7 Reasons Women Under Earn in Business (+ Tips to Earn More)

Women Under Earn

The world sees women as world-class multi-taskers; We’re often expected to juggle family, career, health, self-care, and hobbies without ever letting one of those precious balls drop from our hands. This is not breaking news, of course. Like me, I’m sure you’ve read at least a few of the “Can Women Have It All?” articles that magazines and websites continue to crank out on a near-daily basis.

And—as some of the more helpful articles point out—there are definite advantages to mastering multi-tasking. Filling many roles can make our lives richer, and understanding life balance makes us more agile at work and at home. But some of us aren’t meant to be Jills of All Trades, and attempting to be everything to everyone just puts us at risk of being mediocre across the board.

It also makes us far more likely to fall into the wage gap.

Most people are aware that women earn about $0.79 for every $1 paid to men. But these statistics are based largely on corporations, non-profits, universities, and other large-scale businesses. Those of us who have struck out as entrepreneurs or are running small, lean companies aren’t generally included. And my guess is that the gap would widen considerably if we were.

Because when you combine the expectations that society thrusts at us with the expectations we pile onto ourselves, many women business owners become utterly overwhelmed. Which translates into struggling to charge what we’re worth and earn what we deserve.

How do I know? Because I did it myself. For years!

Here’s why, what I did to change those self-defeating habits, and what YOU can do if you’re facing similar challenges:

1) I Didn’t Know How to Earn More

For far too long, I focused on the learning instead of the doing.. I knew there were some steps I could take that could help my business bring in more income (teacher training, coaching) but that’s where my knowledge ended. The actionable steps of building a multi-six figure or million-dollar business were way outside of my knowledge base—and well outside my comfort zone. I knew I could do it, I just didn’t know how to to do it.

WHAT I CHANGED: In my case, I needed a push from an outside source, so I hired mentors and coaches who had built businesses similar to the one I wanted for myself. Every time I got stuck on the “how to” of taking my business to the next level, I invested in targeted support to keep pushing me in the right direction. Each successive mentor highlighted the steps I could take to increase my income, and gave me the confidence to take action.

WHAT YOU CAN DO: I know it’s a major cliche, but take it one step at a time. Having a five-year plan is fantastic, but you need a five-month and even a five-week plan. If, like me, you know that delegating, advertising, or finding a mentor would boost your income, pick a single action and dive in. You’ve got to start somewhere!

2) I Believed Helpers Deserved Less

Because I’m a people helper by nature and by trade, I thought I didn’t deserve to command a higher income for my work. I was convinced that what I was doing was a calling, and that the meaning trumped the money. The problem with that? My innate and duty-driven urge to help others often came at the expense of my own health and happiness. To the extent that I couldn’t afford health insurance (so bye-bye regular checkups and health screenings) for my first 6 years in business.

WHAT I CHANGED: For me, this was a simple shift in mindset. It took a long time, but I finally accepted that all hard work deserves compensation, including mine. Helping people—whether it’s your calling or just your job—is incredibly important but you will be unable to do your job well if you are in a state of continuous financial strain.

WHAT YOU CAN DO: Remember that altruistic and creative occupations are equally as valuable as their bottom line-focused counterparts. And remember to take care of YOU first. Or you won’t be in business for long (…and who can you help then?).

3) I Didn’t Want to Look Greedy

As a former Southern Baptist, I learned early on that the love of money was the root of all evil (Timothy 6:10). In my child mind I extrapolated that to “money is the root of all evil.” It’s a common mistake and I’m not the first recovering Christian to conflate the meaning of that missive.

WHAT I CHANGED: Honestly? I got bone-tired of struggling to make ends meet month after month, and forced myself to accept that money was an essential part of business. In fact, it’s the essential energy of business, the energy that fuels your actions to attain your desired lifestyle. Money is also the ticket to choice and success, however you might define success for yourself. Yes, greed can get you into trouble, but the desire to earn a comfortable living is neither unreasonable nor perilous.

WHAT YOU CAN DO: When you feel money-guilt rising up, try this mantra: “Money is energy and an indication that I am serving the right people in my business. I deserve prosperity for my hard work.”

4) I Didn’t Want to Charge More Than My Peers

When I began practicing health coaching and yoga therapy, I did what many other service providers do: I compared my fees to those of similar services and charged the same (or less). I figured, “Well, that’s what so-and-so is charging so it must be fair.”

Wrong. Pricing isn’t arbitrary—it’s a strategy. And every person or business offering a particular service may not be offering the same level of service. Most of my “colleagues” weren’t graduate-trained behavioral change coaches with more than 600 hours of dedicated training in person-centered therapeutic yoga and a research background in functional foods and science-based nutrition. They were passionate yoga teachers with considerably less training and far fewer credentials. My professional pathway was a tad more rigorous, so the comparison trap didn’t do my bank account any favors.

WHAT I CHANGED: I did more research on coaches with training commensurate to my own and I found my own financial ease amount—then reverse-engineered my pricing from my service and income goals. I determined who I truly wanted to serve and reminded myself that being exceedingly generous is part of how I want to show up in the world—so charging more for my services aligned with how I wanted to serve! Remember: a higher price point for your offers shows potential customers that you value your own expertise and services. (And, yes, I might’ve held my breath and crossed my fingers on occasion, too! Charging more can feel like a leap of faith even when it’s a conscious choice.)

WHAT YOU CAN DO: Don’t just poke around, do real research. Find colleagues or companies with your level of training, experience, or mastery and investigate their price structures. Then charge 15% more because nearly every small business undercharges.

5) I Didn’t Know What to Do With More Money

I’ll be honest: for much of my life I ran from the responsibility associated with wealth. I was so triggered by my own income status that basic financial wellness sent me into mild panic attacks. Yes, I read blogs about personal finance and yes, my daddy taught me early on that I needed to have an emergency fund. And personal savings. And that credit cards were a slippery slope. (True story: I got my first credit card at age 33 when I realized that they could also be handy safety nets.) Short of that, my financial planning strategy was summarized in five words: spend less and save more.

WHAT I CHANGED: I met with a financial planner who told me how to use my profits to my best advantage. Then I actually did what she told me to do. Since her advice was specific to my income, needs, and goals, it was far easier to digest and implement than any book or blog post.

WHAT YOU CAN DO: While this is not financial or legal advice, consider meeting with a financial planner yourself, if you can. The initial consult is free and if you like a planner’s style and want to continue the relationship, she/he won’t generally charge you direct fees, but will instead take a small percentage from your investment earnings. Financial planners can also help with budgeting, retirement planning, and wills – all deeply boring but incredibly important things.

6) I Didn’t Want to Alienate Anyone

I don’t come from a wealthy family and most of my closest friends are in the blue-collar- to-mostly-comfortable income bracket. Earning more than friends or family felt like a betrayal of basic human connection and a disservice to my community. I didn’t want to make anyone I cared about feel “less than,” so I didn’t challenge or address my own under-earning habits.

