Attract Your Dream Client, Consciously!

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Conscious Client Attraction is the starting point for growing a purpose-fueled (and profitable!) business. We must understand who our business serves, what our Dream Client’s needs are and how we (our business) can fulfill those needs. Conscious Client Attraction is founded on trust. As the business owner, we position ourselves as a thought leader, an inspiration, and consistent, valuable content.

In order to attract, engage and nurture your (potential) clients you must build trust and authority in your chosen niche. We do this by honing our Goddess Gifts, discovering your Dream Client, identifying the problem that you can solve and your unique solution. Then, we establish ourselves as a leader in that niche by developing a content strategy (and sticking to it!).

But that’s not all!

We have to reveal more about ourselves than we would if we were just settling for any client who is willing to spend some dollars. Time and time again, I have seen in my business and with my coaching clients that our ideal clients are just like us. Or, at the very least, we were once at the same place in our journey as they are in theirs. And that journey is what brought us to a point in our businesses where we chose to serve them.

But before we can go revealing ourselves to our dream clients, we need to know exactly who they are.

Knowing who we’re looking for will save us a lot of trouble in trying to find them and it dictates exactly what parts of ourselves we need to be most open about.

With that said, let’s talk about your Dream Client.

  • Who do you serve? (Be as specific as possible: income level, education level, children/no children, married/single, background, likes/dislikes, political views, hobbies, favorite books/movies)
  • Who do you most want to serve?
  • Who would most appreciate the gifts that you have to share? (Example: Who is as excited –and inspired –by your unique purpose {your Big Why} as you?)
  • What is important to them?
  • What are their secret dreams and aspirations?
  • What is their greatest frustration?
  • What do they need?

If you are still unclear, jump down the the Discovering the Heart of your Who, then finish the Attracting and Engaging section.

Attracting and Engaging your Dream Client

  • How can you reach your Dream Client? (Example: where do they hang out – live and virtual? What social media networks are they on? What other services do they already pay for?)
  • What are their biggest problems that you can solve?
  • Make a list based on your Dream Client’s interests, desires and frustrations. (Example: no time for self-care, struggling with weight, frustrated in their phase of life, shifting careers, not earning enough money, trading time for dollars.)
  • Based on the above, what do you have to offer them? (Example: if your Dream Client is struggling with their weight because they lack basic nutrition knowledge, you can offer them basic healthy eating tips.)
  • What can you do every week to attract and engage your Dream Client? (Example: social media posts offering healthy eating tips, inspiration and education via your blog / YouTube channel / podcast / newsletter, offering free talks / Q+ A calls on FAQ’s that your Dream Client has on working with you.)

Discovering the Heart of your Who

  • What do they believe in?
  • What are their core values?
  • Are they a man/woman – do you serve both?
  • What is on their Bucket List?
  • What motivates them?
  • Where do they hang out?
  • What kind of books do they read?
  • What do they need the most?
  • What do they want the most?
  • What, specifically, about this Dream Client attracts you?
  • Why do you want to share your gifts with this group/this person?
  • What do you have in common with this group?

Now: Describe your Dream Client group in three- or -four words

Examples: Conscious Business Owners, Yoga Professionals, Wounded Healers, Ambitious Conscious Professionals, People in Chronic Pain, Spiritual Multipassionate Entrepreneurs, Women Abuse Survivors, Children with Learning Disorders, Spiritually Motivated Nurturers, Independent Creatives, Millennial Entrepreneurs, Stay-at-Home Moms, Work-from-Home Moms, Mindful Parents, Eco-conscious World Travellers, Fit Spiritual Boomers

Now, you are going to commit: What is your content strategy for attracting and engaging your Dream Clients? 

Remember: this is a combination of what you will share, where you will share it and when you will share it. Be specific and commit to a schedule!

This is the part where you reveal more about yourself than you’re accustomed to.

The corporate world and much of the Western World has taught us to “never let them see you cry” and to “fake it until you make it.” But as conscious business owners, we have a higher responsibility to speak our truth.

Sometimes—most of the time– the truth is that we have struggled. We’ve learned many lessons the hard way. We have felt like failures just as often, if not more often, than we have felt like rock stars. And it’s ok to tell our dream client about that, because chances are they are living their struggle and feeling like failures at this point in their life and they need your help.

Telling your ideal client that you’ve been there and you made it through created the ultimate foundation of trust.

I do have one more thing to tell you before you run off and share your deepest secret with your hundreds or thousands of blog & social followers.

Guard your heart. Putting your true self out into the world, particular the world of social media & blogging, often ends up serving as an open invitation for people to pass judgment and comment on your life and your choices.

Understand that it will inevitably happen if you are in business and sharing those parts of yourself. And when it does, take a step back and remember that those comments are not coming from your dream client. Despite the logical part of our brain that tells you that the haters are not your dream clients and that they are clearly just going through their own struggles, your feelings will still be hurt.

