinacharya for our physical health includes practices like movement, mindset, connection, spiritual practices and communication, a business dinacharya includes customer service, client work, group classes, checking email, social media, and financial elements, it need also include preventive, supportive and goal-directed measures to ensure you are staying on course with your business vision.

You DO have a business vision, right?

Our daily habits matter. A wise person once said “every day counts in business.”

What we do with our most productive hours within the day may make the difference between building a profitable business or burning out. What we do today may affect whether our business has working capitol in six months (or not).

What we do this year will affect where our business will be in 3 years.

But which actions DO we take? What exactly IS the next best step? When is enough, enough? And when do we keep going?

Most importantly, how do we keep taking baby steps forward on a Big Vision plan when our motivation flags? Or when life gets crazy? Or when the little one comes down with a fever?

How do we keep going when we just endured a life-shifting revelation?

For passionate, purpose-driven entrepreneurs, business is a calling. We are here to make a difference, to share our gifts, to change lives and to help heal hearts.

As consciouspreneurs, we also crave a certain lifestyle – space to expand, creative rest, time for our practices, the opportunity for heart-opening experiences. There’s only one way to make this happen.

We have to get strategic about our time.

We need to lovingly craft the day-to-day shuffle that carries weeks into months. We need to the celebrate the seasons of the year and anticipate how they effect our business health.

We need to get serious about finding financial ease so we can continue to share our creative, healing gifts with the world. We need to develop strategies that allow us to nourish our own energy and to deepen our own connections

Freedom. Spacious Expansion. Ease. Connection.

These are the core desired feelings of my business. These feelings shape Big Vision and that vision shapes the frame of time. What, when, where and how are details that influence my business dinacharya.

In business and in life – from the macro to the micro – each day, each week, each year: I want more freedom, more space for expansion, more ease, and connection.

What about you?

  • What do you want?
  • What do you yearn to create?
  • What lights your heart fire?

This November, I’m inviting you to answer these questions & start thinking like a leader.

Setting intentions that inform your dinacharya is only the first part.

Let’s get mindful and strategic.

Strategize. Vision. Purge. Let go of what isn’t working. Celebrate. Add more of what IS working.

  • What do you need to do – every day? every week? – to see traction in your business?
  • What can you systematize / outsource / jettison / simplify?
  • What can you leverage / streamline / upgrade?

It’s time to step up and steer your ship.

Wait! Don’t get overwhelmed.

Strategy is Sexy is the opposite of overwhelm. You’ll be challenged to stick to your plan, and encouraged to pare back (or refine).

Together, we’ll find the elegant solution to more “THIS,” less “THAT.”

The best part of this process is it’s micro-focused. One drishti – every week – towards a more sustainable and strategic business.

  • Want more time with the family or more freedom to travel?
  • Want to finally get your course / workshops set up?
  • Aching to bring your life skills to the coaching world?
  • Need to streamline your customer service and admin?
  • Need to wrap up the end of the year business To’Do’s?

We’re going to answer these questions and create your business dinacharya together.

If you’re ready to use your big vision to create a strategic action plan AND you want to be held accountable for that action plan…

Click here

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Accountability sells.


The power of accountability is undeniable.  Psychologists use it. Universities use it. Large organizations use it.

So now the real question is, are you using accountability to grow your business?

As far as I see it, there are two types of accountability—personal accountability and peer accountability. When you’re a consciousprenurial spirit like yourself, you need both.

Personality accountability is your own sense of responsibility.

Successful entrepreneurs don’t just own a business, they actually Own It. The success of your business doesn’t depend on the wholesale supplier, the summertime slump or the new-years-resolution crowd.

The success of your business depends on your strategy and your actions.

If you truly believe this deep down in your core, you already have a strong foundation for your business success.

But don’t get too excited, there’s more.

Peer accountability is where things get challenging. As entrepreneurs, we are so guilty of creating this little bubble for ourselves. I myself am guilty of not seeing daylight for days on end. Projects, launches, client calls…who has time for a community?

Truth is, your business can’t succeed without community.

Community promotes growth by holding you accountable. If you’ve read a single book or article on goal setting, you’ve read about the power of writing things down. There are entire books dedicated to preaching the gospel of putting your goals in ink as a path to achieving them.

But a list of goals in your diary pales in comparison to telling your kula that you’re going to launch your next program by January 20th, 2015.