WHAT I CHANGED: I reminded myself that personal wealth and conspicuous consumerism don’t always go hand-in-hand. I could earn more and be wealthier without parading that fact around town and making my loved-ones uneasy, jealous, or aggravated. And, through some delicate but essential conversations, was reminded that the people who love me genuinely want me to succeed. And that includes increasing my earnings —because, really? My ultimate dream is to be a philanthropist and invest in businesses that solve some of the world’s biggest problems…and money is a big part of making that dream a reality.

WHAT YOU CAN DO: Remember that how much you make doesn’t (or shouldn’t) change your fundamental values. Whether you’re making $30,000 or $300,000 each year, you’re still you.

7) I Didn’t Ask for More

I’ll be the first to admit that I learned some hard life lessons, well, the hard way. Including, “You don’t get what you deserve—you get what you ask for.” Since I shied away from asking for higher fees or better pay structures, I walked away with less money and had no one to blame but myself.

WHAT I CHANGED: I read “Lean In.” The book certainly isn’t perfect, but dang, it’s a great reminder that women are paid less simply because we don’t ask for more. I also began preparing myself mentally before every payment negotiation. Walking in knowing that I might be making some uncomfortable demands made it easier to tackle those tough topics when they arose.

WHAT YOU CAN DO: Acknowledge that “If you don’t ask, the answer is always, ‘no.’” And then force yourself to ask. Role play before negotiating, and arrive prepared to be bold. Remember that, as an entrepreneur, you are the only person who determines how much money you deserve for your work.

Does all this mean that I’m earning the absolute maximum I possibly could and constantly negotiating for more? Heck no. I still chicken out or make a bad call once in awhile, and I am totally fine with that. Running a business isn’t about perfection, it’s about progress. I’m smarter, savvier, and braver in my money-related decision-making now, and that’s an accomplishment in and of itself.

I hope that hearing my story has reminded you that everyone struggles, and that small changes can make a huge difference. Don’t walk away today with an income-focused to-do list the length of your arm. If you can tweak even one action or habit to increase your earning potential, you are making important, measureable, brag-worthy progress.

Progress that can keep you from falling into that pesky wage gap.

Speaking of progress —if you’re ready to mindfully earn more in your business, then you will love the upcoming Conscious Cash Flow Challenge. We’re kicking off on April 18 with 7 days of powerful and practical conscious cash flow love —and you can join us for FREE. Head right over here to sign up!

Posted in Business Design, conscious business, Women in Business | Tagged , , , , , | Leave a comment

Shit Happens before Shifts Happen

shift happens 2

Dearest —this post fits squarely in the “what I’ve learned and am now sharing in the hopes that you can avoid some of my mistakes” category. I do hope you find this glimpse into my journey helpful. 

The thing about rock bottom is that there is nowhere to go but up.

I began my yoga teaching career full of passion, enthusiasm and purpose. Four years later I was burned out, $40,000 in debt and disillusioned.

At that time, I was a graduate-trained nutritionist and health coach, a 1000-hour certified professional yoga therapist, a yoga teacher trainer and a studio owner. I was working 60+ hours a week, nearly every week. Vacation? What’s that? Healthcare? Nope. Luxuries? Absolutely not.

I’ve made a few mistakes in business and one of them was NOT paying myself early on and DIY’ing everything in my first business (as a Yoga Studio owner). Because I reinvested everything the business, I brought home less than $10,000 a year in wages which meant my husband and I were living on his unemployment check (that’s a longer story), the kindness of our family, meager savings and —when all else failed —credit cards.

I was ashamed.

I was resentful.

I was overworked and overwhelmed.

I was overqualified and underpaid.

Mostly? I was so exhausted from doing all the right things and seeing zero results. You see, I followed all the rules. I worked hard in high school so I could get a scholarship to college —then I worked 2-3 jobs during college so I’d stay out of debt. Then, when I realized my liberal arts B.A. was worth next to nothing in the competitive job market, I went to grad school —and just to be safe — I earned a yoga therapy certificate at the same time.

And when I still couldn’t find “gainful employment” (because no one knew what the heck a “Yoga Therapist and Health Coach” was 10 years ago), I started a business. I opened a Yoga Studio and Ecoboutique in a town where yoga was new, revolutionary —and completely foreign. So I hustled, I networked, I educated. I brought yoga to schools and businesses. I marketed my quiet-loving-INFJ-socks off. I was patient, persistent, pragmatic AND gritty.

And —four years later — I was so tired. I was a new mommy on an emotional roller coaster with no end in sight.

The shit hit the fan when I found myself in a severe depression —that I recognized was a very bad sign.

But that rock-bottom moment was a universal wake-up call.

I WOKE UP to how I had been mis-managing my own energy: financial, emotional and physical.

Then, I took responsibility —and I played the “What if?” game with myself.

What if: I scrap everything and start over. (I did)

What if: I challenge myself to create FOR the clients I want to work with rather than complaining that I couldn’t find the right clients. (I did..and, with a little conscious marketing, they found ME)

What if: I make jewelry on the side to bring in a little money while I write a high-value program. (I did. And it worked)

What if: my husband and I take a hard look at our finances and see where we can cut corners. (We did. And we hustled. We gave up dinners out, cable, shopping sprees, health screenings for a year, and a new car. We cut everything that was not an absolute necessity in order to fund our dream. We had endless garage sales and sold stuff that was sitting in our closets collecting dust.)

What if: I stop doing the things that are draining me and focus on what is important. (I did. I focused on creating a business that honors my values and commitments to family, to service and to making a difference while living intentionally. I let go of the bullshit that was keeping me stuck: like compare-despair, feeling not-good-enough, not-ready-enough, not-yogi-enough.)

What if: I TRUST that the dots in my life will connect…when I honestly take action every day. (I did. I still do.)

What if: I make a stretch goal THEN INVEST in myself to make it happen. (I stretched myself to double my profit every year for 5 years. I invested –yes, I paid out money I DIDN’T HAVE – on the best business coaches I could NOT afford [see above as to how I paid for that coaching]. Then –with their support — I moved mountains to meet those goals. It happened. It’s still happening.)

The other thing about rock bottom is that you get really motivated: I knew I wanted change and I was willing to do the work –for the better. I was no longer willing to hide from myself and the truth of how my own thinking patterns (samskaras) were creating my own suffering (samsara).

What really happened was that I SHIFTED. I made the decision that something had to shift- then I made the decision that that something was me.

I didn’t wait until I had permission (or the money).

I didn’t wait until my husband was on board (we trusted each other and I knew it was the right thing for me. I lept —he got on board. End of story).

I didn’t wait for anyone’s approval.

I didn’t wait for the “right time.” (Darling, if you’re waiting for the “right time,” well, I hate to be the bearer or bad news, but there is NEVER a right time to push your edge and invest in your own growth. There is only right now.)

I didn’t have the luxury of waiting: it was thrive to survive.