Give yourself some time to process those emotions. And then pick yourself up and share what you learned with your actual dream client.

Still struggling to figure out who your dream client is? Book a breakthrough to clarity session with me! Let’s talk it out.

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Multipassionate Business Options—Part 2

I promised the rest of my multipassionate journey to you here and I’m going to deliver.

But first, I encourage you to go back and read this post from two weeks ago—because it will make so much more sense! (The post below is a continuation of (and explanation of) Option 2 – divide and conquer)

I share my story, not because I think that it’s particularly fascinating. I share it because when I was building these two businesses, I wanted nothing more than to be able to read someone else’s story. I wanted to read that someone else had built two businesses and that they were living abundantly somewhere in the Pacific Northwest, rather than in a psych ward somewhere.

Knowing that others have gone before us gives us hope.

Now, I’m not saying that no one has gone before me. But it was a different time. Even though blogging was a “thing” in 2008, yoga teacher trainings were not yet all-the-rage. And let’s face it, yogis have not been the fastest adopters of technology so they weren’t exactly taking to the interwebs to be vulnerable with the whole wide world.

September 2008 – January 2012

Wellness / Lifestyle Coach

I supported clients in

  •      health behavior changes
  •      finding work – life – health balance
  •      building and maintaining a consistent yoga and mindfulness practice
  •      applying the wisdom of Ayurveda for inner and outer harmony
  •      learning healthy, seasonal cooking for self-healing
  •      becoming intuitive eaters
  •      accountability and goal support
  •      maintaining healthy self-care as healers and helpers
  •      healing from burnout and overwhelm prevention

January 2012 – June 2013

Lifestyle Coach

In this phase of my practice I did all the above except health behavior changes, and the Ayurveda and cooking portion of my work moved over exclusively to the Wisdom Method School of Yoga [link]

  • I began to separate the businesses financially at this point, though they remained under the same legal entity.
  • I separated the brand identities and built a social media following under each brand on Twitter, YouTube, Facebook, Pinterest and Instagram.
  • I separated online marketing strategies and email lists.
  • I hired an events coordinator to help with marketing, scheduling and promotion.
  • I hired a virtual team to help with the admin and customer service side of both businesses.

June 2013 – present

Lifestyle Design / Business Wellness Coach

  • I fully came out of the closet as a Holistic Business and Marketing Coach for the conscious community.
  • Legal separation of the business entities.
  • Each business has separate branding and marketing, professionally and virtually.
  • Each business has separate offerings and email list.
  • I hired a dedicated support person and a Programs Coordinator for the Wisdom Method School of Yoga, two additional virtual assistants (one primarily for social media and tech requests), a Programs Manager to keep both businesses running smoothly and to manage launches.
  • Trained faculty to assist and lead trainings in the Wisdom Method School of Yoga.
  • Shifted my schedule to include 50% of my days spent on creative work, including a forthcoming book about the Wisdom Method and the huge virtual yoga therapy project, the Wisdom Method Virtual Studio.

Option 3: Ready to weave together?

Maybe you don’t want to go narrow and strong (Option 1) and you’re not ready to divide and conquer (Option 2). Then, weave together (Option 3)!

In my opinion, the final option for a multipassionate business is actually the most fun but it requires a healthy amount of thinking outside the box and a tremendous amount of clarity around your passions resonance.

If you have a number of passions, pulling you in many directions, find the common theme, narrow down how you want to share and offer an integrated experience.

Let’s look at an example:

Say you’re a life coach who also teaches yoga and has a deep desire to share your creative passion: handmade books. You are equally passionate about these passions and really want to bring the art of making books into your business.

So you dig a little deeper and find there are several common themes: yoga, making handmade books and life coaching share in common the themes of empowerment, embodiment, skillful practice, focused attention and expression. The keys to an artful life.

Yoga and life coaching share the concept that our life is what we make it – and that we have the power to create and to reshape it. Making handmade books is all about freedom of expression and reshaping: in a literal and figurative binding together of focus, skill, and creative passion.

In book-making, you are bringing together the disparate materials and components, then shaping and reshaping, all in service to an open invitation to express.

So how can you weave your life coaching, yoga and book-making passions together?

First, consider how you like to work with people:

  •      One-on-one, short term?
  •      One-on-one, long term?
  •      Small group, short term?
  •      Small group, long term?

If you prefer to work with people one-on-one, offer an integrated yoga and coaching package and make each client a book to celebrate a milestone. Customize the book for each client and include the cost of the book into the value-added package. Be very specific and clear about the book’s meaning, purpose and relevance to the coaching experience.

If you prefer to work with people in small groups, short term, offer a Retreat experience including yoga practices, creative introspection, powerful conversations and a how-to class for handmade books.

If you prefer to work with people in small groups, longer term, consider offering an integrated yoga and coaching group program then ending it with a creativity retreat where you all make a book commemorating your time together.

Remember to consider the weeding out question from part one of this post: how to want to spend your day, every day?

Still stuck?