I am all for stress reduction in life–I am, after all, a yoga therapist. But, we get by with a little pressure from our friends. (That is how that one goes, right?)

I’ve been an entrepreneur for over a decade. I have read every goal-setting book out there. I have prayed and meditated on business success.

I’ve written more Dear Diary letters about my business dreams than I care to admit. But nothing is as powerful as telling a group of like-minded people what you want to accomplish.

Well, that may not be entirely true.

The only thing more powerful than telling them, is them being there to support you, share their knowledge and check in with you regularly.

But it’s not easy to find these people.

It’s challenging enough to make regular friends once you graduate from college. (Why do you think I went back to college? Ok, that’s maybe only  part of the reason.) But finding friends who have chosen the uncharted path of consciouspreneurship? It can feel impossible.

It’s taken me most of my career to create a network of women who are determined to be wildly successful at doing amazing work in the world.

But I found them.

And now I’m inviting you all together so that we can hold each other accountable. But I couldn’t stop there. (I mean, have you ever known me to be the type to invite you over just for appetizers? I think not!)

I want to support all of you— I want to give you all of the resources that I’ve spent time creating over the last several years. And I want to give you information on the topics that are of most importance to you—the topics that are going to help you get shit done.

So what exactly am I calling this secret accountability society of like-minded women consciouspreneurs?

Strategy is Sexy, of course.

If you’re feeling frisky enough to join us, just click on over here.

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Attract Your Dream Client, Consciously!


Conscious Client Attraction is the starting point for growing a purpose-fueled (and profitable!) business. We must understand who our business serves, what our Dream Client’s needs are and how we (our business) can fulfill those needs. Conscious Client Attraction is founded on trust. As the business owner, we position ourselves as a thought leader, an inspiration, and consistent, valuable content.

In order to attract, engage and nurture your (potential) clients you must build trust and authority in your chosen niche. We do this by honing our Goddess Gifts, discovering your Dream Client, identifying the problem that you can solve and your unique solution. Then, we establish ourselves as a leader in that niche by developing a content strategy (and sticking to it!).

But that’s not all!

We have to reveal more about ourselves than we would if we were just settling for any client who is willing to spend some dollars. Time and time again, I have seen in my business and with my coaching clients that our ideal clients are just like us. Or, at the very least, we were once at the same place in our journey as they are in theirs. And that journey is what brought us to a point in our businesses where we chose to serve them.

But before we can go revealing ourselves to our dream clients, we need to know exactly who they are.

Knowing who we’re looking for will save us a lot of trouble in trying to find them and it dictates exactly what parts of ourselves we need to be most open about.

With that said, let’s talk about your Dream Client.

  • Who do you serve? (Be as specific as possible: income level, education level, children/no children, married/single, background, likes/dislikes, political views, hobbies, favorite books/movies)
  • Who do you most want to serve?
  • Who would most appreciate the gifts that you have to share? (Example: Who is as excited –and inspired –by your unique purpose {your Big Why} as you?)
  • What is important to them?
  • What are their secret dreams and aspirations?
  • What is their greatest frustration?
  • What do they need?

If you are still unclear, jump down the the Discovering the Heart of your Who, then finish the Attracting and Engaging section.

Attracting and Engaging your Dream Client

  • How can you reach your Dream Client? (Example: where do they hang out – live and virtual? What social media networks are they on? What other services do they already pay for?)
  • What are their biggest problems that you can solve?
  • Make a list based on your Dream Client’s interests, desires and frustrations. (Example: no time for self-care, struggling with weight, frustrated in their phase of life, shifting careers, not earning enough money, trading time for dollars.)
  • Based on the above, what do you have to offer them? (Example: if your Dream Client is struggling with their weight because they lack basic nutrition knowledge, you can offer them basic healthy eating tips.)
  • What can you do every week to attract and engage your Dream Client? (Example: social media posts offering healthy eating tips, inspiration and education via your blog / YouTube channel / podcast / newsletter, offering free talks / Q+ A calls on FAQ’s that your Dream Client has on working with you.)

Discovering the Heart of your Who

  • What do they believe in?
  • What are their core values?
  • Are they a man/woman – do you serve both?
  • What is on their Bucket List?
  • What motivates them?
  • Where do they hang out?
  • What kind of books do they read?
  • What do they need the most?
  • What do they want the most?
  • What, specifically, about this Dream Client attracts you?
  • Why do you want to share your gifts with this group/this person?
  • What do you have in common with this group?