I made so many mistakes in my journey as a conscious entrepreneur and and I had to learn so much the hard way. And absofuckinglutely that shit was hard.

Every single choice I’ve made FOR THE BETTER over the lifetime of my business has been HARD, BOLD and TERRIFYING.

But I’m getting used to the discomfort: because that’s what growth feels like. Or, as we say in the Wisdom Method, get used to the discomfort of therapeutic change.

What I actually did (steal these strategies!):

#1 // I raised my rates and asked for more

I ran the numbers in my business and finally made friends with my finances. Then, I raised my rates so I could focus on what EVERY business needs: profit. Even though my voice shook and “friends” and colleagues judged me or accused me of being “in it for the money,” I did it anyway.

#2 // I got clear on my Dream Clients

I honed in on the people I could BEST serve —the ones that really needed (and wanted) what I had. Then, I created high-value programs FOR  those Dream Clients: even though I didn’t know where to find them, or how those programs would fill.

#3 // I stopped doing the things that drained me

I took a hard look at what paid me the least (group yoga classes) and shifted focus to the high value services that I actually loved to do :: like coaching and working with small groups of dedicated practitioners who wanted to see BIG changes in their lives – via my yoga teacher training institute and day-long retreats.

#4 // I stopped complaining and blaming

Dearest, you will never have a happy life (or business) with a toxic, negative mind. Purging complaining was one of the hardest spiritual practices thus far —but so necessary. Complaining is toxic to your mind, body and spirit. And blame? That only feeds the cycle of irresponsibility and fuels victim-mode. Take charge of your thoughts and you will take charge of your life. Then focus on taking action. When I got to a point where I felt stuck or frustrated, I got the right support.

#5 // I invested in the “best” coaches

I’ll be completely transparent here —my first coaching experience was a huge learning lesson (and I talk more about how to find the right coach for you over here). But I continued investing after that experience —mostly with coaches who knew where I was, knew how to lovingly challenge me, and had direct insight on where I wanted to go.

#6 // I gave up everything superfluous

If I didn’t need it or it didn’t offer an ROI (actual or energetic), I let it go. That included some of the ‘comforts’ of daily living like dinners out, new clothes and cable. I did it for a purpose so it didn’t feel like a sacrifice —it was what needed to happen to achieve my dream of making a difference AND making a living. In practice that looked like no more indiscriminate spending and only budgeted expenses that aligned with my values and gave me a healthy ROI.

#7 // I kept my promises to myself

I kept every single promise. That meant showing up to my yoga mat and meditation cushion every day. That meant doing my coaching “homework.” That meant moving mountains to meet my goals. I built self-efficacy and self-trust this way and that gave me the strength to keep going. I trusted that the dots in my life would connect.

#8 // I hustled, prayed, cried, failed, fell down, picked myself back up

The most successful people in the world know that the pathway to success is paved in failures. Fall down seven times, get up eight times. The magic is in the action that comes AFTER you fall down (hint: get up and keep going).

Three years after that critical point, I had a thriving Yoga Therapy Education Institute, my family was on track to financial independence (almost completely debt free), and I was working with clients I LOVE. All while creating beautiful programs that help other Yoga Teachers re-invent their teaching, challenge their own thinking and find financial security doing what they love.

Five years post-rock-bottom, I’ve now licensed my Teacher Training curriculum, developed passive revenue products, am earning more in 3 months than I used to in an entire year, and working FAR less than I ever expected I could, all while living in my dream location and loving every part of my business —including my amazing clients!

Here’s the thing, dear one. I’m no different than you —I just did the hard thing.

I imagined immensities for my own life. I didn’t take or make any excuses (my own or others).

And mostly? I got comfortable with being uncomfortable as I traversed the radiant expanse between where I was and where I wanted to be.

Are you ready to imagine immensities for your own life?

Allow me to be your guide. Click here if you’re ready to catalyze your own business growth.

Posted in Client Attraction, conscious business, Inspire & Grow | Tagged , , , | Leave a comment

Use Self Care to Grow Your Business + Prevent Burnout as a Woman Entrepreneur

Self Care Tea with Honey

If you’re in the healing, helping and wellness fields, chances are you have a deep desire to facilitate change and encourage others in their healing journey. In fact, many of us in these fields came to yoga, massage, meditation, acupuncture, therapy, coaching or integrative medicine because of personal crises. Your passion and enthusiasm for healing may have even eclipsed your own personal needs at times.  Maybe your own self-care has slipped to the extent that burnout is a common occurrence (or at least a recent memory).

My own healing journey began at age 17 with meditation, Ayurveda, healing essential oils and Buddhist studies. Over the next several years, I added yoga, pranayama and Western nutrition to the mix of self-care supports to maintain a mindful lifestyle.

I support other women healers and helpers who love to empower their own clients to embark on healing journeys because I, too, have experienced the power of integrative self-care.

Did you know that self-care is a powerful strategy for business success?

Self-care is essential for avoiding burnout and overwhelm and for maintaining healthy work-life flow. In my work with other conscious women healers and helpers, I support the discovery process for finding one’s optimum self-care supports for overall balance and ease —in life and business.

Over the years —and through much trial and error —I’ve developed a set of essential self-care tips for conscious women entrepreneurs in the healing and helping fields who are often wearing many other hats: mother, caretaker, volunteer, social activist, artist-by-night.

1) Take care of you first

Pretend I’m wearing my best flight attendent uniform right now and reminding you to put your own oxygen mask on before helping others in crisis—bring that into your business as well. YOU are the heart of your business. Take time for precious self-care, commit to your practices, emphasize appropriate nourishment and sacred rejuvenation. In the Buddhist tradition, the Oxygen Mask Law is summarized in the teaching of bodhicitta: the wish to be free of suffering so that you may support others in freeing their own bonds as well. As a healer, helper, or spiritual entrepreneur, your business exists because of your deep wish to support others, to empower others, to help others awaken. Give that gift to yourself first.

In practice: Eat something nourishing, put your feet up, greet the day with meditation, take a savasana (or a day off).

Mantra: “My business thrives when I nourish myself and tend to my own basic needs first.”

2) Treat money as energy

The sooner you accept that money is energy, the faster you are able to direct your energy appropriately. When you accept that the act of attending to your money-energy is itself an act of self-care, it is much easier to make friends with your finances. Just as you breathe into the tight areas of our body in a yoga posture, or channel your strength for the last miles of the marathon, you can learn the direct the money-energy of your business with rigorous intention.  If you are frustrated with your current financial situation, get out your last 3 bank and credit card statements and see where your money is actually going. Start treating it as any other energy source. More in, less out is a positive energy balance. Decide how much money you actually need to remain in financial ease —and if you are unsure of what that amount is or how to earn it, get the support you need right here.

In practice: Make friends with your finances. Take a look around at the places money energy is “leaking out” —in business and in life —and stop the leaks! Consider eating at home more often (because you’ll eat better that way, too! See tip #1), skipping the $5 mega-drink from the coffee shop and choosing a home-brew instead. There are many ways to honor your current financial reality without depriving yourself —and shifting the money story from one of lack to one of abundance is a supreme act of self-care.