That’s what I’m here for, darling. Click over here to get in line for a Breakthrough to Clarity session.

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Welcome to My New Home

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In case this is your first time around these parts— or for those of you who are just not detail-oriented (we need big picture people in this world and I love you for who you are!)…

kellieadkins.com just got a makeover.

Creating a visual identity (read: brand) that truly reflects who you are is SO important. Your website is your stand-in when you’re not there to meet someone in person. It’s the customer service agent who never sleeps. It’s the receptionist who makes the first impression.

There is no question as to whether or not consciouspreneurs—like you—need a website & a strong visual identity.

The question is: do I DIY, do I hire cheap or do I go big or go home?

There is no right answer. It’s entirely dependent on where you are in your business.

When I opened the doors of my very first yoga biz—a studio—there were no extra dollars lying around for me pout into a fancy website. So I taught myself enough code to get by and that site served its purpose.

People could find the schedule, details on the eco-boutique and how to contact me.

As my career as a consciouspreneur evolved, so did the function of my website.

Not only that, but as I started to create higher value programs that demanded a higher price tag, I wanted to SHOW people that value. Not just tell them about it.

And so the new Kellie Adkins was born.

Well, that’s kind of the short version of the story.

There was another round of web & brand design in between DIY and this. The designer was talented and the site was lovely…but it wasn’t really me.

But one day you wake up and realize that your personal style and the way you view the world CAN actually be communicated visually.

Brand Design isn’t just strategic lines in vector files. It’s an art.

And the “Go Big or Go Home” kind of brand design happens when you find a designer  (or in the case of the new kellieadkins.com, a design TEAM) who gets you—a Brand Designer who can combine strategy & art to reflect who you are & what your future clients need to feel when they meet you at your home on the internet.

Welcome to my home.

In Celebration of this new sacred space, built to connect what I am doing in the world with the beautiful people I am meant to serve (That’s You!), I’m hosting a giveaway.

There are multiple prizes & multiple ways to enter. And because generosity is my first rule of business, fell free to click, share and tweet to your heart’s content!

 

a Rafflecopter giveaway

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Multipassionate Business Options—For Determined Consciouspreneurs

This week I sat down with The Stacey Harris to talk passion and building two businesses on her wonderful, educational & inspiring podcast Hit the Mic. You know, if you’ve been hanging around me—even if only virtually—that I am the multipassionate’s biggest advocate. BUT, I’m also the biggest advocate of understanding what you’re getting into, should you decide to follow your multipassionate heart into business. 

So today’s post continues the saga of building two businesses at once…

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Option 1:

Are You Ready to go Narrow and Strong?

When you have many passions, sometimes the best option is to go narrow and strong. Ground your passions in the day-to-day experience of wearing each hat and ask yourself: which business endeavor will provide the lifestyle and optimum work experience? Specifically, ask yourself what you want your days to look like.

Say, for example, you love sharing therapeutic yoga and you have mad graphic design skills. You feel torn between sharing therapeutic one-on-one healing sessions and creative endeavors.

Ultimately, the weeding out question is….

What do you want to do all day long?

Do you want to be creative, work with a small team – or by yourself – and be free to dictate your own schedule most of the time / every day?

Do you want to make connections and offer healing awareness to others in a group or one-on-one environment most of the time / every day?

You may have passions, but we all have particular Goddess Gifts and specific work in the world. If one of your passions serves that, but the other doesn’t, it’s time to let that one go.

If you want to spend most of your time creating, every day, then going narrow and strong in your web design business will be more fulfilling, long-term. Offering one-one-one healing sessions is a great part-time endeavor but won’t provide lasting satisfaction for a Creative.

If it’s still tricky to decide, then let your intuition decide which passions to go of by giving it a little time. Start on one trajectory – the one that appears most profitable and purposeful – and commit to “walking through the open doors.” (This is a quote from a conversation with wise-woman Joan Dwyer, yoga business mentor & studio owner.)

Take a step back and observe your feelings about your work and about your passions—observe your inner experience. Then observe what’s actually happening—the outer experience.

Option 2: Ready to divide and conquer?

If how you want to spend most of your days encompasses both passions, and you’re committed to a long-term vision, consider building both businesses at the same time. Yes, it will take longer, but it’s possible.

On building 2 businesses at the same time:

It is absolutely not for the faint of heart. You must be a Doer, not a Dreamer for this to work.

(Ok, you can dream, but it better be a Big Vision dream).

If you have a strategic plan (5 years) and a solid vision (10+ years) for each, and if you have a support strategy and if you have financial backing or a fiscal plan (both personal and professional) and if you have a strong marriage (just kidding! Sort of.)…

Then yes – give it a go.

(but read this first)

In my own businesses – coaching and yoga education, I chose to begin with each business branch interwoven. Since I was a small-town studio owner with a very small local community, it made sense to keep the two brands connected at the early stages.

The plan was to slowly grow each from the other, with the ultimate vision of dividing them into two strong, separate entities.

