Last week we talked about the foundation of our sacred marketing strategy and how we can use the guiding principles of yoga to guide our business.
Today, we’re talking sacred social.
Social media is the epitome of mindlessness. We are taken away from the present situation, the present moment, and our present company when on social media.
Attention is an art – it requires cultivation, practice, and effort. Distraction is the mind’s natural state (Which is probably why, at this point, you’re probably thinking about the latest cute kitty video that popped up on your Facebook feed).
The Buddhist name for the mind’s distracted nature is monkey mind. Like a wild monkey swinging from tree to tree, the mind hops from idea to idea, thought to thought.
Where does this fit in with social media?
Social media is the perfect tool for strengthening monkey mind. The incessant flow of information, unfiltered and semi-random, feeds the demons of distraction, craving and aversion.
Like this. Don’t like that. Pin this. Heart this. Share this. Hide that. Follow her, Unfollow him.
Yet, clearly, social media is here to stay.
What’s a mindful yogi to do?
It does no good to bellyache about the inevitable. It certainly doesn’t help to eschew all forms of social media, on principle. (Well, unless you don’t care about building a business).
Instead, we can learn to bring a little discernment to our distraction. Mindful social is not an oxymoron, I promise.
Tips for Mindful Social
1) Focus on connection rather than cogs
Too many people get overly focused on numbers and miss the obvious fact that you need to reach the right people. Who are your Dream Clients? How can you find them?Where are they hanging out? Which social media platforms attract them?
2) Give, give, give, ask. (Then sell)
Stay focused on the giving, asking (questions are fabulous!) and sharing.
We talked about moderation in marketing last week. And we’ll talk about it again today.
We can get super excited about this open line of communication between ourselves & our Dream Client. We can reach hundreds—even thousands—of people without having to pay for advertising? SOLD!
But, before you go posting about how great your products and services are and how much your followers really need them, remember to first delight, inspire, help, or empower.
3) Consistency matters
How much should you share? What should you share? That all matters. But the most important thing is that you actually share! Show up and connect every day.
4) Strategy is sexy
It’s important to have an overall plan. Best advice? Get a piece of paper and draw two lines vertically, dividing the paper into three colums. Now label the colums with the following:
- What are the main revenue streams in your business?
- What are your core values?
- What problem(s) do you solve for people?
You may have several answers for each of the above, but once you narrow down a set of simple responses, you’ll have the bare bones of a strategy.
- Main revenue streams: private yoga and group classes
- Core Values: Health, Connection, Education and Wisdom
- Problem you solve: Making it to the mat! You bring the yoga with in home privates and in office privates / group classes
- What to share: share yoga practice tips, your group class schedule, yoga articles, images, quotes, articles and inspiration related to the main topics of health, yoga, education, mindfulness, wisdom and education.
Every single post – taken individually – should give potential clients a clue to what you do. If it’s unclear or off-brand, don’t share it!
5) Separate your personal and your business social media
Your social media posts—your blog posts, your choice of endorsements, your clothing, your food, whatever you choose to share—must exist as a representation of your brand as you want your Dream Client to view it.
You may love politics and religion, but these are touchy subjects so in general avoid those topics in the social sphere unless your Dream Client shares your views and loves to get fired up about them. (Personally, I would advise against religious & politics at the social media table, but you’ve got to make your own decisions about your business!)
If you haven’t done this already: it’s an absolute must to separate your business from your personal identity—create a business Facebook page and DEFINITELY create a business Instagram account.
It’s not that it’s terrible to share parts of your personal life with your clients.
You just need to be strategic about which parts of your life you share. Ask yourself, does this get my Dream Client excited?
6) Remember that social media is not your job
Serving, empowering or inspiring others with your creative gifts is your job.
Put boundaries around your sacred work by scheduling social media into your calendar, avoiding social media during your most productive hours and staying clear in your strategy.
I love the convenience of programs like hoot suite and buffer app. They keep my social streamlined. I can easily automate updates so I post when my community is most active without sacrificing my most productive hours.
One of the biggest stressors in social strategy is that you simply can’t do it all. Facebook, Twitter, Instagram, Pinterest, Google +, Vine, Steller, Snapchat, Tumblr.
The social media options are endless, but you aren’t.
Knowing your Dream Client and choosing to serve them and only them, you’ll easily be able to uncover which social media channels they spend their time on. And you can be more efficient with your time!
Speaking of Strategy…
If you’re stoked about the possibility that 2015 holds, but haven’t started planning yet, I’ve got you covered.
Thursday, December 11th at 7pm EST, I’m hosting a complimentary webinar to help you plan your year. We’ll talk social strategy, content strategy, high value services and marketing plans, oh my! And I’ll be spilling all my secrets on building a sustainable business with sacred marketing (hint: strategy, strategy, strategy).