Mantra: “Abundance expands when I direct the money-energy in my business appropriately.”

3) Treat time as the resource it is

Your time is sacred, precious and finite so use it effectively by staying focused on the services, offerings, tasks, hobbies and causes that light your heart fire. Anyone who has time to obsessively check in with their Instagram (or Facebook) feed has time to build a sustainable business.

Treating time as a resource also means you prioritize your home, work and life endeavors ensuring that the most important things get done. This is the essence of values-centric business —and probably one of the reasons you went into business for yourself, too! …so get clear on the tasks that will truly leverage your business efforts and let the others fall to the wayside (or delegate it).

In practice: Prioritize the tasks that will leverage your business —these are the tasks that pave the way for business growth and the ones that bring dollars in the doors.

Mantra: “I respect myself enough to treat time as the non-renewable resource it is.”

4) Build the right business for YOU

Building the right business for you begins by looking at your strengths, passions, and skills. If you love to learn, study and teach, then you’ll be happier in a model that allows you to share your intellectual endeavors in that arena. If you ache to connect people in larger, group experiences, a business model where you plan or attend conferences, festivals or retreats will ultimately provide you more satisfaction. If you are passionate about your hometown community, a strong local presence (opening a yoga studio, wellness center, or building a local private client base) may be a good fit.

In practice: Identify your talents, passions, skills and strengths and commit to bringing them fully into your business.

Mantra: “By aligning who I am with what I do, my business becomes an act of sacred self-realization.”

5) Create Daily Rituals that Support Long-Term Success

Our daily habits matter because every day counts in business. What you do with your most productive hours within the day may make the difference between building a profitable business or burning out. And what you do (or do not do) today may affect whether your business has working capital in six months —or whether you are closing the doors.

Internalize this truth: what you do this year will affect where your business will be in 3 years.

But which actions DO we take? What exactly IS the next best step? When is enough, enough? Most importantly, how do you keep taking baby steps forward on a Big Vision plan when our motivation flags? Or when life gets crazy? Or when the little one comes down with a fever? How do you keep going when you have just endured a life-shifting revelation?

Here’s my solution:

I call this a business dinacharya. Dinacharya is the Sanskrit term for a series of small daily practices that allow for greater ease in body, mind. Drawn from Ayurveda, dinacharya is a method of framing your time in the space of a day to align individual and universal energies.

The principle of dinacharya is that small actions, taken daily, have a cumulative and exponential effect.

From a highly pragmatic view, dinacharya is the foundation of your health—and, in my view, the health of your business. Healthy daily habits invite harmony, wellbeing, and longevity —in business and in life. While dinacharya for our physical health includes practices like movement, mindset, connection, spiritual practices and communication, a business dinacharya includes customer service, client work, group classes, checking email, social media, and financial elements. Your business dinacharya also needs to include preventive, supportive and goal-directed measures to ensure you are staying on course with your business vision.
(You DO have a business vision, right?)

As a conscious entrepreneur, you crave a certain lifestyle —and you want to build a business that supports that lifestyle. You want meaningful work, creative rest, time for your practices, and sacred space for the values you treasure. There’s only one way to make this happen —you have to build a business that reflects your values at all levels.

In practice: Have a clear picture of what actions are necessary to move your business forward and what actions are necessary for keeping the proverbial doors open. Usually those are two different categories.

Mantra: “Focus is practical magic —and my small focused actions have a cumulative and exponential effect”

Need some support determining the right actions to take each day? My proverbial door is wide open for you, darling.

Ok, now tell me: what did I forget? Do you have self-care tips to share? Let us know in the comments below —or head over to the Conscious Entrepreneur’s Kula and share there!

Posted in blog, conscious business, Conscious Lifestyle Design, Women in Business | Tagged , , , | Leave a comment

5 Tips to Improve Your Content Marketing

2016-02-24-roman-drits-barnimages-001

Do you want to become a leader in your industry?

Are you ready for a steady stream of perfect-fit clients to knock down your (proverbial) door?

Awesome! You are in the right place.

Becoming a known expert is easier than ever with the power of information —and you have valuable wisdom and insight to share!

The key to content marketing success is creating interesting content that your audience is going to find valuable, useful and shareable!

In our last post on the subject of content marketing, How to Create Engaging Content that Attracts Your Dream Clients, I talked to you briefly about something called VIRAS. VIRAS is an acronym that, when followed throughout the content creation process, improves our content and attracts more of the best-fit clients.

VIRAS stands for = valuable, inspiring, relevant, actionable and specific.

Let’s take a look at each of the five pieces of VIRAS —together they form a five-step process you can apply to improve your own content marketing.

1) V is for Valuable

When considering content to share, ask yourself —who values this information? Even better: ask, Is it my perfect-fit client? If the answer is no-one, then forget about using it to attract more clients.

Here’s a quick example: Although I’m a certified yoga therapist with over 10,000 teaching hours (and a 17 year practice) I don’t share content related to yoga anatomy, therapeutic yoga or the Wisdom Method on this blog. Why? Because it’s not valuable to my perfect-fit client.

2) I is for Inspiring

Keep your content inspiring and positive. Although you definitely want to employ effective psychological triggers (like loss-gain, opportunity cost and urgency), remain as positive as possible in your messaging.Walking the line between motivating and empowering is a skill in sharing content that your Dream Clients will adore. Remain as positive in your language as possible —including reframing negative calls to action in positive terms.

For example: Although I could have written the first sentence of above paragraph as follows: “Don’t use a negative tone in your content.” Do you notice how that sentence elicits a different feeling? A simple reframe using positive language has a lighter tone and an empowering after-effect.

3) R is for Relevant

Is the content you are sharing relevant to your perfect-fit client? Only share content that is of direct relevance to your potential client or customer. If you can connect an experience, story, or insight to a current lesson that interests your Dream Client, then by all means, go ahead.

For example, is it important for you to know that I cleaned houses for 5 years during high school and college? Only if I can connect it to a specific lessons learned: doing whatever it takes to reach your goals, time management, early entrepreneurial skills and developing high value services that advance your income and opportunities.

4) A is for Actionable

Your content needs to have a point. Asking yourself a simple question — “What’s the point?” — is a great place to begin to ensure your content is actionable to your client. There needs to be a clear next step for the reader / viewer. For example, the Content Topic + Title Planner is a great action-oriented next step for my own perfect-fit client. It provides the client with an immediate way to apply the insights from this article… and you can download it right here.

What do you want to the reader / viewer / listener to do after they read / watch / listen? What action-oriented tips will you leave them with? Is there a next step —either in another piece of Free content (perhaps behind an opt-in gate or application) or in a paid product or service?

5) S is for Specific

Last but not least, ensure the content you are sharing is specific to a particular person, client or customer. Your mom may read your blog, but chances are you are not trying to attract your mom into your business.