My offerings looked something like this:

  • coaching and yoga packages
  • workshops and yoga trainings with an integrated wellness component
  • YouTube videos to build a global following
  • A virtual wellness and lifestyle program.

That began in January 2012 with the advent of my virtual coaching business (Wisdom Method Wellness + Coaching) and my Yoga Education business (Wisdom Method School of Yoga).

Although these were under the same legal entity from the beginning, I kept finances, contacts and the brands separate. There was some overlap on social media and a lot of overlap in clientele; in fact, that was the intention: to use one stronger brand (what I was “known” for — being a Yoga Educator) to build the other brand (as a Coach).

As each supported the other in the beginning, I saw fairly rapid growth in the first and second years of each business. My work as a Wellness Coach was more multidimensional than diet and exercise – I brought in my yoga training to make it much more about lifestyle, inner experience and transformation.

I had learned to manage my business as an expression of my life’s work and the path to prosperity as energy management.  It was a natural next step to begin sharing this with my clients.

The coaching practice enriched the yoga education side of my business and the principles of yoga enriched the coaching side of my business.

I was the obvious choice when yoga teachers & yoga therapists who had trained with me began seeking support for their own businesses.

I’ll be honest and say that I didn’t feel ready to “hang out my shingle” as a business consultant until some time later. I offered my services mostly for free, karma exchange or as a bonus to trainings in the Wisdom Method School of Yoga.

When I did finally come out of the yoga business closet, my business coaching practice grew rapidly because of my experience at all levels of yoga business.

If you want to hear how I made—and continue to make—an abundant living as a yoga educator & more on the evolution of my coaching business, stay tuned. Part Two of this post is coming on October 21st.

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Is Passion Enough?

 

Around these parts, I talk quite a bit about building a business guided by your passions. My own passions guide all my business endeavors, so I’ve got room to talk.

But here’s a little not-so-secret: you shouldn’t start a business just because you’re passionate.

Maybe it’s surprising to read that, especially from me.

Notice the loophole?

You shouldn’t start a business JUST on your passions.

Which begs the question above: is passion really enough?

Passion is the fire energy, the driving force, the heartfire in your business. The fire of passion burns bright and strong. But passion is not enough.

Like it’s kissing cousin Desire, Passion eventually cools.

That’s the nature of time and transformation. All things pass …and fire expedites the transformation process.

 In order to keep the flame of your passion alive in business, you need to get used to hard work (over a long time, without wavering).

True, the work will be enjoyable, rewarding and ultimately more fulfilling than most standard 9-to-5’s, but let’s be clear: it’s still work.

The entrepreneurial life involves a deep dedication to learning the tools of the trade. Not YOUR trade: the trade of business.

If you’re a conscious creative type with big dreams and a desire to do meaningful work in the world, the cold hard reality of business know-how is daunting.

Then you have the day-to-day operations. Now you are not only a passionate creative / artist / healer / helper, you are a business owner! Congratulations on your new (business) baby!

 This is a wake-up call …even if you’re a seasoned business owner.

Let’s call on our friend, Curiosity, shall we? As the mother of Creativity, Curiosity invites us to remain open, playful and inquisitive. Curiosity keeps you asking the questions you need to answer in order to be successful in business.

 Curiosity + Passion are still not enough.

You need to develop the drive to keep going and the will to do what must be done. Self-discipline gets us to do the not-so-fun things in our business: like systems, launching, strategy, vision and planning.

The good news is that self-discipline can be learned.

The very good news is that the extreme form of self-discipline, grit, is easier for those of us in the passion-and purpose-centered community to develop. Grit is “the combination of very high persistence and very high passion for an objective.” (Seligman, Martin P. Fluorish: A Visionary New Understanding of Happiness and Well-being, p. 118)

While passion isn’t enough, you can combine the high passion for your meaningful work with a lion’s share of persistence to get grittier.

For the intentional entrepreneur, grit is self-discipline for the greater good. You have amazing work to do the world: creative, healing, empowering work.

Amp up the grit— in your service-centered business— for the greater good.

 Want to see how gritty you really are?

Take the grit test!

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P.S. don’t fret if your grittiness isn’t where you’d like it to be. Grit increases with age and education. I’d also add that grit increases with intentional practice: habits.

P.P.S. As fascinated with Grit as I am? Check out this video by Grit researcher, Angela Lee Duckworth. She literally coined the term. And she’s pretty gritty herself!

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Kiss Burnout—and Overwhelm— Goodbye

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This month I’m participating in a speaker series called Kiss Burnout Goodbye—a 21 Day Global Virtual Retreat for Service Oriented Professionals.

I went back and forth on whether it would burn me out to expend the time and energy to participate (and promote!) this series. And I finally settled on YES.

Even though there are a thousand to do’s on my list and a million ideas in my head, I chose to create time to talk about kissing burnout goodbye.

