The New Moon is a day to reflect, re-vision and renew. I spent most of yesterday’s New Moon aligning with intentions and renewing my commitment to bringing more elegance, ease and purpose into my business —and life.
One of the great lessons of entrepreneurship is that it takes time to nurture the seeds you plant —but that doesn’t mean those seeds aren’t taking root.
It’s called growing a business for a reason. Since the business you end up with depends on the seeds you plant, it’s a good idea to begin with the right seeds. So where do you get those seeds?
You create those seeds of intention based on your business mission, your values, your sacred gifts, and your community’s needs.
The savvy business woman spends time aligning business (and life) with values, gifts, and lifestyle before planting seeds of intentions. Once you set your intentions, and nurture those seeds, you are ready to take the actions necessary for growth.
Growth is one metric of business success. We can measure business growth in terms of income, influence, clients, email subscribers, connections, social media engagement, traffic to our website / business location or office supplies (ok, maybe not that last one).
Let’s face it: many of us in the conscious creative community aren’t in business for the money. We’re in business for the meaning.
One way to measure meaning is to look at influence —how many people are you reaching and inspiring with your message?
In other words, look to your community.
If you aren’t reaching the *right* people, your business won’t grow in influence or income: which is why growing your community is essential for growing a business. Whatever business you are in, you need customers, clients, raving fans and referrals. You also need feedback —from actual, real people who a) have bought things from you or b) may someday buy something from you. Whether you’re selling intuitive readings, private yoga sessions, custom jewelry or Ayurvedic herbs, you won’t be in business for long if you don’t find the Dream Clients who want (and need) what you offer.
So how do you find these real, actual people who may someday buy something from you?
You attract them with a little practical magic.
Begin by asking these powerful questions:
1) What are my sacred gifts and how do I like to share them in my business?
2) What does my community (the tribe of Dream Clients I am meant to serve) need?
3) What does my community want?
4) What problems does my community have?
5) What are my unique solutions to those problems?
Once you answer the above, wrap everything together in a free offer* that is a gift to your community for remaining in touch with you. A free offer is a small, helpful thing / product / course / treat that you create for your community of Dream Clients. Ideally, the free offer features your sacred gifts (1), it is valuable to your community because they both need and want it (2 + 3), it proposes a unique solution to a problem they have (4 + 5).
So get busy answering the questions above and crafting your free offer. Plant those seeds, and watch your community grow!
Next week, I’m hosting a webinar all about growing your community (and business) by creating awesome free offers that your actual and someday customers will enjoy.
Grow your community. Grow your influence. Grow your business.
Also: Be helpful and make folks happy.
It’s a win-win.
Hope to *see* you there!
*A free offer is also known as an opt-in. It’s a little incentive that folks get when they join your email list…and it’s the first step in growing your community. Here’s one example.