Consider what the client needs that you, or your amazing offers, can provide. In fact, be sure that each piece of content you share has a specific gain for your client. Better still, noodle over the top 5 problems you solve for your Dream Client and create content that provides those solutions!

It helps to envision your specific Dream Client when creating content. Imagine them receiving the content in great detail: how will they feel before reading / watching / listening? How will they feel after? Who will they share it with? The more specific you become with your content, the more it will resonate with your Dream Clients.

Pass each of the content pieces you create through this VIRAS litmus test and you’ll see more engagement and interaction on the content you create. This interaction will lead to you gaining more followers / fans who will want even more of what it is you are sharing. Keeping people waiting on the edge of their seat for the next thing you create is a total business sweet spot.

Screenshot 2016-03-02 10.40.47Helpful Tool: Content Topic + Title Planner

This free, downloadable PDF will help you to lay out your content ideas and sort them into helpful topics and categories as well as line-up the best call-to-action for each and the overall purpose for each piece of content you create.

There is a specific area that focuses on VIRAS and helps you to keep it top of mind when planning each of your content pieces.

Click here to download your free content topic + title planner now.

I’d Love to Hear from You

What were your biggest takeaways from today’s article? How will this help you move your business forward and attract more clients? Leave your insights in the comments below!

Did you love this article? Share the love! Click to tweet below (or use the social buttons on the side).

I’m loving these content marketing tips from @kellie_adkins. Grab the free guide at http://bit.ly/1pzm4Tg

Posted in blog, conscious business, Mindful Marketing, Strategy + Planning | Tagged , , , , , , , | 2 Responses

How to Create Engaging Content that Attracts Your Dream Clients

kaboompics.com_Grey Felt Journal TO DO LIST on a white desk

Knowing how, and where, to attract your dream clients can feel elusive to most entrepreneurs. The “if you build it, they will come” philosophy doesn’t always hold up and, unfortunately, most entrepreneurs learn this the hard way! However, there is one strategy that does work when applied correctly and that strategy is: content.

Crafting the right content for your audience is critical to your overall success.

Engaging blog posts, videos, live streams and downloads can draw your potential clients in and help them feel as though they are in the right place. Aligned content can provide them with the “taste test” they need to move from prospect to customer confidently.

Let’s take a look at the steps required to take your content from boring to soaring.

Step #1 – Cozy Up to Your Customers

The first thing you need to do is understand who your prospects are and what they want. Not all people are created equal so what works in your business may not work in mine and vice versa.

The best way to figure out what people want, content-wise, is to look at your current content systems and figure out which is performing the best. For some of you, that may be your blog or your newsletter whereas other people may see more success on social media.

Jot the following platforms down on a sheet of paper and rank them in order of most engaged to least engaged:

  • Blogs
  • Newsletters
  • Videos
  • Podcasts
  • Audiobooks
  • eBooks / eGuides
  • Social writing sites like LinkedIn Posts, Quora or Medium

The second best way to figure out what works is to survey your audience. You can use a tool, like Survey Monkey, to craft a quick and easy survey to share with your list and your social media networks. Keep the survey short and sweet and ask questions like, “Where do you do most of your online content consumption?” or “Where do you spend most of your time online?”

Understanding your prospect’s behaviors, and their preferred consumption style, will help you to narrow your efforts in on what works.

Step #2 – Determine Your Own Level of Commitment

Creating content is hard work and is incredibly time consuming. Since we can’t create content for every platform, every day and maintain a high degree of quality, we need to be much more selective about where we spend our time.

Ask yourself the following questions:

  • How many hours can I, realistically speaking, put into content creation?
  • Which mediums are the easiest for me to create content for?
  • What am I willing, and able, to create on a regular schedule?

Because consistency is key in content marketing, the most effective content to share is the one that you will consistently create. Consistency is how you build trust with your potential clients and generate the connections necessary for business.

Step #3 – Figure Out Your Posting Schedule

Once you know the platform you’re going to create for, based on your prospect’s preferences, and you’ve created a schedule that you can easily commit to, the next step is to jot down a posting schedule so that you can stick to it.

In most cases, a weekly schedule works best for most people (i.e.: 1 blog post per week, 1 newsletter per week, 5 social media updates per week, etc.) but you need to find the balance that works for you.

Prioritize your weekly content schedule so your potential clients get in the habit of hearing from you — and get excited about what you are sharing!

One of the ways to get them excited is to ensure that your content is valuable, inspiring, relevant, actionable and specific (VIRAS). We’ll dive deeper into VIRAS in a future post.

Step #4 – Determine Your Content Focus

Riddle me this: what are the top 5 struggles your perfect-fit clients have right now? Those five solutions are a great place to start with content creation.

If you are just beginning to create a content strategy, you may need to get a high level overview of your existing content. Run everything through the VIRAS test and eliminate anything that is off-brand or irrelevant to your current work.

Then look at your products and services – what are the results that your clients and customers have received from your signature offers? Divide those results into how-to articles and create content that walks them through the process of getting those results.

We’ll explore the best ways to share content, without feeling like you’re giving away too much, in a future post but to help you start your content planning process, I have a helpful tool that you can download and start using today.

Screenshot 2016-03-02 10.40.47Helpful Tool: Content Topic + Title Planner

This free, downloadable PDF will help you to lay out your content ideas and sort them into helpful topics and categories as well as line-up the best call-to-action for each and the overall purpose for each piece of content you create.

As we move through our future content creation posts, you can use this planner to fine-tune and perfect your content strategy and get even clearer about who your audience is, what they want and what you can deliver to them.

Click here to download your free content topic + title planner now.

Questions + Taking It Further

If you have any questions about the first four steps, please leave them as a comment below or book a complimentary session with me to chat more about content strategies that work.

Soon, I’ll be sharing more steps in the content strategy process that will help you to get even more clear about what your audience needs and how to deliver it to them in a way that converts prospects to clients.

Stay tuned!

Posted in Client Attraction, Mindful Marketing | Tagged , , , , | 2 Responses

How To Work Less + Earn More (Steal these Strategies)

picjumbo.com_P1000245

Before you become an entrepreneur, there is often a moment in time when what you want bumps up against your current state. For example, let’s say you crave freedom and flexibility but you’re stuck working a 9-to-5 job. Your desire for what you want will naturally bump up against your current limitations, thus providing you with contrast.

This contrast can be used as a compass to point you in the right direction… provided that you are ready to be guided.

For many entrepreneurs, it was this compass that led them to the land of self-employment. Sometimes we get here with a fantastic guide to lead the way (ie: a mentor or coach) and other times we’re on our own – navigating unfamiliar terrain and hoping that we find our way.

No matter how you reach your destination, sometimes it still doesn’t look exactly how we envisioned it. For those of you that craved freedom and flexibility, you might arrive at the heart of entrepreneurship and realize you’re working more than you did before you started. This newly found contrast can be a bit unsettling as the journey was meant to lead you to your preferred end state.