I did it for you! Because I want you—and all of our kula—to know that you can live out your passions profitably and without feeling overwhelmed. BUT, it does take some effort.

I’ve often talked and written about the state overwhelm that entrepreneurs—and even more so conscious entrepreneurs—inevitably find themselves in.

It’s not just about the tremendous amount of pressure that we put on ourselves. Or the budget constraints that force us to wear all hats. It’s also about the laundry that has to get done and the family that has to get fed.

My group coaching program From Purpose to Profit put a great deal of emphasis on avoiding overwhelm while creating a business that you’re passionate about.

I am REALLY serious about avoiding burnout and overwhelm. Some people believe that it comes with the territory. But I believe that we can learn from the lessons of conscious entrepreneurs who came before us. (Read: Don’t make the mistakes I made, because I’m literally telling you how to avoid them.)

In fact, I’ve been telling you how to avoid it, all along!

If you’re feeling overwhelmed or on the brink of burnout, head over to sign up for Kiss Burnout Goodbye.

Go ahead, I’ll wait.

I certainly don’t expect you to wait for October 6th to roll around before you start pulling yourself out of overwhelm and into something more vibrant.

So I pulled these from the archives to give you a head start.

  • Set effective goals so that you know where you’re heading and you won’t be distracted by those pesky distractions that lead to overwhelm.
  • Own your weaknesses! This allows us to seek help where we know we need it
  • Create Systems. That help that we know we need—because we own our weaknesses—won’t need to be micromanaged, if their actions are detailed out for them.

And don’t forget to join the Kula—because we have to stick together…for the sake of support and sanity.

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Guide to Effective Goal-Setting

 

IMG_9036We don’t have to wait for the New Year to sit down, reconnect with our intentions and make a plan. You have big dreams, many passions and an ever-expanding Bucket List.

But making a Bucket List and actually checking things off your Bucket List are very different things.

Maybe you haven’t been managing your workload well and it’s causing unnecessary stress. Maybe you’re procrastinating or getting caught in the Constant Comparison cycle of suffering. You can tell yourself that you’re going to get on your mat tomorrow morning at 5:30am so you’re ready to rock your creative projects by 7am. But then you get sucked into binge-watching Orange is the New Black and….once again, the 5:30 wake-up call goes unnoticed.

Here’s the secret to making Big Things happen:

Strategy actualizes vision.

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If you want to make big things happen, you have to commit to long-term vision and achievable action steps. Want to get that extra hour of creative work done in the morning? News flash: getting up at 5:30 a.m. is loads easier if you’re well rested, which means nighty-night time is no later than 10 p.m. So the secret to getting more creative work done? At 9pm you start your winding down ritual to get a better nights’ sleep: and that means tuning out and turning off all screens (including the ridiculously addicting OITNB).

Do you want to turn your intention into reality—rather than getting caught up in time-sucks that don’t serve you?

You need a plan.

What this plan does is help you overcome the main obstacles to positive change.

Why it works: because humans are predictable. In general, we have pretty good reasons for doing what we’re doing – even if what we’re doing isn’t good for us. The psychology behind the strategy takes habit formation and cognitive tape loops into account and presents us with opportunities to use our mind’s super-power (a.k.a. habit formation)  for good.

Ready? Get out your pen and paper. I’ll wait.

STEP 1: CREATE A VISION

Sounds easy, right? Not really. Many of us have really general (read: unspecific) goals for our future: and that’s a big fat reason why lots of us flunk the New Year’s Resolutions test every year. If you want to achieve Big Things, you need to get ultra-specific.

Fortunately for you you’re getting a head start on the New Year. By the time 2015 rolls around, you’ll have already created a habit. And you can just listen to your friends set their goals and send them over here to read this blog post to increase their chances of succeeding.

Ask yourself…

  • What do you want to accomplish?
  • What do you want to create?
  • What do want to do / learn / see?
  • Where do you want to travel?
  • What do you want to experience?
  • How do you want to show up in the world?
  • How do you want to feel?
  • What is your vision for your business / lifestyle / creative work?

Rather than being distracted by the “you’ve got mail” sound and Elephant Journal’s impossible-not-to-click headlines on Facebook, visualize laser-focus on your most fulfilling projects, dreams or life goals.

Write that down in big, broad strokes.

Example: I want to improve my focus in service to enhanced productivity.

STEP 2: CONSTRUCT A GOAL

You have your big vision, now let’s construct an attainable goal. Using our first example, we’d like to train our focus and increase productivity!

A regular work day is 8 hours. You’re either going to set a goal to do more work within those 8 hours, or do the same amount of work that you normally do, in less than 8 hours.

I encourage you to associate some numbers with this so that the goal is truly measurable. For example, you’ll complete one large scale project every month. Or you’ll be finished with all urgent “to do’s” for the day by 1pm.

It takes anywhere from 21-40 days to create a new habit (and even longer to keep it in place). Be wary of celebrating too early, by sleeping in after 3 or 4 days of your newly found productivity, you’re setting yourself back. Keep the momentum.

