It’s time for a truth bomb.
The (old) yoga business model is broken.
Unless you’re one of the highest paid celebri-yogis that tip the scale toward a conceivable annual salary, chances are you’re earning less than $30,000 a year teaching yoga.
“The casual, gig-based nature of yoga teaching makes it hard to gather hard data about the profession, and estimates of its average annual salary range from $45,000 to roughly $30,000 or less. A yoga teacher’s income may vary wildly from month to month, as practitioners go on vacation or decide to stay home due to inclement weather. And on top of all that, a flood of new teachers has made the competition for teaching slots more intense than ever.” Source
Think Yoga Studio Owners have it better?
Studio Owners have all the challenges of every small business from filling the classes to finding high quality teachers to competing with neighboring studios.
Last year, author and yoga instructor Elena Brower closed her SoHo studio—Virayoga—after 12 years in business. Overhead is rising; the prices of yoga classes are not.
Some studios combat this by slapping together haphazard curriculum and calling it a teacher training, which in many ways perpetuates the seemingly unsolvable problem of yoga as a sustainable career.
Here’s another truth bomb for you:
There is a better way.
The yoga business is evolving and there are far more options for better yoga business than ever before.
The beauty of the new face of yoga business is that location, technology and niche-interests create the perfect constellation of what I like to call Yoga Plus.
Want to blend yoga, wellness coaching and intuitive readings? Now is the time.
Want to open a yoga teacher training school? It’s easier than ever to step into the Teacher’s seat.
Want to travel worldwide and lead yoga + cycling retreats? Do it. (and send me the details!)
Want to teach virtual Private yoga classes from your living room? If you can video chat, you can definitely figure this out.
Want to retire your weekly group classes and move only to high-paid series classes and workshops? You can do it!
Want to create a “Yoga for Beginners” training course and sell it on your website? Great idea! You should go for it.
Want a location-independent yoga business? No rent, no problem!
The new generation of yoga business is here and it’s innovative, creative and has many passions —just like you.
So what do you want for yourself and your yoga business?
If you want fame, fortune and travel, you may want to be a Celebri-Yogi.
If you have expert status, want to write curriculum and love to teach, you may be a Teacher Trainer in the making.
If you want to be the boss and build community, owning a Yoga Studio may be in your future.
Over the next few weeks, I’ll be talking about these yoga professional archetypes and what your next steps are to move your ideal yoga business forward so that you can move past “barely scraping by” and into something more abundant.
But, if you just can’t wait to find out what you should do next to grow your yoga biz, click over to the Like a Yogi Speaker Series where you’ll watch interviews from successful Celebri-Yogis, Studio Owners, Teacher Trainers and more of the yoga industry’s finest. Did I mention it will be free?