When I mapped out my 2016 business plans, I committed to the following things:

  1. STOP being everything to everyone: being a full-time Yoga Educator and a full-time Mentor / Coach was no longer working for me. I had to choose.
  2. STOP being the bottleneck in my business: I needed to automate (or pass the torch on) as many things as possible so that I could spend my time with my daughter and…
  3. EXPAND my influence and increase my income without working more, so that I could be earning even while doing what my heart desires most.

However, committing to things in thought and paper is simply one piece. The next step, the much more difficult one, is action.

So, I took out my sparkly sword of discernment and chopped away at the signature offers and services that no longer fit my business vision.

I outsourced the things in my business that didn’t light my fire.

I got better at dealing with my fear of self-promotion and started showing up in a bigger way.
The results have been astounding.

My “no more playing small” approach to business is working — as of today I’m earning 3x more and working half as much!

The best part? I only made a few simple tweaks — and since I’m a “Learn it to share it” kinda gal, I’m over-the-moon excited to share exactly what I did and teach you how to do it too!

The Simple Strategies I Used to Get Massive Results (With Less Overwhelm) —and How To Apply Them in Your Business 

Cut out the offers that were draining resources.
In my case, that was also a significant source of revenue so I had to get creative. Yoga Teacher training was a significant income source but the time spent to manage the school meant it used up a lot of resources. When I took a (non-emotional) look at the numbers, the answer was clear: retire myself from (most) live trainings.

> Your turn:  What signature offers or services are bringing in the LEAST amount of revenue for the resources invested (time, energy, money)?

Stepped fully into my zone of genius empowering holistic entrepreneurs to do more of what they love, more profitably.
When I took a step back and evaluated my business strengths, the answer was clear: I love mentorship. Although mentorship is a part of the Yoga Teacher Training, I really enjoyed mentoring other holistic entrepreneurs in their businesses. I often had to limit my business mentoring in order to keep up with the several simultaneous trainings I ran through the Wisdom Method School of Yoga —as I also provide mentorship to the program attendees. When I embraced mentorship specifically as my particular zone of genius, retiring myself from live trainings didn’t feel as scary —it was simply the better business decision.

Stepping away from teaching live trainings also allowed me to eliminate the offers in my business that didn’t speak specifically to my niche: although I do work with yoga teachers, I also mentor coaches, acupuncture physicians, bodyworkers, intuitives and helpers of all kinds. The yoga-specific offers moved to the backburner (and offered only to those who need them) so my niche got simultaneously broader and more clear.

> Your turn: What is your particular zone of genius in your business? How can you align that (more) fully with your primary revenue stream?

Got specific and focused in all marketing and promotion.
Once I stepped into my zone serving holistic entrepreneurs, I became much more confident and creative in marketing and promotion tasks. Before, I used to dread writing blog posts, newsletters and social media updates. Now that I’ve focused in on empowering holistic entrepreneurs to earn more, work less and increase their influence, I have so much to say that showing up and sharing inspiring, relevant, actionable content is actually fun! Even better, my fear (a.k.a. “internal ick-factor”) of self-promotion is nearly gone. Telling (the right) people how I can help solve their problems (namely: not earning enough, not enough clients, hitting an income ceiling, low visibility, overwhelmed) feels like a service —not sales.

> Your turn: What are the top 3-5 problems you solve for your clients or customers? Now focus all your content marketing efforts on answering the questions they have about those problems, educating them about how you can help them solve those problems, and sharing your particular solution(s) to those problems.

So, now what?

Now it’s your turn! Spend some time answering the questions above and apply the insights gained to your business.

Leave me a comment below and tell me how it all goes for you, too!

* * *

Are You a Conscious Entrepreneur Who is Ready to Play Bigger?

If you want to kick the overwhelm, overworked, burnt out beyond repair cycle, head over >> HERE << to work smarter (NOT harder). I’ll *see* you on the other side!

Posted in Business Design, Productivity | Tagged , , , , , , | Leave a comment

Drown Out the Hype: When (and How) to Invest in Your Business

kaboompics.com_Happy Coffee

It’s that time of year:

Resolution reality has set in, self-improvement is on the rise, goal support and inspiration is around every social media corner and — my personal favorite — business courses from every guru promising you the moon.

The marketing hype at this time of year is huge… Your Inbox may look a little like mine does. Experts promising you that…

2016 will be your best year ever!
you’ll finally kick the feast-or-famine cycle to the curb!
you’ll find your tribe online so you can earn money while you sleep!
you’ll L-O-V-E your business so much!
you’ll be able to afford exotic vacations —maybe even on a private yacht!

Any of that sound familiar?

I’m all for positive affirmations and goal-setting but I also know that there’s a part of business and life that requires a little grounding… the space where the roots take hold. And, as a heart-conscious entrepreneur, I know that you want to feel good in your business and take action that also feels really, really good.

The truth is, there’s a lot of business support out there. Expensive courses, multi-week programs and coaching options for days.

There are going to be times in your business when investing in these courses, programs and coaching makes complete sense and will help drive your business forward. There will be other times when it’s not the best direction for you to be heading in.

But, how do you know when is the right time and where to go for help?

It’s no secret that the best business support is the targeted, individual kind. That doesn’t mean there aren’t excellent business courses available online — in fact, there are so many it’s difficult to choose! But an online course isn’t always the most effective use of your time or other resources. It’s important to understand the ups and downs of the course: more than anything, courses are about INFORMATION. But business? Business is about IMPLEMENTATION.

I want to ensure you choose the right program (or coach) for your needs, because saving money — especially in business — is so hot.

Wantrepreneur to Startup Phase

  • Where you are in business: Just starting out or just starting to treat your business like a business
  • Needs: legal structure, financial model, business design and planning, ideal client (target market) research
  • Wants: pretty website and your first (few) paying clients!

If you’re brand new to your business or new to taking your business seriously, you’ll want to start ultra basic. Understanding who you serve, how you do it differently than everyone else and how to reach your target audience is imperative. If you don’t know this, you won’t want to throw down money on a website or marketing strategy (yet).

First, you need to understand business, including the financial model (where the money comes from) and how to get what you have in front of the right folks. I know it isn’t the most popular advice, but if you’re at this point in business, investing in targeted one-on-one support with a coach or mentor is the most effective investment.

The conundrum? Many businesses at this phase don’t have the resources to invest in one-on-one support so they DIY it — or throw down $2000-$5000 for an online learning experience where they get lost in the crowd.

If you can’t find a business coach who works with entrepreneurs in the startup phase (or the start-taking-the-business-seriously phase), look up local business MeetUp groups, ask an experienced entrepreneur for some advice, or book a meeting with a Score professional in your area for help with everything from accounting referrals to business plan creation.