Now: Describe your Dream Client group in three- or -four words

Examples: Conscious Business Owners, Yoga Professionals, Wounded Healers, Ambitious Conscious Professionals, People in Chronic Pain, Spiritual Multipassionate Entrepreneurs, Women Abuse Survivors, Children with Learning Disorders, Spiritually Motivated Nurturers, Independent Creatives, Millennial Entrepreneurs, Stay-at-Home Moms, Work-from-Home Moms, Mindful Parents, Eco-conscious World Travellers, Fit Spiritual Boomers

Now, you are going to commit: What is your content strategy for attracting and engaging your Dream Clients? 

Remember: this is a combination of what you will share, where you will share it and when you will share it. Be specific and commit to a schedule!

This is the part where you reveal more about yourself than you’re accustomed to.

The corporate world and much of the Western World has taught us to “never let them see you cry” and to “fake it until you make it.” But as conscious business owners, we have a higher responsibility to speak our truth.

Sometimes—most of the time– the truth is that we have struggled. We’ve learned many lessons the hard way. We have felt like failures just as often, if not more often, than we have felt like rock stars. And it’s ok to tell our dream client about that, because chances are they are living their struggle and feeling like failures at this point in their life and they need your help.

Telling your ideal client that you’ve been there and you made it through created the ultimate foundation of trust.

I do have one more thing to tell you before you run off and share your deepest secret with your hundreds or thousands of blog & social followers.

Guard your heart. Putting your true self out into the world, particular the world of social media & blogging, often ends up serving as an open invitation for people to pass judgment and comment on your life and your choices.

Understand that it will inevitably happen if you are in business and sharing those parts of yourself. And when it does, take a step back and remember that those comments are not coming from your dream client. Despite the logical part of our brain that tells you that the haters are not your dream clients and that they are clearly just going through their own struggles, your feelings will still be hurt.

Give yourself some time to process those emotions. And then pick yourself up and share what you learned with your actual dream client.

Still struggling to figure out who your dream client is? Book a breakthrough to clarity session with me! Let’s talk it out.

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Multipassionate Business Options—Part 2

I promised the rest of my multipassionate journey to you here and I’m going to deliver.

But first, I encourage you to go back and read this post from two weeks ago—because it will make so much more sense! (The post below is a continuation of (and explanation of) Option 2 – divide and conquer)

I share my story, not because I think that it’s particularly fascinating. I share it because when I was building these two businesses, I wanted nothing more than to be able to read someone else’s story. I wanted to read that someone else had built two businesses and that they were living abundantly somewhere in the Pacific Northwest, rather than in a psych ward somewhere.

Knowing that others have gone before us gives us hope.

Now, I’m not saying that no one has gone before me. But it was a different time. Even though blogging was a “thing” in 2008, yoga teacher trainings were not yet all-the-rage. And let’s face it, yogis have not been the fastest adopters of technology so they weren’t exactly taking to the interwebs to be vulnerable with the whole wide world.

September 2008 – January 2012

Wellness / Lifestyle Coach

I supported clients in

  •      health behavior changes
  •      finding work – life – health balance
  •      building and maintaining a consistent yoga and mindfulness practice
  •      applying the wisdom of Ayurveda for inner and outer harmony
  •      learning healthy, seasonal cooking for self-healing
  •      becoming intuitive eaters
  •      accountability and goal support
  •      maintaining healthy self-care as healers and helpers
  •      healing from burnout and overwhelm prevention

January 2012 – June 2013

Lifestyle Coach

In this phase of my practice I did all the above except health behavior changes, and the Ayurveda and cooking portion of my work moved over exclusively to the Wisdom Method School of Yoga.

  • I began to separate the businesses financially at this point, though they remained under the same legal entity.
  • I separated the brand identities and built a social media following under each brand on Twitter, YouTube, Facebook, Pinterest and Instagram.
  • I separated online marketing strategies and email lists.
  • I hired an events coordinator to help with marketing, scheduling and promotion.
  • I hired a virtual team to help with the admin and customer service side of both businesses.