A resolution or intention is simply a focused, goal-specific habit. If you’re really in this thing for the long haul, then you can afford to take a little more time to achieve your goal.

Now write down your specific, measurable (realistic) goal.

Example: I will avoid checking email and social media until after 10 am in order to truly focus on the important projects that will leverage my creativity / business success / meaningful work in the world.

STEP 3: IDENTIFY THE BARRIERS

Mmmm-kay. Here comes the really fun part.

Most of us pretty much skip this step

(as evidenced in the example I gave at the beginning – my 5:30 am wake-up call is super-duper extra hard to stick with if I’m staying up too late).

Barriers are the things that keep you from doing the stuff you really want to do. Barriers are ubiquitous and predictable -and usually related to a deeply held limiting belief. It’s easier than you think to identify the barriers. Chances are you know exactly what they are; the barriers are the things you avoid verbalizing or thinking about. They are also the reason you (and I) spend so much time rationalizing. Here we go…don’t think, just write the first 5 things that come into your head when you think of WHY you haven’t [insert Big Goal here].

What are the barriers? (Just write them out here – we’ll come back to them!)

Example: I need more sleep than 7 hours, I like unwinding at night – mindless TV helps that, it’s difficult to go to bed at 10 pm, writing and creative work cause my to compare myself with others, if I go to bed so early my husband and I don’t get to spend much time together

STEP 4: COUNT YOUR BENEFITS

Here’s where you get to brainstorm all the ways our life will improve when you achieve your goal. The benefits you receive can be tangible or intangible; you can write on your benefits list things like “When I hone my focus, I’ll be able to accomplish twice as much work in half the time” (tangible) or “I’ll just feel more productive” (intangible).

Write them all out because this is your chance to get to the root of WHY you really want to achieve your goal. Once you count all the benefits, move on to Step 5.

Count the benefits here:

Example: When I do more creative work, I feel fulfilled;  I’ll be able to make a bigger impact in the world;  I will be able to leverage my business success while creating less stress for myself;  I can support / inspire / help more people when my own tank is filled; I will be a better example for my daughter 

STEP 5: PUT YOUR PLAN INTO ACTION

Here’s where the rubber hits the road. Even though benefits are more inspiring, barriers have more impact in our day-to-day. Which means in order to do Big Things you have to have a plan to tackle the barriers. Start knocking down those barriers one by one and you’ll be cruisin’ before you know it.

From the examples above, you can see a theme in all my barriers: the evening ritual. Each of my barriers is related to that time between my daughters’ bedtime and my own: usually fewer than 2 hours to be a grown-up person who wants to relax with my husband before bed. Your barriers may have a similar theme – a keystone barrier: try to identify it.

Barrier-Busting Plan:

Identify (and demolish) the keystone barrier.

Example: My keystone barrier was the evening ritual so I made a plan to start early by turning off all devices and stepping away from the desk immediately when my family comes home. We can have family dinner together so we get to spend quality time together then. I skip the TV programs in favor for a relaxing conversation with my husband. Finally, extend bedtime to 10:30 pm and wake-up no later than 6 am – this way, I awake refreshed and enjoyed relaxing wind-down time.

Benefits inspire. In addition to having a barrier-busting plan of attack, ensure you have some inspiration to whip out when your motivation flags. Make a daily practice of focusing on the benefits and you’ll get some extra ooomph when you need it. Want to increase your compliance with your goal? Motivate yourself with a prize (tangible or intangible) when you complete a full week of putting your strategy into place. Pick an awesome alarm tone that makes you excited to get out of bed, use one of Mashable’s 6 apps that block distractions, get a full 8 hours of sleep, educate yourself on what makes us focus, create a deck of affirmation cards and keep them somewhere you’ll see them daily.

Incentives motivate. Is there something you really love but never give yourself? Something you want to buy but it’s a luxury? An experience you’d like to have? Identify a highly-motivating incentive for yourself and commit to rewarding yourself when you achieve your goal. Put a picture of your most-wanted techy toy—let yourself buy it when you finish that big project you’ve been putting off for 6 months.

There you go. Barriers: demolished. Benefits: counted. Focus: honed.

STEP 6: GET HELP {when you need it}

Let’s face it; we can all use a little help now and then. Sure, in black and white it seems so simple. Do this, do that, eh, voila, results! In practice, it isn’t that simple. Get some extra support with a Breakthrough to Clarity session.

Want some accountability? Join us over in the Conscious Creative Kula.

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A Tarot Card Reading Shows the Multipassionate Conundrum

Tarot Card | Multipassionate Struggle | Osho Zen Tarot

Introspection is a business skill. (Didn’t you know?)

This is why introspection, inquiry and the occasional Tarot card reading guide my most pressing business decisions.

I don’t rush off to do a reading before every major decision, when I’m visioneering the evolution of my own business (and spiritual) development, I frequently rely on my favorite tool: the Osho Zen Tarot deck.