Ready for Growth Phase

  • Where you are in business: You’re ready to take your business to the next level. You’ve had some success, have a solid foundation and now need to fine-tune some of your systems for maximum profitability.
  • Needs: employees or subcontractors (business support), business strategy, marketing strategy including sales funnel creation, press and promotion opportunities, online presence.
  • Wants: more freedom, more income, nicer website, more influence online

You’ve had some success in business — or are ready to take responsibility for your own success — and are ready for the next phase. The “next phase” may be from group offerings to one-on-one services, one-on-one services to large group programs, or making the shift away from services into products, programs and passive revenue.

If you aren’t already online at this point in your business, you’ll want to be! Developing a social and media presence is crucial for making the leap into a more streamlined, growth-centric business model — whatever final shape it takes. A cautionary note, here — there are effective and ineffective ways to use social media and online marketing. It’s easy to get distracted by the online element in business. Remember to stay focused on the actual work of business growth over gaining more followers online.

So, at this phase, consider where you want to end up! Do you want to move toward online programs, travel and teach your own curriculum or only sell information products? Where you want to go will determine the best next steps — and the best use of your business growth funds.

Once you decide, find a mentor or business coach that has the skills and experience you’re looking for — many times, working with a coach or mentor one-on-one will include access to programs or products they’ve created to address the main needs and problems you have (bonus!).

If you’re still wondering whether (or not) to invest in an online business course, read the list below for my best advice for making that decision:

NEVER invest in an online course if…

  • You’re not going to follow through
  • You don’t enjoy the online learning experience (much of it is solitary and requires intrinsic motivation)
  • You’re easily overwhelmed by technology
  • You have a lot going on and won’t be able to devote adequate energy to the content
  • You prefer the “hand-holding” approach to learning where you can ask detailed questions and get a lot of one-on-one time

I want to hear from you…

What is your litmus test for deciding whether or not now is a good time to invest in a business course? How have you chosen the best course for your needs in the past?

I’d also love for you to comment below and tell me the single biggest struggle in your business — you just never know who’s reading that may have a suggestion or a solution for you.

Posted in Business Design | Tagged , , , , | 6 Responses

Productivity + Focus for Conscious Entrepreneurs

picjumbo.com_HNCK0906

Recently, I shared a blog post with you about resolutions and why they don’t often work for conscious entrepreneurs in the healing arts. It seemed that many of you could relate and found yourself with a desire to work on your craft but not the day-to-day business activities that are necessary to keep things running smoothly.

Being a conscious entrepreneur comes with a unique set of values and considerations.

One of those unique considerations is our attitude toward our long-term vision of success (ie: our goals in business and in life) and executing the necessary objectives for that vision. However, most of us are aware that setting goals is simply not enough; we need to make the commitment to follow through.

Back in December, we set annual intentions in the Mindful Life + Biz Challenge. We got clear on what we want to do, to offer and to build, then we held those goals up to the light of time to transmute them into intentional objectives. Some might call this focus.

Putting a frame of time around our big dreams encourages us to take actions that align with our broader intention. It turns goals (broader) into objectives (more refined and timely.) It also brings forth a physical affirmation of commitment — for example, “Hello, Life, at [insert time] I will be making [insert goal] happen.”

Setting a timeline to our goals and gaining fierce focus isn’t all that needs to happen, however.

As conscious entrepreneurs, especially those of us who are creative and are called to our craft more often than not, we also need to manage the day-to-day to ensure our productivity doesn’t suffer. Daily habits can make the difference between achieving our goals and watching our goals pass us by.

To help us reach our goals, we must learn to prioritize the tasks that are necessary for seeing traction in our business. Part of that comes from being very aware about how we’re spending our time and developing daily habits that lead us to success.

So, how can we increase our focus and our productivity? Here are some tips to help you get there.

1. No E-mail in the Morning

If you immediately reach for your phone the moment you open your eyes, stop. Productivity experts agree that this is the number one way to DECREASE your productivity. Instead, carve out some time first thing to work on your must-do list / projects so that you gain momentum. Once you have the most important things out of the way, then turn to your e-mail.

2. Complete Important and Leveraged “On Your Business” Tasks First Thing

Following on to the no-e-mail-in-the-morning rule, tackle your most important tasks first. You’ll have the most energy and brain space first thing in the morning, which means you can use your mental bandwidth to do the income-generating activities. Doing this will push your business further and give you the excitement necessary to get through your less exciting work.

3. Front Load Your Work Week

Willpower – and productivity – decreases over the day and over the week. Group your super-important tasks at the start of your week and save Friday for the more creative, fun, whimsical activities. This will keep your energy soaring throughout the week and ensure that you move into the weekend fulfilled and not burnt out.

4. Know Your Goals + Check-In with Them Often

Set monthly targets and weekly objectives to see how close you can come to reaching them. This will give you something to focus on and will guide your efforts each day so that you don’t get caught up in less productivity activities (ie: checking Facebook for the 100th time.)

5. Use a Planner or a Project Management Tool

Write down your daily and weekly goals, as well as your tasks and appointments, into a planner so that you can see how much you can realistically accomplish in a week (and then, let go of everything else and be gentle on yourself for doing so!) A planner will help you to stay focused even when those inevitable distractions rise.

6. Use a Timer + Limit Your Activities

One of the best ways to get a lot done is to set a timer and give yourself 15-20 minutes of pure, focused, uninterrupted time to work on a specific task. While doing this, avoid things like social media and mindless Internet browsing. Those two activities can lead down some pretty serious rabbit holes and destroy your productivity.

7. Mono-Task. Mono-Task. Repeat.

Multi-tasking is a myth! There is no such thing as multitasking —just rapid task-switching which comes with it’s own set of drawbacks. Mono-tasking, the act of focusing on one thing at a time, is the most effective way to complete your to-do list. You’ll also find that doing so increases the quality and efficacy of your work. If you love to work on several things at once, consider batching your tasks (remember: no such thing as multi-tasking!). Group all like tasks together and complete them in the same focused block of time.

8. Develop (and Stick To) a Focus Ritual

Here’s an example of a focus ritual (choose any and all that help you maintain your focus):

  • Complete your most important work at a time when focus is naturally high: in the morning and/or beginning of your work day (if possible)
  • Turn off ALL notifications on all devices —especially your desktop email and social media updates
  • Silence, unplug or hide your phone(s)
  • Decide on a length of time for your chosen task / task category then stick to that time frame
  • Break down your large tasks into smaller, bite-sized to-dos
  • Use incentives and reward yourself for completing to-do list items
  • Set a timer
  • Improve your posture —sit on the edge of your chair with both heels grounded or move your work station to the floor and take Easy Pose
  • Boost your positive distractions (ambient noise, white noise, busy cafe, etc.)
  • Eliminate negative distractions (social media, notifications, etc.)
  • Alternate between mindful and mindless tasks
  • Use focusing oils like sandalwood, frankincense and patchouli

Find your perfect combination and use it to focus in on exactly what you need to get things done.

Focus and productivity can be hard to work into your day-to-day but doing so will reap you HUGE rewards. I’d love to hear from you — what are your favorite productivity and focus tips? Leave them in the comments below.