June 2013 – present

Lifestyle Design / Business Wellness Coach

  • I fully came out of the closet as a Holistic Business and Marketing Coach for the conscious community.
  • Legal separation of the business entities.
  • Each business has separate branding and marketing, professionally and virtually.
  • Each business has separate offerings and email list.
  • I hired a dedicated support person and a Programs Coordinator for the Wisdom Method School of Yoga, two additional virtual assistants (one primarily for social media and tech requests), a Programs Manager to keep both businesses running smoothly and to manage launches.
  • Trained faculty to assist and lead trainings in the Wisdom Method School of Yoga.
  • Shifted my schedule to include 50% of my days spent on creative work, including a forthcoming book about the Wisdom Method and the huge virtual yoga therapy project, the Wisdom Method Virtual Studio.

Option 3: Ready to weave together?

Maybe you don’t want to go narrow and strong (Option 1) and you’re not ready to divide and conquer (Option 2). Then, weave together (Option 3)!

In my opinion, the final option for a multipassionate business is actually the most fun but it requires a healthy amount of thinking outside the box and a tremendous amount of clarity around your passions resonance.

If you have a number of passions, pulling you in many directions, find the common theme, narrow down how you want to share and offer an integrated experience.

Let’s look at an example:

Say you’re a life coach who also teaches yoga and has a deep desire to share your creative passion: handmade books. You are equally passionate about these passions and really want to bring the art of making books into your business.

So you dig a little deeper and find there are several common themes: yoga, making handmade books and life coaching share in common the themes of empowerment, embodiment, skillful practice, focused attention and expression. The keys to an artful life.

Yoga and life coaching share the concept that our life is what we make it – and that we have the power to create and to reshape it. Making handmade books is all about freedom of expression and reshaping: in a literal and figurative binding together of focus, skill, and creative passion.

In book-making, you are bringing together the disparate materials and components, then shaping and reshaping, all in service to an open invitation to express.

So how can you weave your life coaching, yoga and book-making passions together?

First, consider how you like to work with people:

  •      One-on-one, short term?
  •      One-on-one, long term?
  •      Small group, short term?
  •      Small group, long term?

If you prefer to work with people one-on-one, offer an integrated yoga and coaching package and make each client a book to celebrate a milestone. Customize the book for each client and include the cost of the book into the value-added package. Be very specific and clear about the book’s meaning, purpose and relevance to the coaching experience.

If you prefer to work with people in small groups, short term, offer a Retreat experience including yoga practices, creative introspection, powerful conversations and a how-to class for handmade books.

If you prefer to work with people in small groups, longer term, consider offering an integrated yoga and coaching group program then ending it with a creativity retreat where you all make a book commemorating your time together.

Remember to consider the weeding out question from part one of this post: how to want to spend your day, every day?

Still stuck?

That’s what I’m here for, darling. Click over here to get in line for a Breakthrough to Clarity session.

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Welcome to My New Home

Screen Shot 2014-10-06 at 1.33.25 PM

In case this is your first time around these parts— or for those of you who are just not detail-oriented (we need big picture people in this world and I love you for who you are!)… just got a makeover.

Creating a visual identity (read: brand) that truly reflects who you are is SO important. Your website is your stand-in when you’re not there to meet someone in person. It’s the customer service agent who never sleeps. It’s the receptionist who makes the first impression.

There is no question as to whether or not consciouspreneurs—like you—need a website & a strong visual identity.

The question is: do I DIY, do I hire cheap or do I go big or go home?

There is no right answer. It’s entirely dependent on where you are in your business.

When I opened the doors of my very first yoga biz—a studio—there were no extra dollars lying around for me pout into a fancy website. So I taught myself enough code to get by and that site served its purpose.

People could find the schedule, details on the eco-boutique and how to contact me.

As my career as a consciouspreneur evolved, so did the function of my website.

Not only that, but as I started to create higher value programs that demanded a higher price tag, I wanted to SHOW people that value. Not just tell them about it.

And so the new Kellie Adkins was born.

Well, that’s kind of the short version of the story.

There was another round of web & brand design in between DIY and this. The designer was talented and the site was lovely…but it wasn’t really me.

But one day you wake up and realize that your personal style and the way you view the world CAN actually be communicated visually.

Brand Design isn’t just strategic lines in vector files. It’s an art.

And the “Go Big or Go Home” kind of brand design happens when you find a designer  (or in the case of the new, a design TEAM) who gets you—a Brand Designer who can combine strategy & art to reflect who you are & what your future clients need to feel when they meet you at your home on the internet.

Welcome to my home.