I’ll be the first to admit that I’m no Tarot expert: but I have communed with this particular deck for insight and direction since my college days.

I draw a single card from time to time as a journaling prompt.

But when faced with a particular challenge, I rely on the Past-Present-Resolution spread.  My most recent spread was illuminating.

 

After shuffling and splitting the deck in half, select the top card from one of the decks: it represents the Present influence, or here/now situation. The bottom card from that same deck represents the Past life (or your own past’s) influence on a particular situation. Then fan the deck and select a final card: this is the resolution to the paradox.

 

I’m affectionately titling this reading  “The Multipassionate Conundrum.”

It clearly illuminates the problem plaguing many multipassionates: narrowing down or giving up an interest.

But do you want to know the best part about the multipassionate conundrum?

The resolution is within our reach.

 

 

Tarot schizophrenia | Osho Zen Tarot

Past | 2 of Clouds

Message: mind is dualistic, embrace the third option: holism

To describe the reading, I’ll begin with the Past life/Past influences card. In this reading, the Past-life (or the past of your own life) influence is represented by the 2 of Clouds card: Schizophrenia.

In the card, the figure is draped precariously between two walls, desperate to avoid dropping into the abyss below. Letting go of the grip – in either direction – results in losing something. The suit of Clouds represents the mind in all it’s divisive and dualistic glory.

This card, specifically, illustrates the multipassionate conundrum: being of two minds.

Torn between precious and powerful interests, multipassionates struggle to find the best way to use our disparate skill sets and balance our substantial interests—in our business and in life.

The 2 of Clouds invites us to recognize this split as an inherent function of mind. In fact, multipassionates know more than most about being divided. The challenge, then, is to let go of our fixed ideas about interests, skill sets, and business trajectory and to instead focus on finding the harmonizing elements within our many passions. In other words, to take the third option: let go of fixed conceptions to discover the inherent resonance in our passions.

(And how do we do that? Well, we’re getting a little ahead of ourselves…read on!)

tarot adventure | Osho Zen tarot

Present | Page of Rainbows

Message: let go of divisive thinking and embrace a sense of wonder

The Present influence (here/now circumstance) is represented by the Page of Rainbows: Adventure. When interpreted through the lens of the entire reading (specifically, the relationship to the 2 of Clouds), the Page of Rainbows’ call to adventure is thrilling.

The Page of Rainbows invites us to embrace the third option (let go!) and re-discover the enthusiasm you had as a child.

Be brave, creative, open, vulnerable and trusting. Commit to growth as a function of change. Direct your own transformation: it is inevitable, so embrace it. The Adventure card is uplifting and insightful, offering us a new way to be. Open, creative, drawn by wonder – rather than divided, dualistic and strained. The Adventure card reminds us that we can relax a little bit, things are not always as serious as they seem. Rediscover the curiosity and playful spirit of youth – and bring that into your life and your business.

Tarot creativity

Resolution | Creativity

Message: unite the opposites, connect to Source

The Resolution card is from the Major Arcana, which gives it special import in the reading. The 22 cards of the Major Arcana tell a story of human psycho-spiritual development, from ignorant bliss (the Fool, first card) to self-realization (The Master, final card). Any Major Arcana card infuse the entire reading with a deeper meaning, providing perspective on a psycho-spiritual developmental stage: which is why the Creativity card as the resolution to the above paradox is particularly striking.

The message of the Creativity card is to unite opposites, draw from the radiant potential inherent within each of us, and call on our innate connection to Source.

Creativity is less a product or character trait than an attitude; it is an active mindset which we choose to bring to our experience. In this position – as the resolution of the paradox – the Creativity card invites us to move away from the struggle and division of the Schizophrenic (Past) influences, toward the Adventure-filled outlook with Creativity as the vehicle. It doesn’t matter how you express your creativity, the important part is to share, express, and offer up. Allow the universal energies to flow through you, in a unique, harmonious expression.

In Osho’s words:

“If you have something growing out of it within you, if it gives you growth, it is spiritual, it is creative, it is divine. You become more divine as you become more creative. Love what you do. Be meditative while you are doing it – whatsoever it is!”

So what does this all have to do with the multipassionate conundrum?

Invite creativity to your next play date. Think bigger, stay open, be vulnerable…jump outside the box as you contemplate the best shape for your work in the world. And remember that you have meaningful work to do in the world. When you feel divided, conflicted or stuck between a rock and a hard place, bring your spirit of adventure and open curiosity to the conundrum. Awaken creativity to access deeper wisdom.

The world needs you to follow your heart, darling, so stay true to you.

kellieadkins_graphic_xologo

 

 

 

 

P.S. In case you missed my previous notes, registration for the Fall session of From Purpose to Profit closes this Friday, September 12 at 11:59 pm EST.  Are you ready to bring all of yourself (and your abundant creativity) into a profitable, purpose-driven business you love? Read up and join us over here.

