I promised the rest of my multipassionate journey to you here and I’m going to deliver.
But first, I encourage you to go back and read this post from two weeks ago—because it will make so much more sense! (The post below is a continuation of (and explanation of) Option 2 – divide and conquer)
I share my story, not because I think that it’s particularly fascinating. I share it because when I was building these two businesses, I wanted nothing more than to be able to read someone else’s story. I wanted to read that someone else had built two businesses and that they were living abundantly somewhere in the Pacific Northwest, rather than in a psych ward somewhere.
Knowing that others have gone before us gives us hope.
Now, I’m not saying that no one has gone before me. But it was a different time. Even though blogging was a “thing” in 2008, yoga teacher trainings were not yet all-the-rage. And let’s face it, yogis have not been the fastest adopters of technology so they weren’t exactly taking to the interwebs to be vulnerable with the whole wide world.
September 2008 – January 2012
Wellness / Lifestyle Coach
I supported clients in
- health behavior changes
- finding work – life – health balance
- building and maintaining a consistent yoga and mindfulness practice
- applying the wisdom of Ayurveda for inner and outer harmony
- learning healthy, seasonal cooking for self-healing
- becoming intuitive eaters
- accountability and goal support
- maintaining healthy self-care as healers and helpers
- healing from burnout and overwhelm prevention
January 2012 – June 2013
In this phase of my practice I did all the above except health behavior changes, and the Ayurveda and cooking portion of my work moved over exclusively to the Wisdom Method School of Yoga [link]
- I began to separate the businesses financially at this point, though they remained under the same legal entity.
- I separated the brand identities and built a social media following under each brand on Twitter, YouTube, Facebook, Pinterest and Instagram.
- I separated online marketing strategies and email lists.
- I hired an events coordinator to help with marketing, scheduling and promotion.
- I hired a virtual team to help with the admin and customer service side of both businesses.
June 2013 – present
Lifestyle Design / Business Wellness Coach
- I fully came out of the closet as a Holistic Business and Marketing Coach for the conscious community.
- Legal separation of the business entities.
- Each business has separate branding and marketing, professionally and virtually.
- Each business has separate offerings and email list.
- I hired a dedicated support person and a Programs Coordinator for the Wisdom Method School of Yoga, two additional virtual assistants (one primarily for social media and tech requests), a Programs Manager to keep both businesses running smoothly and to manage launches.
- Trained faculty to assist and lead trainings in the Wisdom Method School of Yoga.
- Shifted my schedule to include 50% of my days spent on creative work, including a forthcoming book about the Wisdom Method and the huge virtual yoga therapy project, the Wisdom Method Virtual Studio.
Option 3: Ready to weave together?
Maybe you don’t want to go narrow and strong (Option 1) and you’re not ready to divide and conquer (Option 2). Then, weave together (Option 3)!
In my opinion, the final option for a multipassionate business is actually the most fun but it requires a healthy amount of thinking outside the box and a tremendous amount of clarity around your passions resonance.
If you have a number of passions, pulling you in many directions, find the common theme, narrow down how you want to share and offer an integrated experience.
Let’s look at an example:
Say you’re a life coach who also teaches yoga and has a deep desire to share your creative passion: handmade books. You are equally passionate about these passions and really want to bring the art of making books into your business.
So you dig a little deeper and find there are several common themes: yoga, making handmade books and life coaching share in common the themes of empowerment, embodiment, skillful practice, focused attention and expression. The keys to an artful life.
Yoga and life coaching share the concept that our life is what we make it – and that we have the power to create and to reshape it. Making handmade books is all about freedom of expression and reshaping: in a literal and figurative binding together of focus, skill, and creative passion.
In book-making, you are bringing together the disparate materials and components, then shaping and reshaping, all in service to an open invitation to express.
So how can you weave your life coaching, yoga and book-making passions together?
First, consider how you like to work with people:
- One-on-one, short term?
- One-on-one, long term?
- Small group, short term?
- Small group, long term?
If you prefer to work with people one-on-one, offer an integrated yoga and coaching package and make each client a book to celebrate a milestone. Customize the book for each client and include the cost of the book into the value-added package. Be very specific and clear about the book’s meaning, purpose and relevance to the coaching experience.
If you prefer to work with people in small groups, short term, offer a Retreat experience including yoga practices, creative introspection, powerful conversations and a how-to class for handmade books.
If you prefer to work with people in small groups, longer term, consider offering an integrated yoga and coaching group program then ending it with a creativity retreat where you all make a book commemorating your time together.
Remember to consider the weeding out question from part one of this post: how to want to spend your day, every day?