In Celebration of this new sacred space, built to connect what I am doing in the world with the beautiful people I am meant to serve (That’s You!), I’m hosting a giveaway.

There are multiple prizes & multiple ways to enter. And because generosity is my first rule of business, fell free to click, share and tweet to your heart’s content!


a Rafflecopter giveaway

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Multipassionate Business Options—For Determined Consciouspreneurs

This week I sat down with The Stacey Harris to talk passion and building two businesses on her wonderful, educational & inspiring podcast Hit the Mic. You know, if you’ve been hanging around me—even if only virtually—that I am the multipassionate’s biggest advocate. BUT, I’m also the biggest advocate of understanding what you’re getting into, should you decide to follow your multipassionate heart into business. 

So today’s post continues the saga of building two businesses at once…


Option 1:

Are You Ready to go Narrow and Strong?

When you have many passions, sometimes the best option is to go narrow and strong. Ground your passions in the day-to-day experience of wearing each hat and ask yourself: which business endeavor will provide the lifestyle and optimum work experience? Specifically, ask yourself what you want your days to look like.

Say, for example, you love sharing therapeutic yoga and you have mad graphic design skills. You feel torn between sharing therapeutic one-on-one healing sessions and creative endeavors.

Ultimately, the weeding out question is….

What do you want to do all day long?

Do you want to be creative, work with a small team – or by yourself – and be free to dictate your own schedule most of the time / every day?

Do you want to make connections and offer healing awareness to others in a group or one-on-one environment most of the time / every day?

You may have passions, but we all have particular Goddess Gifts and specific work in the world. If one of your passions serves that, but the other doesn’t, it’s time to let that one go.

If you want to spend most of your time creating, every day, then going narrow and strong in your web design business will be more fulfilling, long-term. Offering one-one-one healing sessions is a great part-time endeavor but won’t provide lasting satisfaction for a Creative.

If it’s still tricky to decide, then let your intuition decide which passions to go of by giving it a little time. Start on one trajectory – the one that appears most profitable and purposeful – and commit to “walking through the open doors.” (This is a quote from a conversation with wise-woman Joan Dwyer, yoga business mentor & studio owner.)

Take a step back and observe your feelings about your work and about your passions—observe your inner experience. Then observe what’s actually happening—the outer experience.

Option 2: Ready to divide and conquer?

If how you want to spend most of your days encompasses both passions, and you’re committed to a long-term vision, consider building both businesses at the same time. Yes, it will take longer, but it’s possible.

On building 2 businesses at the same time:

It is absolutely not for the faint of heart. You must be a Doer, not a Dreamer for this to work.

(Ok, you can dream, but it better be a Big Vision dream).

If you have a strategic plan (5 years) and a solid vision (10+ years) for each, and if you have a support strategy and if you have financial backing or a fiscal plan (both personal and professional) and if you have a strong marriage (just kidding! Sort of.)…

Then yes – give it a go.

(but read this first)

In my own businesses – coaching and yoga education, I chose to begin with each business branch interwoven. Since I was a small-town studio owner with a very small local community, it made sense to keep the two brands connected at the early stages.

The plan was to slowly grow each from the other, with the ultimate vision of dividing them into two strong, separate entities.

My offerings looked something like this:

  • coaching and yoga packages
  • workshops and yoga trainings with an integrated wellness component
  • YouTube videos to build a global following
  • A virtual wellness and lifestyle program.

That began in January 2012 with the advent of my virtual coaching business (Wisdom Method Wellness + Coaching) and my Yoga Education business (Wisdom Method School of Yoga).

Although these were under the same legal entity from the beginning, I kept finances, contacts and the brands separate. There was some overlap on social media and a lot of overlap in clientele; in fact, that was the intention: to use one stronger brand (what I was “known” for — being a Yoga Educator) to build the other brand (as a Coach).

As each supported the other in the beginning, I saw fairly rapid growth in the first and second years of each business. My work as a Wellness Coach was more multidimensional than diet and exercise – I brought in my yoga training to make it much more about lifestyle, inner experience and transformation.

I had learned to manage my business as an expression of my life’s work and the path to prosperity as energy management.  It was a natural next step to begin sharing this with my clients.

The coaching practice enriched the yoga education side of my business and the principles of yoga enriched the coaching side of my business.

I was the obvious choice when yoga teachers & yoga therapists who had trained with me began seeking support for their own businesses.