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8fold Path to Conscious Creative Business Success

ProfitFromYourCreativity2You’re a purpose-driven creative with big dreams and a passion to make a living -and a difference.

I’ll bet you also have many interests and a million ideas (an hour). Which is why it’s so darn tricky to hone in on which direction to turn, what opportunities to follow and how to actually talk about what you do.

Your least favorite question is: “So what do you do?”

(In fact, you wince a little on the inside when people ask. Because, really, how can you answer that in 30 seconds or less?! Where do you even begin?)

On top of all that, the business-side of business doesn’t really light your fire.

I get it.

When you are a multipassionate, it feels impossible to give a 5 second recap of what exactly it is you do…and—even more importantly—how you do it differently than everyone else. This conundrum makes your potential clients (your Dream Clients) confused about how you can actually serve them. It doesn’t matter how much they like you—and they do like you a lot—they won’t make that big investment if what they’re getting is unclear.

You constantly find yourself in the overworking, overwhelm cycle of conscious creative business. (And you underearn.) You struggle with pricing. You give away more than you should. You spend hours knocking out your 3 foot long to do list in the morning, only to find you have no time or energy for the work that really matters to you.

What if I told you there’s an elegant solution to your business blues?

No bullshit here: just a simple strategy to align your business and your soul-centered mission in the world. The best part? A successful and sustainable business doing what you love —serving Dream Clients you adore— is possible.

If you want to turn your passionate creativity into business success ASAP, click here to receive my free digital course “Profit From Your Creativity

If you’re not ready, you just haven’t suffered enough. But you will. And you’ll be back. And I’ll be here for you.

kellieadkins_graphic_xologo

 

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Just 6 Weeks Takes you From Purpose to Profit

The status quo is comfortable. But it keeps us from uncovering our innate talents—our Goddess Gifts.

Imagine what you could accomplish if you stepped out of your comfort zone and into your passions.

That’s exactly what I imagined when the idea for From Purpose to Profit was born. If you’ve been reading this blog for long, you know that my struggle has been real. From my very first yoga business to health coaching to yoga therapy training, I have learned innumerable lessons the hard way.

I wanted to learn from other people’s mistakes—thousands of dollars in effective business coaching would have been far more useful and far less draining than tens of thousands of dollars in learn-it-myself-business-mistakes.

But there just aren’t resources for multipassionate entrepreneur—so I made my own.

I put together the very best parts of my self-study, strategy and inspiration. These are the practices that I believe took my business from Purpose to Profit. I put them into this six week group coaching experience.

I know that when your heart fire is burning you want to move forward with full force and you want to make progress fast.

One of the biggest hurdles I’ve encountered in my business is losing momentum. I would start huge project or a 6-month-long mentorship with high hopes and beautiful intentions. I wanted to use my momentum to take action. But I just found myself stifled by all of the things I had to learn before I could take action.

I want you to use that beautiful momentum you have.

From Purpose to Profit is designed to keep you inspired! You’ll listen, learn and then you get to apply those lessons to your life, your passions and your business right away. Sure, it will take time to grow your business. But soul-centered and strategic business planning in a community of other conscious creative ‘preneurs? That’s a spark of instant inspiration ….and all it takes is a shining spark to light a fire.

You can do this.

You can leave complacency in the dust to pursue your passions and make an abundant living. You just can’t do it alone (well, ok, Miss Independent, you probably could…but there’s enough suffering in the world. A kula can exponentially explode your success and fulfillment in business. And we all know how precious our time -and this one life – is.).

Early registration for the fall session of From Purpose to Profit opened today. Get clear about your mission, reframe your business model, improve your visibility and expand your offerings.

I have poured so much of myself into this course, because I believe in you.

Isn’t it time you believed in yourself?

 P.S. If you register before September 1st, 2014, you get presents! Early birds will also receive KalaMapping | Annual Planning for yogis, yoga educators and Ompreneurs and the Elemental Business Blueprint (total collective value: $297). Usually reserved just for my one-on-one coaching clients, the KalaMapping and Elemental Business Blueprint are sacred goal design and profit planning for the intentional entrepreneur and are the perfect companion to From Purpose to Profit! The KalaMapping method is the exact process I use to concretize my annual business vision and plan my annual offerings so I avoid the feast-or-famine cycle in my businesses (you are planning, right?)It’s received rave reviews and right now it’s only available for From Purpose to Profit early birds. 

 

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  • I’m Glad You’re Here

    Because you’ve got 100 years to live, love + leave a remarkable impact. And it’s not only essential, it’s your DUTY to share your talents and unique gifts with the world. But you have to tune in before you can radiate out, and sometimes you need a coach to give you that final nudge or a teacher to show you your own light. And sometimes you need someone to cheer you on as you step courageously into your vibrant life.

  • Need a Clarity booster shot?

    Apply for a complementary Breakthrough to Clarity Session here. Let’s create your vibrant life – and passion-fueled business – together. Learn about my Breakthrough to Clarity sessions.