Can you step away from your business—sit down with a cup of vegan hot cocoa— and truly enjoy your holiday?
For those of us in the healing and helping businesses, the holidays bring new challenges and experiences: special workshops, travel schedules, vacations and holiday closures.
Even our own holiday plans make this time of year a little less Zen than we’d like to admit.
And if you’re in the creative business, you’re probably rolling in orders & shipping right now. Or crossing your fingers that they’re coming soon!
Maybe you’re listening to yet another (potential) client say these three dreaded words: “After the holidays…”
Don’t let the holidays throw your beautifully crafted business into a tailspin. Nurture your business—and your own vital energy—by establishing some sweet and simple systems to holiday-proof your business and make this season much, much happier.
\\ Make it easy for people to contact you…virtually
I’m still amazed at how many service professionals (teachers, healers and yoga educators) don’t have their schedule —and an easy way to contact them—on their website and social media profiles.
Make it easy for people to get in touch with you. Not only will you engage more prospective clients, you will eliminate extra emails, weekend phone calls and potential clients texting you during the holiday festivities.
Go the extra mile with an automated email response to the contact form letting them know your upcoming schedule (including holiday closures); whether (or not) you are taking new clients; when they can expect to hear back from you; where to find a list of rates for classes / services.
Action Step: Set up a Contact form on your website
\\ Streamline your response system for new clients and prospects
Create a New Client / Prospect canned response for new clients interested in all the details on working with you: include what you do, what problem you solve, who you work with / your creative specialty, how you work with people (group, one-on-one, virtually, in person, custom pieces, design), responses to frequently asked questions, rates, schedule, and when they can expect a response from you.
Include links to paperwork they need to fill out pre-session, resources and anything else you need them to know (like when you’ll be celebrating your holidays sans email).
Action Step: Create your New Client / Prospect response letter
\\ Automate your Social Media
It is easier than you think to get a few weeks of content for your social media profiles scheduled and ready to go.
Map out the themes that go along with your upcoming programs, classes, creative/healing work, or retreats. Schedule content out for the time you will be celebrating and include appropriate hashtags, links and images for all content. You can use the “schedule” button (Available on Facebook Pages and HooteSuite, BufferApp or TweetDeck).
On Facebook, it looks like this:
Action Step: Draft your Holiday-time Social Content and schedule it (where applicable)
\\ Wrap up any loose ends
Although it isn’t a system, wrapping up little nagging tasks removes “radiant stress” during the holiday. Return those calls. Schedule that retreat. Upgrade your back-end. Wrap up your bookkeeping. Do an end of the year review of your business. Map out your post-Holiday schedule. Ensure you have small tasks buttoned up before get down to holiday good times!
Action Step: Tackle the nagging tasks in your business. You know the ones.
\\ Offer a next step
For those of you in the coaching, creative or design world, offer a “Pre-New Year” rate, sale or special offer that will encourage your Dream Clients to commit their dollars now – rather than later. It can be a specialty offer, a special payment plan, or a series of bonuses. Avoid offering extremely discounted services or products. Instead, focus on adding value to your Dream Client’s life: What do they really need? What do they want? What would delight/inspire/empower them?
If you offer a long-term or high value service, add an incentive for reserving a spot now (like a longer payment plan or a goal-supportive bonus). If you do custom or creative work, offer a small incentive for a downpayment or pre-payment.
Action Step: Develop a next step- and let your community know about it!
\\ Say Happy Holidays
Send your past and current Dream Clients a little love around this of year – and consider offering some holiday cheer to your newsletter / email list and social media fans. It doesn’t have to be fancy or expensive. A little gratitude goes a long way.
- Guided meditation (.mp3) to everyone on your email list
- Holiday eating guide to email list and clients
- Movement tips to help ease physical strain from holiday travel
- Stress Less tips for managing the holiday bonanza
- Handmade Holidays ideas or tips to email list and clients
Action Step: Send some holiday cheer to your community