I’ll be honest and say that I didn’t feel ready to “hang out my shingle” as a business consultant until some time later. I offered my services mostly for free, karma exchange or as a bonus to trainings in the Wisdom Method School of Yoga.

When I did finally come out of the yoga business closet, my business coaching practice grew rapidly because of my experience at all levels of yoga business.

If you want to hear how I made—and continue to make—an abundant living as a yoga educator & more on the evolution of my coaching business, stay tuned. Part Two of this post is coming on October 21st.

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Is Passion Enough?


Around these parts, I talk quite a bit about building a business guided by your passions. My own passions guide all my business endeavors, so I’ve got room to talk.

But here’s a little not-so-secret: you shouldn’t start a business just because you’re passionate.

Maybe it’s surprising to read that, especially from me.

Notice the loophole?

You shouldn’t start a business JUST on your passions.

Which begs the question above: is passion really enough?

Passion is the fire energy, the driving force, the heartfire in your business. The fire of passion burns bright and strong. But passion is not enough.

Like it’s kissing cousin Desire, Passion eventually cools.

That’s the nature of time and transformation. All things pass …and fire expedites the transformation process.

 In order to keep the flame of your passion alive in business, you need to get used to hard work (over a long time, without wavering).

True, the work will be enjoyable, rewarding and ultimately more fulfilling than most standard 9-to-5’s, but let’s be clear: it’s still work.

The entrepreneurial life involves a deep dedication to learning the tools of the trade. Not YOUR trade: the trade of business.

If you’re a conscious creative type with big dreams and a desire to do meaningful work in the world, the cold hard reality of business know-how is daunting.

Then you have the day-to-day operations. Now you are not only a passionate creative / artist / healer / helper, you are a business owner! Congratulations on your new (business) baby!

 This is a wake-up call …even if you’re a seasoned business owner.

Let’s call on our friend, Curiosity, shall we? As the mother of Creativity, Curiosity invites us to remain open, playful and inquisitive. Curiosity keeps you asking the questions you need to answer in order to be successful in business.

 Curiosity + Passion are still not enough.

You need to develop the drive to keep going and the will to do what must be done. Self-discipline gets us to do the not-so-fun things in our business: like systems, launching, strategy, vision and planning.

The good news is that self-discipline can be learned.

The very good news is that the extreme form of self-discipline, grit, is easier for those of us in the passion-and purpose-centered community to develop. Grit is “the combination of very high persistence and very high passion for an objective.” (Seligman, Martin P. Fluorish: A Visionary New Understanding of Happiness and Well-being, p. 118)

While passion isn’t enough, you can combine the high passion for your meaningful work with a lion’s share of persistence to get grittier.

For the intentional entrepreneur, grit is self-discipline for the greater good. You have amazing work to do the world: creative, healing, empowering work.

Amp up the grit— in your service-centered business— for the greater good.

 Want to see how gritty you really are?

Take the grit test!






P.S. don’t fret if your grittiness isn’t where you’d like it to be. Grit increases with age and education. I’d also add that grit increases with intentional practice: habits.

P.P.S. As fascinated with Grit as I am? Check out this video by Grit researcher, Angela Lee Duckworth. She literally coined the term. And she’s pretty gritty herself!

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Kiss Burnout—and Overwhelm— Goodbye


This month I’m participating in a speaker series called Kiss Burnout Goodbye—a 21 Day Global Virtual Retreat for Service Oriented Professionals.

I went back and forth on whether it would burn me out to expend the time and energy to participate (and promote!) this series. And I finally settled on YES.

Even though there are a thousand to do’s on my list and a million ideas in my head, I chose to create time to talk about kissing burnout goodbye.

I did it for you! Because I want you—and all of our kula—to know that you can live out your passions profitably and without feeling overwhelmed. BUT, it does take some effort.

I’ve often talked and written about the state overwhelm that entrepreneurs—and even more so conscious entrepreneurs—inevitably find themselves in.

It’s not just about the tremendous amount of pressure that we put on ourselves. Or the budget constraints that force us to wear all hats. It’s also about the laundry that has to get done and the family that has to get fed.

My group coaching program From Purpose to Profit put a great deal of emphasis on avoiding overwhelm while creating a business that you’re passionate about.