Kellie's_Facebook_AD_5_W_Rv1

Posted in Productivity | Tagged , , , , , , | 6 Responses

Resolution Reality Check

727e261537db6fd0471f023f6b2af8a7

The first few weeks of the New Year are behind us and the figurative smoke has cleared.

Enthusiasm for goals is waning and the resolutions may… or may not… have stuck, which makes this the perfect time for a resolution reprieve.

The New Year brings a tantalizing amount of potential transformation.

Then, the reality hits.

Behavior change — of any kind — is hard.

Whether your resolutions are centered on eating more vegetables, saving more money, exercising daily, or bringing more mindfulness to social media, the process of shifting our actions requires attention, dedication and sheer hard work.

If you’re like most conscious entrepreneurs in the healing arts, this year’s resolutions (or mindful intentions) probably included earning more money in your business.

Whether the specifics entail getting out of the feast-or-famine cycle in your business, developing your own high-value program, refining your premium offers, branching out into passive revenue, or growing your reach through promotional opportunities, the reality of turning those resolutions into goal-centric actions brings its own set of challenges.

Self-doubt can creep in. Wanting to turn your gift into cash can cause guilt to settle into your bones (can you relate?) The voices outside of ourselves can tell us that it’s impossible, a hopeless dream or worse yet, that we’re chasing the wrong dream.

If you can relate to feeling less than stellar about the business part of business, I’m here to tell you that you’re not alone AND there’s hope (and, it doesn’t come in the form of a resolution!)

Resolutions are often temporary, fleeting things. What you need instead, to create a long-term plan that sticks, is a system. Tender lovin’ guidance. Someone who can take you through what you don’t yet know in a way that removes intimidation and replaces it with EASE!

Most holistic businesses fail not because they are unskilled at their healing modalities, or not “big enough”, they fail because they are financially mismanaged. Even the most incredible, world-renowned healers cannot create a magic potion that makes finances irrelevant.

You can not build an enlightened empire without a solid business plan and resources.

If your resolution this year had anything to do with improving your business, tightening up the areas of your work that felt a little less than solid or you simply want to find a better way for 2016, I’d love to help you do that.

The Elemental Business Blueprint is your ticket to financial freedom and business empowerment. I’d love to invite you to learn more.

Even if we don’t embark on a journey together, I want to leave you with this: be gentle on yourself. It’s easy to set lofty (sometimes unreachable) goals at the beginning of the year and then feel really bad about ourselves when we don’t hit those targets… but every step forward is progress, even if it doesn’t look like your finish line.

So, give yourself a little resolution reality check: look inward to ask yourself, “What do I truly need this year?” and “How can I get there without giving up a part of what makes me shine?”

I’m rooting for you!

* * *

Screenshot 2016-01-21 09.54.20

Posted in Business Design, Mindset | Tagged , , , , | Leave a comment

Are You Sabotaging Your Business Success?

IMG_1395Over the past several weeks, I’ve had the opportunity to speak with scores of women in my coaching practice —many of them are highly experienced, talented and gifted healers and helpers. Most of them have multiple degrees, hundreds of hours of training, years of experience in their field and boundless passion for their work.

And most of these women earned less than $15,000 in their conscious business last year. (To be clear, most of these women are well past the start up phase —but the income isn’t there)

What is the underlying reason for the cash flow issues?

Is it the inevitable entrepreneurial overwhelm, lack of strategy, improper planning, mindset, work ethic, knowledge gaps or lack of focus? All of the above?

Or is this evidentiary of the deeper, gender-specific issues that plague working women and women in business everywhere? To name a few: fear of visibility, inability to access their own power, negative stereotypes about ambitious women, balancing family + work commitments, social pressure, traditional gender roles.

Or are there deep seeded money issues and core beliefs about worthiness that are sabotaging the income-generating branch of these businesses?

Discovering the underlying cause for the cash-flow issues is essential because ….

If your business isn’t earning money your business is in BIG TROUBLE.

(especially if you’re already burned out, in overwhelm, stressed out, disorganized, and noticing that more is going out than is coming in….)

Women are entering the business world in droves and over 30% of all businesses in the U.S. are owned by women [source]. This is wonderful news!!!!!! It’s about time more women stepped into a leadership role in the business world and took charge of their own financial futures.

Please, please, please, women entrepreneurs —invest in your success. Care about your work enough to get the support you need.

Every day counts in business and every day you are distracted with the shiny objects, filler tasks, and hanging out on social media (or your inbox), you’re losing money and losing traction —and depriving people who NEED what you have of your precious gifts.

Every day spent lost in a fog, struggling, and distracted is costing you money, eroding your passion and sabotaging your business success.

Far and away, the most common response from the group of women I speak with on a regular basis is “I can’t afford it.”

Believe me: I get it! But the reason you can’t afford to invest in your business is the exact reason you NEED to invest in your business.

Investing in your business is terrifying because it challenges you to do things differently, to step up and take the actions necessary for growth, and to face your own internal and external barriers to success.

You are a conscious entrepreneur with a heart for service, which means your sacred work is needed and valued. Your business is the way you serve the world —and a foundation for more meaning, purpose, engagement and flow in your life. The world needs what ONLY you can provide —your unique magic and your precious gifts. There are people out there RIGHT NOW who need what you have to give.

You are in business to help people, right?

Are you ALSO in business to create more freedom, security, opportunity, abundance and ease?

Are you ALSO in business because you want to spend more time with your loved one, to travel, to make your own schedule, and to live the lifestyle you desire?

Are you ALSO in business because THIS (the Work) is your purpose?

I thought so.
So back to that “I can’t afford it.”

Actually, you can’t afford NOT to invest in your business.

Strategy, planning and systems are crucial for long-term business success —and for reducing overwhelm. Understanding what will actually move your business forward and what is only a shiny distraction takes discernment and focus. Establishing a successful business and creating real wealth (read: security, opportunity, abundance, ease), requires a strategy for long-term growth.

Ask yourself:

  • Where do you want /need to grow in your business?
  • What is your big business vision?
  • Are you dreaming big enough?
  • Are you setting (and meeting) your goals?
  • Are you future-focused and taking present action every day?

If you answered “No” or “I don’t know” to any of the above questions, it’s time to quit sabotaging your business success and get the support you need.

Want to start with a baby step? Book a complimentary Breakthrough to Clarity session here.

Kellie's_Facebook_AD_5_W_Rv1

Posted in Business Design, Mindset | Tagged , , , , , | 2 Responses
  • I’m Glad You’re Here

    Because chances are you're all lit up by the same things: Creating. Self-Expression. Empowerment. Freedom. We've got that in common. Building an enlightened empire sharing your sacred gifts is a noble calling. But you don't have to do it alone. Let's tune in, so you can radiate out. Because focus is practical magic. Add some empowerment to your empire right over here.

  • Wise Wealth + Whole Health = Balanced Business

    You want more freedom, more creativity + more meaning in your business. Start here.