I am REALLY serious about avoiding burnout and overwhelm. Some people believe that it comes with the territory. But I believe that we can learn from the lessons of conscious entrepreneurs who came before us. (Read: Don’t make the mistakes I made, because I’m literally telling you how to avoid them.)

In fact, I’ve been telling you how to avoid it, all along!

If you’re feeling overwhelmed or on the brink of burnout, head over to sign up for Kiss Burnout Goodbye.

Go ahead, I’ll wait.

I certainly don’t expect you to wait for October 6th to roll around before you start pulling yourself out of overwhelm and into something more vibrant.

So I pulled these from the archives to give you a head start.

  • Set effective goals so that you know where you’re heading and you won’t be distracted by those pesky distractions that lead to overwhelm.
  • Own your weaknesses! This allows us to seek help where we know we need it
  • Create Systems. That help that we know we need—because we own our weaknesses—won’t need to be micromanaged, if their actions are detailed out for them.

And don’t forget to join the Kula—because we have to stick together…for the sake of support and sanity.

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Guide to Effective Goal-Setting


IMG_9036We don’t have to wait for the New Year to sit down, reconnect with our intentions and make a plan. You have big dreams, many passions and an ever-expanding Bucket List.

But making a Bucket List and actually checking things off your Bucket List are very different things.

Maybe you haven’t been managing your workload well and it’s causing unnecessary stress. Maybe you’re procrastinating or getting caught in the Constant Comparison cycle of suffering. You can tell yourself that you’re going to get on your mat tomorrow morning at 5:30am so you’re ready to rock your creative projects by 7am. But then you get sucked into binge-watching Orange is the New Black and….once again, the 5:30 wake-up call goes unnoticed.

Here’s the secret to making Big Things happen:

Strategy actualizes vision.


If you want to make big things happen, you have to commit to long-term vision and achievable action steps. Want to get that extra hour of creative work done in the morning? News flash: getting up at 5:30 a.m. is loads easier if you’re well rested, which means nighty-night time is no later than 10 p.m. So the secret to getting more creative work done? At 9pm you start your winding down ritual to get a better nights’ sleep: and that means tuning out and turning off all screens (including the ridiculously addicting OITNB).

Do you want to turn your intention into reality—rather than getting caught up in time-sucks that don’t serve you?

You need a plan.

What this plan does is help you overcome the main obstacles to positive change.

Why it works: because humans are predictable. In general, we have pretty good reasons for doing what we’re doing – even if what we’re doing isn’t good for us. The psychology behind the strategy takes habit formation and cognitive tape loops into account and presents us with opportunities to use our mind’s super-power (a.k.a. habit formation)  for good.

Ready? Get out your pen and paper. I’ll wait.


Sounds easy, right? Not really. Many of us have really general (read: unspecific) goals for our future: and that’s a big fat reason why lots of us flunk the New Year’s Resolutions test every year. If you want to achieve Big Things, you need to get ultra-specific.

Fortunately for you you’re getting a head start on the New Year. By the time 2015 rolls around, you’ll have already created a habit. And you can just listen to your friends set their goals and send them over here to read this blog post to increase their chances of succeeding.

Ask yourself…

  • What do you want to accomplish?
  • What do you want to create?
  • What do want to do / learn / see?
  • Where do you want to travel?
  • What do you want to experience?
  • How do you want to show up in the world?
  • How do you want to feel?
  • What is your vision for your business / lifestyle / creative work?

Rather than being distracted by the “you’ve got mail” sound and Elephant Journal’s impossible-not-to-click headlines on Facebook, visualize laser-focus on your most fulfilling projects, dreams or life goals.

Write that down in big, broad strokes.

Example: I want to improve my focus in service to enhanced productivity.


You have your big vision, now let’s construct an attainable goal. Using our first example, we’d like to train our focus and increase productivity!

A regular work day is 8 hours. You’re either going to set a goal to do more work within those 8 hours, or do the same amount of work that you normally do, in less than 8 hours.

I encourage you to associate some numbers with this so that the goal is truly measurable. For example, you’ll complete one large scale project every month. Or you’ll be finished with all urgent “to do’s” for the day by 1pm.

It takes anywhere from 21-40 days to create a new habit (and even longer to keep it in place). Be wary of celebrating too early, by sleeping in after 3 or 4 days of your newly found productivity, you’re setting yourself back. Keep the momentum.

A resolution or intention is simply a focused, goal-specific habit. If you’re really in this thing for the long haul, then you can afford to take a little more time to achieve your goal.

Now write down your specific, measurable (realistic) goal.

Example: I will avoid checking email and social media until after 10 am in order to truly focus on the important projects that will leverage my creativity / business success / meaningful work in the world.


Mmmm-kay. Here comes the really fun part.

Most of us pretty much skip this step

(as evidenced in the example I gave at the beginning – my 5:30 am wake-up call is super-duper extra hard to stick with if I’m staying up too late).

Barriers are the things that keep you from doing the stuff you really want to do. Barriers are ubiquitous and predictable -and usually related to a deeply held limiting belief. It’s easier than you think to identify the barriers. Chances are you know exactly what they are; the barriers are the things you avoid verbalizing or thinking about. They are also the reason you (and I) spend so much time rationalizing. Here we go…don’t think, just write the first 5 things that come into your head when you think of WHY you haven’t [insert Big Goal here].

What are the barriers? (Just write them out here – we’ll come back to them!)

Example: I need more sleep than 7 hours, I like unwinding at night – mindless TV helps that, it’s difficult to go to bed at 10 pm, writing and creative work cause my to compare myself with others, if I go to bed so early my husband and I don’t get to spend much time together


Here’s where you get to brainstorm all the ways our life will improve when you achieve your goal. The benefits you receive can be tangible or intangible; you can write on your benefits list things like “When I hone my focus, I’ll be able to accomplish twice as much work in half the time” (tangible) or “I’ll just feel more productive” (intangible).

Write them all out because this is your chance to get to the root of WHY you really want to achieve your goal. Once you count all the benefits, move on to Step 5.

Count the benefits here:

Example: When I do more creative work, I feel fulfilled;  I’ll be able to make a bigger impact in the world;  I will be able to leverage my business success while creating less stress for myself;  I can support / inspire / help more people when my own tank is filled; I will be a better example for my daughter 


Here’s where the rubber hits the road. Even though benefits are more inspiring, barriers have more impact in our day-to-day. Which means in order to do Big Things you have to have a plan to tackle the barriers. Start knocking down those barriers one by one and you’ll be cruisin’ before you know it.

From the examples above, you can see a theme in all my barriers: the evening ritual. Each of my barriers is related to that time between my daughters’ bedtime and my own: usually fewer than 2 hours to be a grown-up person who wants to relax with my husband before bed. Your barriers may have a similar theme – a keystone barrier: try to identify it.

Barrier-Busting Plan:

Identify (and demolish) the keystone barrier.

Example: My keystone barrier was the evening ritual so I made a plan to start early by turning off all devices and stepping away from the desk immediately when my family comes home. We can have family dinner together so we get to spend quality time together then. I skip the TV programs in favor for a relaxing conversation with my husband. Finally, extend bedtime to 10:30 pm and wake-up no later than 6 am – this way, I awake refreshed and enjoyed relaxing wind-down time.

Benefits inspire. In addition to having a barrier-busting plan of attack, ensure you have some inspiration to whip out when your motivation flags. Make a daily practice of focusing on the benefits and you’ll get some extra ooomph when you need it. Want to increase your compliance with your goal? Motivate yourself with a prize (tangible or intangible) when you complete a full week of putting your strategy into place. Pick an awesome alarm tone that makes you excited to get out of bed, use one of Mashable’s 6 apps that block distractions, get a full 8 hours of sleep, educate yourself on what makes us focus, create a deck of affirmation cards and keep them somewhere you’ll see them daily.

Incentives motivate. Is there something you really love but never give yourself? Something you want to buy but it’s a luxury? An experience you’d like to have? Identify a highly-motivating incentive for yourself and commit to rewarding yourself when you achieve your goal. Put a picture of your most-wanted techy toy—let yourself buy it when you finish that big project you’ve been putting off for 6 months.

There you go. Barriers: demolished. Benefits: counted. Focus: honed.

STEP 6: GET HELP {when you need it}

Let’s face it; we can all use a little help now and then. Sure, in black and white it seems so simple. Do this, do that, eh, voila, results! In practice, it isn’t that simple. Get some extra support with a Breakthrough to Clarity session.

Want some accountability? Join us over in the Conscious Creative Kula.

Posted in conscious business, Health and Wellness, Motivation, Multipassionate, Productivity, Yoga Business | Tagged , , , , | Leave a comment
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